Corporate Culture of Hunan Shixiong Group

General situation of enterprise culture

Shixiong Company was established in February 2000165438. As a young enterprise, it is experiencing various competitions and challenges. Excellent modern enterprises not only provide employees with good employment opportunities and development opportunities, but also integrate various valuable resources for the development of social civilization. So a good enterprise is actually a good school and cultural system. Corporate culture construction is an inseparable part of modern social civilization construction. Excellent enterprises are constantly improving their own cultural construction, which runs through the daily code of conduct of employees.

Shixiong has been committed to building a corporate culture with Shixiong characteristics since its birth. The corporate culture with "respect and trust, honesty and pragmatism, learning and innovation" as its core content has always dominated its development and created a good brand. Shixiong uses his own cultural characteristics and laws to constantly improve the quality of employees and establish a good image for enterprises. Shixiong corporate culture consists of three parts: material culture, spiritual culture and institutional culture. First, let's look at Shixiong's material culture.

Shixiong material culture

1. The full name of the enterprise is Shixiong, referred to as "Huaihua Shixiong Real Estate Development Co., Ltd.". At present, the company has two wholly-owned and holding enterprises, with the registered place as the main investment area. In 2002, the company's operating income exceeded 10 million yuan. By the end of June 2003, the company's total assets exceeded 9 million yuan. It is the only real estate development enterprise in the city without debt. Since its establishment, it has paid more than 600,000 yuan in taxes and fees to the government.

2. Enterprise Logo Shixiong Logo is a symbol, which consists of a picture of the sun, the sea and the eagle, and contains several meanings: Shixiong's first pinyin letter S hooks a red sun rising in Ran Ran, Ran Ran, into a Taiji diagram, which deduces the mysterious philosophy of China culture, and the majestic pinyin letter X becomes a proud and healthy seahawk flying freely in the sea, which fully embodies the heyday of the enterprise.

3. Planning enterprise products from a high starting point, high-standard design and high-quality construction are the three principles for Shixiong people to build a brand of "choosing Shixiong real estate and achieving brilliant career". In order to improve the gold content of this brand and realize its extension strategy, Shixiong people are constantly pursuing the perfection of products and the satisfaction of users. Mr. Xie is a company boss who values reputation and quality over life. As a leader of a young enterprise, he knows that a good environment, good structure and good quality are the most important foundations in architecture. In the past two years, Shixiong's products have never been complained by users because of quality and service problems. A resident of Hutianxinyuan said to Mr. Xie: As long as you build the house, I am willing to be a volunteer salesman and recommend your house to my relatives, friends, colleagues and acquaintances. Shixiong carefully creates a warm and comfortable home for customers, so that more people can spend less money and live in a better house to meet customers' needs in environment, quality, practicality and health.

4. Staff culture Shixiong has gathered all kinds of professionals, and it is a real estate development enterprise with a high degree of specialization. Shixiong advocates professionals to do professional things, trains a group of professional elites every year, and accumulates rich human resources. 70% employees have college degree or above and have rich cultural background.

Shixiong's Institutional Culture

1. Leadership System Shixiong Company has established the president responsibility system under the leadership of the board of directors.

2. Organize Shixiong Company to adopt linear functional organization. Based on the linear organization, the management department is set up according to the professional division of labor, which not only retains the advantages of linear unified command, but also has the advantages of functional division, which plays a multiplier role in management efficiency.

Shixiong's spiritual culture

1. Enterprise spirit is "self-confidence, self-discipline, self-reliance and self-improvement". "Self-confidence" is the proper attitude of every employee of Shixiong towards work and study, which is reflected in the employees' good wishes for the grand blueprint of the company's development and doing their best. "Self-discipline" is the ethics of every employee of Shixiong. It is not only a moral category, but also a code of conduct. They love their career, abide by professional ethics, cultivate professional quality, love their jobs and strive to serve the enterprise. "Self-reliance" is the strong consciousness of every employee of Shixiong. Shixiong people are not afraid of the hardships and difficulties of starting a business, and firmly believe that they will do their work better in their daily work. "Self-improvement" is the outlook on life of every employee of Shixiong. Shixiong people never believe in a savior. Everything depends on yourself. Only by working hard and pursuing progress can we increase our self-worth and realize it. Mr. Xie, the boss of the company, often inspires employees: failure after failure is incompetence, failure after failure is faith, and as a male employee, we must have indomitable spirit. Shixiong Company is a group of like-minded professionals. Each member has different positions and responsibilities, but they all unite for the goal of the enterprise, go hand in hand and create brilliance together.

2, business philosophy Shixiong Company adheres to the market-oriented business philosophy, and the market is the guide of Shixiong's actions. Under the guidance of this business philosophy, Shixiong Company has formed the basic principle of various relationships, namely "people-oriented, customer first".

Shixiong uses "people-oriented" to adjust the interest relationship between shareholders and employees, managers and managed people. Shixiong Company attaches great importance to the important role of employees in enterprise management, defines the main position of employees in the enterprise, and gives full play to the enthusiasm and creativity of employees in enterprise work. Shixiong realized that the diversified value pursuit of employees is not only the need to meet, but also the source of creativity, so he injected new ideas into the corporate culture: the value of employees' self-realization lies in creation rather than rights, in work rather than grades, and knowledge and ability constitute the value foundation of employees themselves. Shixiong is "only competent, only suitable" for employees, whose ability matches the position and their remuneration matches their contribution.

"Customer first" is the purpose of guiding the relationship between the company and customers. Customers are the "parents" of the company, and the development of the company depends on the trust and support of customers. Therefore, Shixiong constantly establishes and perfects its own modern management service system, and makes Shixiong's products penetrate deeply into the hearts of customers by increasing the cultural connotation and service quality of products.

Quality satisfaction: Shixiong realizes that quality is the life of an enterprise, and improving product quality is the most important link in the fierce competition. Strict rules and regulations, strict operating norms, quality as the starting point of value and respect.

Price satisfaction: Shixiong real estate price is based on quality, brand and service, and is oriented to civilians and the public.

Satisfied service; Shixiong is committed to establishing the corporate image of "professional and high-quality service" and constantly improving the process, service and customer satisfaction in sales, after-sales service and property management.

Time satisfaction: Shixiong strives to provide products and services to customers within the promised time.

Shixiong's values and ideas are always innovative, and his enthusiasm will never change. Shixiong people have become the dark horse of Huaihua real estate industry with innovative thinking and forward-looking actions. "Hutian Xinyuan" residential area has created a record that local developers can't match: when the project is completed, the houses are also sold out. "Green Sea Pearl" residential district introduced the concept of urban mountain village for the first time. The design of this project skillfully combines sunshine, sports, tranquility and prosperity, and has become a new highlight of Huaihua property market. Shixiong has been working hard to improve product quality. In the past two years, Shixiong has been enthusiastic about innovation, which is manifested in the continuous improvement of employees' ability to learn and change. Improve the comprehensive competitiveness of enterprises through system innovation, concept innovation and technology innovation. Create a management model that reflects flexibility and adapts to market changes.

4. Brand strategy provides customers with the products they need, provides a platform for employees to develop, creates maximum value for shareholders and makes due contributions to society. This is the real meaning of Shixiong brand building. From customer satisfaction to employee satisfaction, shareholder satisfaction and social satisfaction, the company's development can form a virtuous circle and realize sustainable operation. Committed to the road of specialization, only professionalism can make people satisfied and have their own brand value. Shixiong real estate project, with its professional creation, has been warmly welcomed by consumers and highly praised by all walks of life. Shixiong successfully submitted an indelible business card to the society and became a name that people talked about.