"Red Bull" billionaire Yan Bin

In the 20 10 hurun rich list, Yan Bin, the founder of "red bull" and the boss of Hua Bin group, jumped to the fifth place, which attracted people's attention. Today, the Hua Bin Empire has a huge scale, and its business spans sports culture, tourism and leisure, functional drinks, international trade, real estate, property management and other fields. But who knows, Yan Bin was a poor boy who once lived by selling blood.

At the foot of Badaling Great Wall, there is an unknown Hua Bin Manor. There is a "White House Hotel" in the manor, which looks very similar to the White House in America. Cadillac, Bentley, Rolls-Royce and other top cars are mostly parked outside the hotel. The whole manor has strong royal characteristics from architectural style to service content. Not ordinary people can enter the manor. Registration as a member requires at least $654.38 million. It can be said that Hua Bin Manor is a gathering place for celebrities and wealthy businessmen, and even famous foreign politicians like former US President Bill Clinton have played golf in the manor.

The owner of this luxury manor is Yan Bin, Chairman of the Board of Directors of Hua Bin International Group and Red Bull Group, who ranked fifth in this year's Hurun Report.

Afraid of poverty, go to Thailand to find a way.

In the list of the most influential and outstanding Chinese businessmen in the world selected by the 2006 World Chinese Business Conference, Li Ka-shing, who occupies the first place, is almost a household name, while Yan Bin, who ranks second, is little known. But when it comes to "Red Bull" drinks, Beijing Huabin International Building and Beijing Waldrin Paradise, many talents suddenly realize that he is the holder of these projects.

Few people know how much bitterness today's business tycoons experienced when they were young. Yan Bin was born in a poor family in Shandong in 1954, and graduated from junior high school at the age of 16. As an educated youth who had to go to the countryside at that time, he came to Linxian County, Henan Province to jump the queue. In this extremely poor area bordering Shanxi, he worked for a whole year and only got 92 yuan money. This year, he has never seen a few white noodles and eats sweet potatoes every day.

Later, he was so afraid of poverty that he chose to go to Thailand to find a new way of life.

When I first arrived in Thailand, I had no money or food. Yan Bin used to sell blood for a living. So, when he found a boss who was willing to accept his job, the boss asked him how much he wanted, and his answer was simple: take care of yourself. Among the apprentices working in Chinatown with Yan Bin, there are two mainlanders from Kunming. All three of them eat a lot. Yan Bin is a northerner and eats much more than those two southerners. The proprietress was unhappy and said, Yankees eat so much! So, he eats a bowl every meal, and then takes his salary to buy rice and cook it with soy sauce.

During his work, Yan Bin was particularly diligent. Other disciples slept until 8 o'clock, and he got up at 5 o'clock to clean the yard and make preparations before construction. As a result, in less than two months, he was appointed manager by his boss.

Later, after years of hard work, Yan Bin slowly completed his original capital accumulation. 65438-0984, founded Hua Bin International Group in Thailand, mainly engaged in real estate, tourism and international trade.

After success, Yan Bin said, "The first pot of gold for every successful person is the hardest. That era began to accumulate according to the overall political trend and national situation. My real first bucket of gold came from the real estate project of 1989. At that time, many people flocked to Bangkok to participate in this project. I also have a Hua Bin Tower in Bangkok, which is also in the center of the city, on the 26th floor. I invested in real estate and earned that building. Now, this building is still in the center of Bangkok. Although it is very old, it is a witness of history. "

Hua Bin Tower in Bangkok, Thailand is located in Lane 6, Sukunyi Road, downtown Bangkok. Its commercial location is equivalent to Xidan in Beijing. There are two buildings, which are rented by more than 300 companies. Eight meters to the left of the building is a five-star Sofitel Hotel, and 10 meter to the right is a four-star Dynasty Hotel. Five meters behind is a quasi-five-star international apartment Aumigny Building, and in front is a castle-style private garden villa with closed iron gates. Within 200 meters of Fiona Fang Tower, there are also the famous Marriott Hotel and Sheraton Hotel. Compared with these buildings, the status of Hua Bin Tower in Thailand's real estate industry is not high: the building is aging, the facilities are outdated, and the security is lax ... But in this building, Yan Bin has set up main offices in Bangkok, including Red Bull Energy Beverage Thailand Co., Ltd. and Hua Bin Apartment Management Company.

