Strategic upgrade Gome retail injects vitality into logistics platform

2021165438+1On October 26th, Gome Retail announced that Ningbo Pengxin Chineydy Information Technology Co., Ltd., an indirect wholly-owned subsidiary of Gome Retail, had signed convertible bond investment agreements with Beijing Pengrun Times Property Management Co., Ltd., Gome Warehouse and An Xun Logistics. Ningbo Pengxin Chineydy plans to subscribe for 900 million yuan convertible bonds in Beijing Pengrun Times.

It is understood that Beijing Pengrun Times is mainly engaged in investment holding, owning all the shares of Gome Storage, while Gome Storage holds all the shares of An Xun Logistics. Before the announcement, Xunying Investment held 79.5% equity of Beijing Pengrun Times, Gome Retail held 19.5%, and Beijing Wanshengyuan held 1%.

At the same time, Gome Retail also issued a related party transaction announcement. The announcement shows that the renewed agreements include the agreement that Gome Holdings provides logistics and warehousing services to Gome Retail and the agreement that Gome Retail provides warehousing services to True Happiness. The new agreement includes Gome retail providing after-sales and installation services to Zhenkuaile.

From this series of combination boxing, it is not difficult to see that Gome Retail attaches great importance to the logistics platform, and the development of the logistics platform plays an irreplaceable role in the construction of its full retail ecological enjoyment platform.

Logistics system is the cornerstone of retail development.

As a bridge connecting goods and consumers, logistics is very important to the development of retail industry and is also one of the core competitiveness of retail enterprises. Relevant statistics show that the supply chain logistics scale reached 8.6 trillion yuan in 20 19, and it is expected to grow at a compound annual growth rate of 5.8% by 2024. The supply chain logistics scale can reach110.5 trillion yuan, and the space can be expected.

As a comprehensive logistics service provider who has been deeply involved in bulk logistics for 3 1 year, An Xun Logistics has great development potential. It is understood that the main business of logistics in An Xun is warehouse management, trunk transportation, distribution, installation and after-sales service of comprehensive housing goods. He is a leading supply chain service expert in China. In addition, An Xun Logistics also provides customers with one-stop integrated logistics solutions including large household appliances, home improvement, home furnishing, sports equipment, 3C products and fast-moving consumer goods.

An Xun has a wide range of logistics services, covering 3 1 provincial administrative region, more than 700 prefecture-level cities and more than 2,800 districts and counties, and has a complete distribution network in more than 42,000 fourth-level towns and villages across the country.

Gome Retail injects capital kinetic energy into An Xun Logistics in the form of convertible bonds, which can not only improve the capital utilization efficiency of Gome Retail and achieve good and effective investment means, but also bring stable interest income to listed companies, thus helping Gome Retail to reach the national logistics network with the help of An Xun Logistics and quickly build a full retail ecological platform.

An Xun logistics is a sharp weapon for Gome to build a full retail ecological platform.

"The martial arts in the world are fast and unbreakable, and the fast, efficient and safe logistics system can be called a weapon in the retail rivers and lakes. The sharp weapon in Gome's retail hands is Anxun Logistics.

With the value of the sinking market highlighted, Gome accelerated the layout of the sinking market and began to expand its physical store network to third-to sixth-tier cities. According to the company's 202 1 semi-annual report, Gome has 3,895 physical stores, including 2,556 county stores, accounting for more than 60%; About 600 new stores were opened in the first half of the year, and new stores are planned for the whole year 1000.

Gome offline stores not only bloom everywhere, but also have a clear network layout, including five types of stores: city stores, business district stores, regional stores, community stores and community post offices. If connected together, it can cover most family life plans, and a consumer ecosystem that runs through urban and rural areas, covers online and offline, and integrates from home to store is taking shape.

An Xun Logistics, which has a perfect logistics network, a four-level storage network all over the country and a total storage area of over 3 million square meters, has undoubtedly become the vanguard of Gome's retail expansion. Gome Retail integrates logistics platform resources, takes "arriving at home as the starting point and arriving on time by appointment" as its operating characteristics, and takes "instant delivery" and "pop-up shop delivery" as its basic capabilities to efficiently carry out end-to-end business of the whole supply chain and provide socialized and open logistics services for merchants and customers.

The six carriages go hand in hand, driving Gome's entire retail to sail at full speed.

With the diversified development of the retail market, the needs of merchants and consumers have become more personalized and fragmented, which puts higher demands on the online and offline platforms, logistics platforms and supply chains of the retail industry. The retail industry is facing new opportunities and challenges.

On 20021,Gome started the reform of the retail industry, and built the strategic blueprint of "home and life" around six platforms of "online, offline, supply chain, logistics, big data/cloud and * * *", created a professional and complete closed-loop retail operation, and promoted Gome's retail "full scene, full link, full service and full mode".

The six platforms cooperate and integrate with each other, which is not only an open system, but also a vibrant ecology. They interact, help and complement each other, and achieve the effect of 1+ 1 > 2. They take high quality, low price, service and technology as the core business strategy to meet the all-round consumption and service needs of family users, so that family users can get better goods and lower prices.

As an indispensable link, the demand of An Xun logistics is no longer limited to transportation, but related to the improvement of the efficiency of the whole supply chain. Through platform matching, Gome has realized a low-cost, full-chain, multi-functional supply chain complete service network, created four service capabilities: full, accurate, fast and good, and provided users with high-standard logistics delivery services on time, quickly and synchronously, and gradually formed the capacity label of An Xun logistics services.

Gome Retail Empowers An Xun Logistics. By building infrastructure with high barriers and high added value and a digital and intelligent supply chain logistics platform, the integration and development of the six platforms will be deepened, which will ultimately help to achieve the strategic goal of building a full retail ecological platform, thus promoting the digital transformation and high-quality and healthy development of Gome's retail.