The Core Competitiveness of Vanke Enterprise Co., Ltd.

Vanke Enterprise Co., Ltd., established in May 1984, is the largest professional residential development enterprise in China. In 2006, the newly started area of the company was 5.006 million square meters, the completed area was 3.275 million square meters, and the sales income was 265.438+0.23 billion yuan, the settlement income was 65.438+0.76 billion yuan, the net profit was 265.438+0.50 billion yuan, and the tax paid was 2.42 billion yuan. By the end of 2006, the company's total assets were 48,565.438 billion yuan and its net assets were148.8 billion yuan. Chairman and founder: Wang Shi. It is Vanke's greatest feature to lay the foundation with ideas and value morality more than commercial interests. Vanke believes that it is the cornerstone of Vanke's success to stick to the bottom line of value, refuse the temptation of interests and insist on obtaining fair returns from the market with professional ability. The company is committed to becoming the most respected enterprise by customers, investors, employees and society through standardized and transparent corporate culture and steady and dedicated development model. With its performance in corporate governance and ethics, the company has been selected as "the most respected enterprise in China" for four consecutive years and won the title of "the best corporate citizen in China" for three consecutive years. Vanke 1988 entered the housing enterprises. 1993, mass housing development was identified as the core business of the company. In 2006, its business covered more than 20 cities in Pearl River Delta, Yangtze River Delta and Bohai Economic Circle. Up to now, Vanke has provided housing for more than 90,000 families in China. After years of efforts, Vanke has gradually established its competitive advantage in the housing industry: "Vanke" has become the first national well-known trademark in the industry, and brands such as "Four Seasons Flower City", "Urban Garden" and "Golden Home" have been accepted and loved by consumers everywhere; The "Landscape Garden House" developed by the company is the first patented product and invention patent in China residential industry; The company's property services passed the first batch of ISO9002 quality system certification in China; Wankehui, founded by the company, is the first customer relationship institution in the residential industry. Vanke is the first residential enterprise in China to employ a third party to conduct a comprehensive customer satisfaction survey every year. According to Gallup's survey results, in 2006, Vanke's customer satisfaction was 87% and its loyalty was 69%. By the end of 2006, each old customer had recommended Vanke Real Estate to 6.4 1 person on average. Vanke 199 1 became the second largest listed company in Shenzhen Stock Exchange, with a total market value of 67.23 billion yuan at the end of 2006, ranking first among listed companies in Shenzhen Stock Exchange. Since the listing of 16, the compound growth rate of Vanke's main business income is 28.3%, and the compound growth rate of its net profit is 34. 1%, which is the longest continuous profit growth period in China. In the process of development, the company was selected as "the best small enterprise in the world" by Forbes twice; It has won many awards such as the best corporate governance and the best investor relations issued by international authoritative media such as Investor Relations and Asian Currency. Vanke has13,000 employees. Since its establishment, Vanke has always advocated "healthy and rich life" and attached importance to the balance between work and life; Provide employees with space and opportunities for sustainable development and encourage employees to grow together with the company; Advocate simple interpersonal relationships and strive to create a working atmosphere that can give full play to employees' talents. In 2005, Vanke was awarded the title of "Excellent Employer in China" by Fortune (Chinese Version) and Watson Wyatt. According to the survey report provided by Gallup, Vanke employees are "very satisfied" with the working environment, ranking 87th in Gallup's global database. Vanke's corporate philosophy: In 2007, the industry in transition will continue its restructuring process, and macro-control will remain the normal state of the industry. Vanke will continue on the track of rapid development in accordance with the established three-year development strategy. In 2007, Vanke's key word was "Avenue is of course fine and has far-reaching influence". The company will continue to deepen its own reform process and assume the responsibility of pioneers in industry restructuring. The company will also take a new step on the road of lasting success through down-to-earth intensive cultivation. Vanke will adhere to the established policy, continue to focus on the urban economic circle with the Pearl River Delta, Yangtze River Delta and Bohai Rim as the core, adhere to the development direction of ordinary housing, further improve the customer-oriented management system, promote the industrialization process and implement refined management. In 2007, Vanke will comprehensively promote the implementation of finely decorated houses and increase the proportion of finely decorated houses. Dongguan residential industrialization base will be officially put into production this year, and the company will further increase the application ratio of industrialization technology. By improving the innovation ability of products, the company will provide products that are closer to customer needs, better in quality and more cost-effective. In 2007, the company plans to start with an area of about 7 million square meters and finish with an area of about 6 million square meters, further increasing the project resources by about 6,543,800 square meters. To this end, the company will increase the intensity of resource integration, give full play to the advantages of partners, and enhance the status of industry resource integration hub. It is predicted that in 2007, China will further put the development of real estate direct financing channels on the agenda, but the trend of tightening real estate financing channels will not suddenly change during the year. On the one hand, Vanke will actively explore the innovation of financing methods, on the other hand, it plans to raise funds in the capital market through public offering of A shares, and the number of additional issuance will not exceed 20% of the company's total share capital. In order to meet the requirements of rapid development, the company will continue to promote the adjustment of organizational management structure in 2007. At the same time, the company will further improve the internal audit and risk management system and improve the risk prevention ability in the process of rapid development. Future Development Outlook In 2007, the industries in transition will continue their restructuring process, and macro-control will remain the normal state of the industry. Vanke will continue on the track of rapid development in accordance with the established three-year development strategy. In 2007, Vanke's key word was "Avenue is of course fine and has far-reaching influence". The company will continue to deepen its own reform process and assume the responsibility of pioneers in industry restructuring. The company will also take a new step on the road of lasting success through down-to-earth intensive cultivation. Vanke will adhere to the established policy, continue to focus on the urban economic circle with the Pearl River Delta, Yangtze River Delta and Bohai Rim as the core, adhere to the development direction of ordinary housing, further improve the customer-oriented management system, promote the industrialization process and implement refined management. In 2007, Vanke will comprehensively promote the implementation of finely decorated houses and increase the proportion of finely decorated houses. Dongguan residential industrialization base will be officially put into production this year, and the company will further increase the application ratio of industrialization technology. By improving the innovation ability of products, the company will provide products that are closer to customer needs, better in quality and more cost-effective. In 2007, the company plans to start with an area of about 7 million square meters and finish with an area of about 6 million square meters, further increasing the project resources by about 6,543,800 square meters. To this end, the company will increase the intensity of resource integration, give full play to the advantages of partners, and enhance the status of industry resource integration hub. It is predicted that in 2007, China will further put the development of real estate direct financing channels on the agenda, but the trend of tightening real estate financing channels will not suddenly change during the year. On the one hand, Vanke will actively explore the innovation of financing methods, on the other hand, it plans to raise funds in the capital market through public offering of A shares, and the number of additional issuance will not exceed 20% of the company's total share capital. In order to meet the requirements of rapid development, the company will continue to promote the adjustment of organizational management structure in 2007. At the same time, the company will further improve the internal audit and risk management system and improve the risk prevention ability in the process of rapid development.