What is the value of analyzing the development of community O2O?

Community O2O takes the community as the core and the property service as the carrier, and comprehensively integrates the scattered businesses around the community (life service, supermarket, catering, fresh food, medicine, etc.). ). Owners can complete everything without leaving home through community O2O, which is efficient and convenient, and improves the quality of life and work efficiency.

A complete community O2O must be composed of four roles, namely, community O2O platform, property, owner and merchant.

Platform side: the joining of property management companies can gain certain benefits, and at the same time, the community life circle is used as a gimmick to attract more businesses to join. Relying on community O2O to attract fans with owners as the main body.

Property owner: All kinds of property management functions are readily available, and all property hardware is connected. Property companies manage all businesses of owners and communities through community O2O, and support APP-side management.

Owner: handle property business without leaving home, and start community online life at the same time. Food and beverage take-away, life service, fresh fruits and vegetables, online supermarkets and other full coverage.

Commercial end: take the community as the center and develop the community life business circle. Consumer groups are more concentrated, consumption purposes are more precise, operating costs are reduced, and income is higher.

Where is the bottleneck of community O2O?

Individual diversity of community

The first thing to understand is that since community O2O is a community unit, it is not a popular O2O platform. Every community is an individual with different habits and personalities. The composition of community owners is also different, regardless of living habits, consumption level, education level and other aspects have their own characteristics. This makes it impossible for community O2O services to build a unified standard community O2O platform.

O2O distribution coverage is narrow.

The coverage of community goods is too limited, coupled with the crazy rise in housing prices and the expansion of real estate, the distance between communities can be imagined. At this time, the supply of community O2O can only be narrowly confined to a few relatively close communities, either requiring a lot of transportation or directly unable to meet the demand.

The level of service industry is uneven.

Due to the geographical location of the community, there are limited service providers around the community O2O. In order to enrich the O2O merchant resources in the community, the threshold for merchants to join is low, which leads to uneven quality level and insecure service quality. The service quality directly determines the owner's trust in community O2O. Without quality assurance, it is impossible to guarantee the loyalty of car owners to the platform.

Reasons why community O2O must exist

This is best understood. As a community owner, do I have to use you? The daily necessities are Taobao JD.COM, and the major O2O group buying networks can fully meet the entertainment and catering needs. Making friends and interacting with Tencent is the only one. Travel reservations are enough, and even travel taxis have professional drip taxis. In such an environment where O2O is blooming everywhere, what reason do community owners have to use it?

Summarizing the above bottlenecks, we can draw the conclusion that the cake of community O2O is sweet, but if we can't break through the bottleneck, we will only die. But once we break through, we will be greeted by a cake of exclusive victory.