Five templates for real estate sales evaluation

Since we have chosen the front, we are doomed to share joys and sorrows. No matter whether the road ahead is broad road or full of thorns, I will continue to move forward, continue to work hard, continue to beat myself and continue to surpass myself. The following are my five comments on real estate sales. I hope you like it!

Real estate sales appraisal 1

On February 26th, 20__, I was honored to join the big family of Di Jun Feng Run Real Estate Agency Co., Ltd. as a newcomer, and served as a property consultant in the company's project Shangcheng plot. Thank you very much for giving me this opportunity!

Because I have never been exposed to real estate before, I am not familiar with the new environment and new things when I first arrived at the project. However, with the enthusiastic help of leaders and colleagues, I got a general understanding of the technical terms of real estate and the real estate market, and soon became familiar with the project knowledge and workflow, and soon became the protagonist in my work. Thank you very much for their help and guidance!

They made me realize that as a member of the sales department, I have a great responsibility. As a member of the corporate facade and window sales department, my words and deeds also represent the image of the company. Therefore, we should constantly improve our own quality and set high standards for ourselves. On the basis of high quality, we should strengthen professional knowledge and skills. In addition, we should have a broad understanding of the whole real estate market and stand at the forefront of the market.

After a period of study, the project opened on October 23rd, 2000/kloc-0. I booked 16 sets of * * *, but I finally sold only one set.

Among them, the problems existing in the work are analyzed as follows:

1, first intimate contact with real estate, lacking practical experience as a newcomer.

2. Lack of guidance to customers;

3. Work initiative needs to be further strengthened. The exception is that there are always psychological obstacles in visiting customers, so they are not aggressive enough;

4. The lack of unified rhetoric has compromised the accuracy of customers' oral information processing.

Work plan and objectives for the new year:

1. Next year, the company's task is 450 million, and the task I give myself is 50 million, making steady progress step by step.

2. Strengthen sales skills; Strive to create sales methods and skills that suit you.

3. Adjust mentality and build self-confidence;

4. Strengthen the study of business skills and communication skills, replenish energy and prepare for the next challenge;

20 years is meaningful, valuable and rewarding. With the efforts of every employee, the company will have new breakthroughs and new atmosphere in the new year, and can occupy a place in the increasingly fierce market competition.

After 20 years, the company has more challenges waiting for me. The shadow of the financial crisis has not yet dispersed, the prospects of real estate companies are not optimistic, and house prices are also spinning back and forth, which makes people confused, so the real estate industry is extremely difficult to do. However, I believe that as long as all our employees, Qi Xin, work together and do their job well, we will achieve a good result and we will be able to do our job well for 20__ years.

After a turbulent 20__ years, we will usher in a brilliant 20__ years. In the years to come, may we have a successful and happy date.

Real estate sales evaluation extended reading of a company's 20__ year real estate sales work plan.

The real estate industry has always been one of the important industries that promote the development of the national economy. Especially in recent years, China's real estate industry has made great progress, but it has also produced many bubbles, which led to a huge crisis in our country's real estate industry after the global financial crisis. In order to deal with this crisis, we have got along with many methods, but all of them are temporary solutions, so we must get along with several methods and programs.

A good real estate marketing plan must have a good plan and grasp the whole marketing activity as a whole. Marketing planning pays more attention to the relationship between products and markets, and is the main tool to guide and coordinate marketing efforts. If real estate companies want to improve marketing efficiency, they must learn how to formulate and implement correct marketing plans.

In real estate marketing, it is very important to make an excellent marketing plan. Generally speaking, the marketing plan includes:

1. Plan Summary: Summarize the proposed plan briefly for the management to browse quickly.

2. Marketing status: provide background information about the market, products, competition, distribution channels and macro environment.

3. Opportunity and problem analysis: the main opportunities and challenges, advantages and disadvantages, and problems faced by the products that must be involved in the comprehensive plan.

Real estate sales evaluation II

Time flies, and the year of 20 1_ is about to pass. Looking back on this whole idea, life and work have not changed much. After a dull year, I have been happy and lost. When I got something, I also lost a lot of valuable things. The past is gone forever, so I don't think about it anymore. I just stick to my faith and greet the New Year with a fervent heart. I believe I am the best.

65438+ 10 June, I accidentally came into contact with the real estate industry. After a whole month of training, I became a real estate salesman. I love this job very much, and I have achieved good results through my own efforts. 20 1_ 10 year 10.8, I became a salesman in _ _ company, and I learned a lot about being a man here. Everyone gets along well as a family, helping and supporting each other at work and working together for the final performance. I have been in the company for two months, and I am very grateful to my leaders and colleagues for taking care of me. I will study hard and work hard.

