How to improve the success rate of property bidding?

When inviting tenders for property, the tenderee will generally clearly state the qualification requirements for the bidding enterprise in the tender documents, such as company registration, industry qualification requirements, management experience and performance, business scope, etc. These qualification requirements are the premise of bidding finalists and the threshold for subsequent bid evaluation. When bidding for a project, you must match the qualification requirements with the appropriate evidence one by one, and don't be rejected because you don't meet the qualification requirements in the end. If you have encountered a project before, the qualification requirements in the tender documents clearly stated that "the bidder needs to have management experience in high-rise office buildings", but unfortunately, the bidding company did not enter the bid evaluation because it did not provide corresponding evidence (although there are many experiences and cases in actual management).

2. Read the grading standards carefully and grasp every detail to ensure that you don't lose every point you deserve.

The bid evaluation process usually takes 2-3 hours. In this short time, the judges need to know nothing about the bidders until the final bid, and the most efficient starting point is the scoring standard. Scoring standards are generally divided into objective scoring and subjective scoring (individual classification), which requires bidders to use different strategies to deal with it. Generally, the scoring rules will be clearly stated in the objective scoring, such as "3 points for those with the same type of project management experience". If you have this standard, you will score, and if you don't have this standard, you won't score. The scores of different judges are the same. For this kind of grading, bidders need to study the rules word by word and prove them through various materials in order to reach the grading standard. Subjective scoring generally has a certain scoring span, and judges are required to judge according to their own professional level, such as "scoring according to the rationality and applicability of the scheme, with the scoring standard of 0-5 points". This score is closely related to the feelings of each judge, and the scores of different judges will be different, so it is very important to leave a good impression on the judges (see below for some contents).

3. Pay attention to the structure and typesetting of the tender, which can greatly improve the impression of the judges.

When the judges are not familiar with the bidders, the tender is the window for the judges to know the bidding company. For a tender with weak logical structure, inconsistent typesetting, uncoordinated layout and chaotic serial number, it is estimated that few judges will sit patiently and read it, even if the content is wonderful. In the end, they will give a middle score that is not too low or too high at most (sometimes a few points will be converted into tens of thousands or even hundreds of thousands of quotations). Therefore, if you want to leave a good impression on the judges and gain an advantage in objective points, you should at least pay attention to the details of the layout, such as the unified font size layout, the complete treatment of the separation table, the scientific serial number identification at all levels, and the schematic diagram without jumping lines.

4. Pay attention to the details and consider the tender preparation from the perspective of the judges.

In a short time, it is really hard work to read several thick tenders and make the final evaluation opinions. If you stand on the judge's point of view and bid with the thinking of facilitating the evaluation of the judges, it will definitely arouse the judges' goodwill. For example, some bidders have added the scoring standard cross-reference index in the preface page of the tender, which is convenient for the judges to quickly find the position of the content to be divided in the tender; Some tenders will put a urine note on the side page of each chapter and indicate the title of each chapter, which is also very convenient for the judges to find the corresponding content; Some bidders will add a self-evaluation item to the scoring index page, which will not have a decisive impact on the judges' scores, but sometimes it will lead the judges to check when the scores are different, which will reduce the probability of wrong evaluation, and at the same time, there will be a small touch when the judges dispute the scoring standards.

In addition to the general part, moderate pertinence will make the judges more confident that some companies' tenders are finalized and can be used anywhere. Obviously, this operation greatly reduces the workload, but the possibility of winning the bid is also greatly reduced. If you want the judges to give more points, you need to adjust according to the characteristics and nature of the bidding content, and more reflect the bidder's "tailor-made" project.

The operating specifications, service standards and processes in the tender are all common, and there is no need to make too many adjustments. However, in the modules of overall project management scheme, key points of project difficulties, project particularity analysis, management organization structure, and project rationalization suggestions, it is suggested to make targeted preparation, so that the judges can see the shadow of the project subject to tender as much as possible, at least let the judges feel the bidder's attention to the project.

The above points are common in the bidding process and can obviously improve the success rate of bidding. Bidding preparation is a process of continuous accumulation, improvement and promotion. A perfect tender should pay attention to details such as structural planning, content writing and typesetting. Details determine success or failure, and efforts will eventually pay off.