Modern brand culture

Established in 1988, Hyundai United Group is one of the earliest private enterprises established in China after the reform and opening up. After 26 years' efforts, the Group has nearly 50 wholly-owned, holding or shareholding companies with net assets of 8 billion yuan and 2,000 employees. Projects that have been built and are under construction include 9 modern international new city complexes. It is a large-scale enterprise group with healthy culture as its strategic positioning, coordinated development of commerce, real estate and health service industry, based in Zhejiang and Shandong, and its industrial radius radiates across the country.

From the very beginning, Hyundai United Group has adhered to the core values of "respecting morality and carrying things" and is determined to repay and contribute to society with its own efforts. It has successively established the first youth volunteer foundation in China, the first vocational high school funded by private enterprises, participated in the construction of public facilities in Hangzhou, donated money to Hope Primary School, advocated the adoption or funding of orphans by middle-level and above cadres of the group, donated money for disaster relief, and supported cultural undertakings. And donated about 250 million yuan for public welfare undertakings. In May, 2065 438+00 2 1 year, Hyundai United Group donated 1 billion yuan to Zhejiang University, which was the largest single donation of Zhejiang businessmen to education.

Hyundai United Group takes "century-old modernity, modern world" as corporate vision, "quality property as the foundation of healthy development of the city, health service as the source of people's sustainable development" as its corporate mission, "dare to be the first, persevere" as its corporate spirit, and "China Hyundai" and "healthy world" as its brand theme.