How do short videos sell products?

With the rapid development of the Internet age, things that you didn't dare to think about in the past or happened in your dreams have now become reality. And some sideline or interests become careers.

? Tonight, my friend Xiao Wu, who is doing real estate, came to me and told me that she had taken some videos recently. Let me refer to her and see if there is anything that needs improvement. I told her that there was too little involved in this aspect to give any advice. She said it's okay. Take a look.

The video she shot mainly introduced the house she pushed. The duration is about three minutes. Maybe it's a little video that just started doing this promotion. I am not familiar with all aspects, and the scene switching is not natural. After reading it, she said the same pronunciation, probably because she said it too quickly to remember. Want me to write it in words. Unfortunately, I have to go out by train today. She feels really unfortunate, but fortunately I haven't written a Japanese watch yet. Then this article appeared.

? As a salesperson, no matter what products you want to sell, the first thing to do is to be familiar with your products and understand them. Secondly, talk about packaging, determine the service target, and then sell the products.

? When you are not familiar with the characteristics, advantages and disadvantages of products, how to introduce products to customers? How to persuade your customers to buy your products? Today I take the house introduced by Xiao Wu as an example.

First of all, we should know the business district where the house is located (such as the property at the subway entrance, within 2 kilometers of the CBD center, the school is on the edge of the community and so on). ). There is also the characteristics of the community (such as the separation of people and cars, beautiful environment, playground and tennis court in the community ...) and then there is our core-the house (such as transparent north and south, high floors, good lighting and so on).

? After the matching of these business districts is listed, it is much better and more convincing to connect them in your mind and perhaps write down the corresponding copy.

? Xiaowu's introduction in the video is very simple. When introducing the community, he only introduced a name, then switched scenes and introduced a pool (swimming pool, which is currently used for leisure fish farming) to the community. Then he turned to our core-the house. Briefly introduce the living room, then the kitchen and small balcony, and then go to the master bedroom, the second bedroom and the bathroom.

The introduction was not very skilled, the tone was blunt, I didn't add my own feelings, and I didn't know where to start the product. It is also more casual when switching scenes, and the ending is a bit stiff. What is outstanding is that she dares to speak and study with an open mind. Facing the camera, she is calm and calm. It's just the first time to introduce the product video, so it's normal.

? Speech (copy) is a very important item. When you are familiar with the product, put those difficult words into your own language and say them. Every time you face the camera, don't treat it as a camera, treat it as your customer, your parents. Why?

? Because your video is aimed at your customers, you have worked hard to make the video just to sell the product and let more people pay attention to you. So you should be full of passion and enthusiasm in the process of shooting, and use your language to render the atmosphere of the scene. I can't teach you this. Maybe you can watch more speeches and live news. )

When you have made all the preparations, it's time to determine your target customer base. For example, who is the target customer of three rooms and one living room? What is the customer group of one-bedroom or one-bedroom apartment? Needless to say, friends who sell houses should know better than me, and then sell your products. Because of the class, a lot of content can't be expanded, and I don't know what I wrote. I'll write another one when I'm free. )

? There are no unsold products, only unsold salesmen. As a salesperson, you must know enough about your products (advantages and disadvantages) so that you can better persuade others to buy your products. When you think your product does more harm than good, think about it. Maybe your product is not that bad.

? Finally, thank you for reading this nonsense article. If you like it, just like it and pay attention. Thank you!

?

?