20 1_ year 65438+February 1 _ _ grandly opened, and its sales performance achieved new success in Hohhot. From customer accumulation in the early stage to successful sales in the later stage, the whole sales process is very smooth. In receiving customers, my sales ability has improved, and I have gradually gained a new understanding of the concept of sales. I also learned a lot from selling houses from customers who have already bought houses.

No one can deny that emotions can be transmitted. When you receive customers with an optimistic and enthusiastic heart, customers will also be infected by your joyful mood. If you bring complaints, frustration and darkness to customers, customers will respond to you with complaints, frustration and darkness. Therefore, emotions are very important. We should learn to control our emotions. In the reception process, we should always adhere to the enthusiasm and good attitude. A good attitude is the first step to success. No matter what you do, you must keep an enterprising and optimistic attitude, so that you can get twice the result with half the effort.

You can't do it well if you don't have a good attitude. At work, I think attitude is everything. When personal needs are frustrated, attitude can best reflect your values. Positive and optimistic people attribute this to the imperfection of personal skills and experience, and they are willing to constantly improve and develop in a good direction, while negative and pessimistic people attribute it to the injustice of opportunities and environment, always complaining, waiting and giving up! What kind of attitude determines what kind of life.

In 20 years, I will make a careful plan for myself, find out and recognize my goals, and constantly strengthen my confidence to go forward and stick to the end. This is always the most important thing. The fable of the race between the tortoise and the hare constantly shows that in the present real life, the hare tends to be opportunity-oriented, and the tortoise always insists on its core competitiveness. In real life, just like the end of the tortoise-hare race, people who keep accumulating core competitiveness will eventually defeat those who chase opportunities.

Life is sometimes like climbing a mountain. When I was young and strong, I was always alive and kicking like a rabbit. At the first opportunity, you want to jump ship and take shortcuts. I want to give up my rest when I encounter setbacks. Life needs accumulation. Experienced people, like turtles, know how to walk at a constant speed. I firmly believe that as long as the direction is correct, the method is correct, step by step, every step will be firmly on the road ahead, but it will definitely reach the end earlier. If you rely on luck, your luck will run out one day.

Everything is not to do my best, but to do my best, so I have been insisting on doing what I can do well in the past six months, and I have been accumulating and moving towards my goal step by step. _ _ years are meaningful, valuable and rewarding.

Real estate sales evaluation 3 pages

First of all, evaluate the overall market environment this year, such as changes in industry market capacity, brand concentration and competitive situation, changes in market share ranking of competing products, changes and characteristics of channel models, changes and characteristics of terminal types, changes in consumer demand and characteristics of regional markets. The purpose is to understand the current situation and development trend of the overall market environment and grasp the pulse of the market environment.

Secondly, the performance of the main competing products in the market is deeply analyzed from the aspects of product series, price system, channel model, terminal image, promotion, advertising, marketing team and strategic partners. , so as to know yourself and know yourself. The purpose is to find the excellent marketing model of benchmarking enterprises, and tap the gap and deficiency between themselves and benchmarking enterprises.

Finally, it is the evaluation and analysis of its own marketing work, including sales data, target market share, product mix, price system, channel construction, sales promotion, brand promotion, marketing organization construction, marketing management system and salary incentive. SWOT analysis should be made for key projects, so as to be comprehensive and systematic. The purpose is to extract the key problems, analyze the initial reasons, and then it is possible to formulate corresponding solutions.

Take precautions and win thousands of miles away. The marketing work plan for the new year is to emphasize that man proposes something, and to plan and deploy the overall marketing work of the enterprise in the new year systematically and comprehensively. However, we also need to understand that the annual marketing plan is not a marketing plan, but a strategic thinking based on annual analysis and evaluation. A detailed marketing plan needs to be broken down into quarters or months, and only in this way can it be of practical significance.

Goal orientation is the key to marketing. In the new year's marketing work plan, the first thing to do is to formulate marketing objectives, which are concrete and data-based objectives, including the overall annual sales objectives, cost objectives, profit objectives, channel development objectives, terminal construction objectives, staffing objectives and so on. , and do a detailed decomposition. For example, the sales target of end products should be decomposed into every region, every customer, every system and so on. Circulation products are decomposed into every region, every customer, etc.

The second is product planning. New product development plan and product improvement plan based on consumer demand analysis; Through the analysis of sales data, formulate regional leading products and formulate regional product sales mix; According to the characteristics of different regional markets and the existing customer network resources, the channel positioning of regional products is put forward. Then, a standardized price system should be formulated, from the CIF price to the suggested retail price, including the price fluctuation range of all intermediate links. Sometimes it is necessary to draw up a phased price adjustment scheme in combination with the product life cycle.