He made Red Bull very popular in China.

Red bull functional drink was born in Thailand, and it has a history of more than 40 years. When this beverage was invented, it was the primary stage of Thailand's economy. This kind of beverage containing various nutrients can refresh the mind and replenish physical strength, and has a good taste, which quickly won people's love. After long-term unremitting efforts, Red Bull has gradually taken root in Southeast Asia, Central Europe, Australia and other places, covering all surrounding countries and regions, and constantly expanding its market. At present, it has become a well-known brand in 140 countries and regions. In the world functional beverage industry, "Red Bull" is famous for its total sales and the largest number of countries (regions). Among them, in Thailand alone, the annual sales volume reached 654.38 billion cans (bottles).

From 65438 to 0995, Yan Bin began to invest in China. At that time, he saw the great potential of China market and the significance of Red Bull Beverage to the social crowd, so he introduced Red Bull to China and established the Sino-foreign joint venture Red Bull Energy Beverage Co., Ltd. in Shenzhen Special Zone. Therefore, Yan Bin is also known as the "Cowherd" for Red Bull to enter China.

According to informed sources, when Red Bull entered the China market, the Ministry of Health conducted a special inspection on the testing and approval procedures of functional drinks abroad for a period of time. Later, with the approval of the Ministry of Health, Red Bull was allowed to enter China. Because there was no concept of energy drink in China at that time, the relevant departments defined red bull drink as a special purpose drink.

At that time, the domestic functional beverage market was still blank, and it was "Red Bull" that first introduced this concept and popularized it. In the first year, marketing alone cost 200 million. It was difficult at first, but the next year, "Red Bull" became popular all over China.

1998 10, Red Bull established its production base in Beijing and set up its headquarters in Beijing with a registered capital of 1 100 million yuan, which was one of the largest Sino-foreign joint venture beverage enterprises in Beijing at that time.

When an enterprise reaches a certain level, the market comes first. You won't be a market, you can't see your own consumers, you can't find your own market space, and everything is fake.

Later, Red Bull became one of the famous enterprises in China supporting the Olympic bid, and held various activities in support of sports. At that time, Red Bull's slogan was: Make more efforts for the people of China who are striving for self-improvement and prosperity in the reform and opening up. At present, this kind of beverage still occupies a large market share in functional beverages in China.

Bet on "beard plan"

1995 is a breakthrough year for Hua Bin. That is, in this year, he bought an uncompleted residential flats in Beijing at that time, and later developed it into the top commercial building in Beijing CBD-Hua Bin International Building.

Yan Bin has his own understanding of market sensitivity. He said: Books without market sensitivity. The key is whether you pay attention to this thing and look at the market calmly. When an enterprise reaches a certain level, the market comes first. You won't be a market, you can't see your own consumers, you can't find your own market space, and everything is fake. 1997 The successful response to the Asian financial turmoil is an example. I am not ashamed to say that many people admire me. In the first half of the financial turmoil, people who came to Thailand from Chinese mainland were able to convert their property into cash and remit it back to the mainland. I can't imagine. Other companies invested in dollars. At that time, the domestic currency depreciated nearly twice, but I was making money. The Thai financial community raised this point and gave me a thumbs up. Thai Chinese or Thai companies do not have this sensitivity. This still depends on understanding. I go to bed late and get up early every day, read a lot of newspapers, speak Chinese and English, and think with my head.

Speaking of Beijing Huabin Building, there is another story. Huabinlou turned out to be a bearded worker.

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