If the enterprise still has blank areas to fill, or the existing dealers can't afford to sell new products, it is necessary to formulate regional investment promotion plans or customer development plans. Terminal products also need to improve the development planning of Shang Chao store.

Then draw up a brand promotion plan to expand brand influence and enhance brand reputation and loyalty, which needs to be divided into terminal image building, promotion activities, advertising, public relations activities and so on. Clarify the theme of promotion planning and the form of promotion combination.

Finally, the marketing cost budget, which calculates the distribution ratio of each project cost, each product cost and each stage cost respectively.

In this way, the overall annual work evaluation and the new annual marketing work plan can be considered as a complete system. However, in order to ensure the smooth and efficient development of marketing work, it is necessary to strengthen key work processes and key systems from within the enterprise and cultivate organizational execution.

Real estate sales evaluation 4 pages

_ _ _ Center has experienced the accumulation period before opening, the opening period and the subsequent stable sales period in the past year; Thanks to the joint efforts of all the staff of the project team, the project customers have accumulated from scratch and from little to many, and gradually realized the expected sales progress value, realizing the return of funds for the development company100000, with 320 guests. Now the company has been stationed in the project department of Xin 'an Neighborhood Center, and its main marketing activities and sales ended on June, 20__ _, 654.38+05.

First, marketing evaluation

1, 20__ year 65438+1October 3rd: Our company settled in Xin 'an Neighborhood Center.

Note: Material preparation, personnel and vehicle deployment of the sales department have been completed before entering the site.

2.6.2000 65438: Xin 'an Neighborhood Center Sales Department enthusiastically opened. Note: There were 14 visitors on the day of the event, and the media promotion work was completed before June 6 10. After this activity, it effectively conveyed the opening information of the sales department of _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ It laid a solid foundation for a series of marketing promotion activities in the later period.

3.20 _ _ 65438+February 9th —— 20 _ _ 65438+1October 9th: series of activities before the opening of Xin 'an Neighborhood Center.

Note: During the activity, the cumulative number of customers exceeded 150, which played a key role in the smooth opening of the business. During the period, the sales department was mainly used.

The marketing method of paying equal attention to front-door performance and one-page distribution has achieved good results. During this period, the research work of similar projects in security and surrounding towns and villages was completed, and a detailed research report was written.

4.65438+1October 20th 10 The first batch of houses in Xin 'an Neighborhood Center officially opened.

Note: _ _ _ _ _ Center officially kicked off the sales, and the 17 suite source was created on the opening day. Before this, complete all advertising and preparation work before opening. The expected effect was achieved at the opening, which laid a solid foundation for the later fund withdrawal and the good continuation of the project, and also established the reputation of Xin 'an Neighborhood Center as the leader in the security real estate industry.

5.65438+20 _ _ _ _ year1October 25th: Launch the Spring Festival marketing plan of _ _ _ _ Center.

Note: During this period, we mainly launched the activity of issuing discount cards to influential people (village party secretary) in local Baoan village, bringing them Chinese New Year gifts such as oil and wine, and encouraging them to introduce customers to this project. If the introduction is successful, we will reward them with 2000 yuan a set. Facts have proved that this promotion method has a little effect, but the effect is not too great. It has a little negative effect, that is, some customers go to the sales department to pay a deposit before looking for them.

6. From April 20th, 2000 to May 20th, 2000 1 day, the activity of "The first batch of shops are sold out perfectly, and the houses are urgently pushed" was launched.

Note: Building 7 is officially put into the market. Please know the reservation. However, due to the repeated extension of the construction period of Building 7, the sales work was not done well.

Push. During this period, the pre-sale price was adjusted for the first time, and 20 yuan ㎡ was adjusted on the 8th floor. Information promotion was adopted for the first time in this activity, which may be due to the inaccurate grasp of the number segment and the ineffective information.

7.20__ July16-August 30th: Start the "Cool Summer" activity of buying a house and sending air conditioners.

Note: As July and August are the off-season of real estate sales, the sales progress of Xin 'an Neighborhood Center is slow. Activities such as "Buy a house in a cool summer and send an air conditioner in the house" and other marketing means such as movie screening at the entrance of rural villages are launched in time to break the market deadlock. During this period, July 3 1 is also the contract delivery date of the first batch of houses. However, due to the newly capped No.8 building, water, electricity and roads are not in place, and delivery is delayed, which also has some negative effects on sales.

September 8, 200810 ——1October 7: "Celebrate Mid-Autumn Festival and Welcome National Day" was held.

Note: During this period, if you buy a house with the _ _ _ center leaflet, you can get a discount of 1000 yuan on the basis of other discounts. The Mid-Autumn Festival is connected with the National Day holiday, and the activities launched are also in line with the market. However, due to the improper handling of the relationship between the development company and the construction party, the construction personnel smashed the sales department on June 5438+1October 65438+February, which had a bad influence. As a result, the good reputation established by the careful and hard work in the early stage of this project was destroyed, and the image of the real estate plummeted, and this bad influence did not improve in a short time. The public security place is not big, and the common people are echoing and exaggerating. Facts have proved that this kind of influence cannot be eradicated in the short term, and it also brings necessary difficulties to the later sales promotion. Moreover, during this period, the state issued regulations on small property rights, which also had a necessary impact on this project.

9.20__ _165438+10.2: The second batch of shops in the first phase of _ _ _ _ _ Center was grandly opened.

Note: Newly-built shops in Zone D and Zone E were put on the market, and the activity of paying100,000 to 30,000 shops was launched, which received strong market response. Six shops and three houses were sold that month. This month is the biggest monthly sales volume of Xin 'an Neighborhood Center except the opening. However, due to the lack of communication between the development company Mr. Zhang and Mr. Ding on resettlement housing and other issues, there were fewer saleable houses, which also led to the loss of sales opportunities in the later period.

10, 20__ 65438+February 27th: Xin 'an Neighborhood Center officially launched the marketing plan of returning home.

Note: Due to the slow sales progress of private small courtyard, the main activity is to buy brand appliances of private small courtyard 10: LCD TV, air conditioner, washing machine, solar energy, range hood, gas cooker, pressure cooker, electric car, microwave oven and soymilk machine. And lower the threshold for buying a house, and set the down payment for a private small courtyard at 50,000 yuan. However, due to the close distance of the private courtyard building of this project, only 5 meters, and the relatively high price, the market response is general.

1 1, 20 _ _ _ _ 1 6/month: the farmers' market was officially moved to the center of _ _ _ _ _, and the farmers' street was officially opened.

Note: The farmer's market has been officially moved to the vegetable market of this project, and the market stalls have also been officially moved to the farmer's street, which has laid a solid foundation for the prosperity of this project and pushed the _ _ _ center to another height.

Evaluation: _ _ Center's overall marketing activities can be integrated, well connected, adjusted in time according to market conditions, in line with nodes, and made different targeted marketing plans, which were well implemented.

Second, the sales evaluation

1, Xin 'an Neighborhood Center Multi-storey Residential Building ***4

Note: From the sold houses, Building No.8 sells the most, because the apartment of Building No.8 is a three-bedroom apartment with an area of 97. 1㎡, 120.93㎡, which proves that our suggestion to the development company is correct and very wise. 14 and 15 buildings were determined by the development company before the company moved in. Because Ding, the general manager of the development company, was blind and confident, he had reservations about the company's proposal and could not fully adopt it, which led to the unsalable two-bedroom houses in 14 and 15 buildings.

2._ _ _ Center Private Courtyard * * * Building 2

Note: The private courtyard of this project did not have this property in the original planning. Mr. Ding of the development company ignored the company's proposal and only studied the plot ratio of the project, thinking that increasing the property is to increase the profit for the project. Facts have proved that this decision is not mature, because these two buildings are newly built houses, and there is not much research on building spacing, sunshine illumination, comfort and other issues, which leads to the lighting of these two buildings being affected and visually depressed, so the sales progress has been very slow.

3._ _ _ 150 sets of central shops. Note: There are ***40 sets of shops available for sale in this project. Most of these 40 suites are houses with a slightly worse location. Except for 9 sets at the entrance of the vegetable market, most of them are relocated households. Of the unsold 17 suites, 7 are corner houses with an area of over 200m2.

Evaluation: Although this project has a professional marketing plan and well-trained sales staff, it does not mean that it can ignore the market demand and run counter to the market. The competition in the security market is fierce, and there are many real estate projects. There are 8 real estate companies, large and small, and there are many stock houses in the market. _ _ _ Phase II, _ _ _ Phase II and _ _ _ Phase II will be put on the market before the Spring Festival of 20 _ _ _, with more houses and relatively lower prices. In terms of security, people with good economic foundation have chosen to buy houses in urban areas, while the left-behind population has poor economic foundation and people's investment awareness is even worse. Most people have no plans to buy a house or postpone it because of economic reasons. The competitive threat faced by _ _ _ Center in the later period is still fierce. How to gain a firm foothold in the increasingly competitive market and develop steadily will be a problem that needs to be faced and solved in the later period.

Third, the later plan.

1, case site management

A set of scientific, systematic and simple management systems and methods is the cornerstone of team success, which is particularly important as a sales department. In order to build a better sales team, the plan will develop a more perfect sales management system from the most puzzling problems and factors of sales staff, such as performance, motivation, behavior, mentality, rewards and punishments, etc.

2. Sales training

The success of a real estate project is inseparable from hardware construction (lots, funds, apartment types, supporting facilities and building quality) and software molding (property, promotion and sales). As a pioneer in dealing directly with customers in software, the comprehensive quality of sales staff has become the key factor for customers to book rooms and sign contracts. Therefore, it is particularly important to create a first-class sales team, aiming at the 20-year sales plan and market scenario. Targeted training materials will be added to the training, and at the same time it will be more detailed. The training content covers seven major items, such as market research, basic knowledge of real estate, project knowledge, sales skills, basic sales process and special operation scheme. The professional level of real estate consultants is improved through the step-by-step training method of survival of the fittest.

3. Marketing planning.

With the increasingly fierce market competition, product packaging and planning management are particularly important. Aiming at the marketing method of Xin 'an Neighborhood Center, we should better adapt to the local market, steadily and better promote the sales of Xin 'an Neighborhood Center, and use nodes to launch marketing activities suitable for the local market in time to push Xin 'an Neighborhood Center to another height on the existing basis.

Fourth, personal evaluation.

Looking back on 20__, everything is vivid, and time flies unconsciously. With the leadership and help of the company leaders, I have always been strict with myself and completed my duties and other work well according to the requirements of the company. After nearly a year of hard work and personal reflection, my working mode has made a new breakthrough and my working methods have been greatly improved. The most terrible thing in life is wasting my time. In this year, I saw the company's promotion, the company's growth, and I am eager to grow myself. 20__, I want to work hard with the company and grow together. Under the leadership of the company's leaders, meet the challenges and create brilliance together.

Real estate sales evaluation 5 pages

The first half of _ _ has passed, and new challenges are just around the corner. In the first half of the year, there were pressures and challenges. At the beginning of the year, the real estate market has not fully recovered, and the pressure at that time was actually quite great. Customers have many concerns, and the media has all kinds of unfavorable publicity, but I firmly believe in the stability and appreciation potential of real estate. In the next few months, the housing market picked up, and my colleagues and I seized the opportunity to reach the company's indicators and create good results.

In practice, I have a new experience in sales, and here I want to share some experiences with you:

1. Don't be artificial, be honest with each other, the customer's statement is true or false. Get the trust of customers, and customers will listen to you. On the contrary, everything you say will have the opposite effect.

2. Understand customer needs. Understand what customers need at the first time and make targeted explanations, otherwise it is a waste of time to say anything.

3. Be sure to recommend a house, understand all the houses, including their advantages and disadvantages, and make a reasonable explanation for all the problems of customers. But for obvious injuries, don't argue irrationally. Nothing is perfect. Let customers know that when you see perfection, there must be lies.

4. Insist on customer relationship. Every customer has various contacts. As long as they are sure of their love for the project, they will convey their love and have endless resources.

Step 5 identify yourself. We don't sell houses, but consultants, who use our expertise to help customers. Talking more about professional knowledge with customers and neutral evaluation of other properties can increase customers' trust.

6. A good team needs unity and cooperation.

There are still some areas that need to be improved:

1. Sometimes you will be impatient, and for some customers who have more questions or are blunt, you will often be tit for tat. In fact, for such customers, it may be more effective to adopt circuitous or soft means. Therefore, in the future, it is necessary to exercise more, increase patience, and make customers feel more intimate, so that they will have more trust.

2. Not paying enough attention to customers. Some customers need the constant attention of sales staff, otherwise they may not ask you questions, but ask others or think for themselves, so that we will lose the initiative in his transaction. So in the future, I will strengthen contact with customers, always pay attention to them, ask them questions, and then solve them politely, so that I can take the initiative and control the overall situation, increase my feelings with customers and increase the opportunities to bring guests.

I have been working for more than half a year now. I sold 69 sets in the first half of the year, with a total sales of 60 million. In the future work, I will improve myself, improve myself, and increase all aspects of knowledge and understanding of various regions. I will not only do a good job in this project, but also fight with the company to open up a new battlefield.

Here, I am very grateful to the leader for giving me this exercise opportunity. I will work harder, study harder and hand over my self-satisfied report card.

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