Who owns the advertising expenses in the community, what are the advertising forms in the community, and how effective the advertising is in the community.

Who owns the advertising expenses of the community?

1. As we all know, advertising needs to be paid. So who owns the advertising fees of various advertisements in the community? Many owners said that they didn't get this part of the money and felt very lost. In fact, according to different scores, the cost attribution of advertisements in different positions is also different.

(1) Advertisements set up in public places such as roads, green spaces, public facilities and property service rooms are owned by all owners.

(2) If the advertisement is set in the exclusive part of the building, it belongs to the corresponding owner.

2. Used for common advertisements such as elevators, lobbies and bulletin boards. The advertisements obtained should be mainly used to supplement the special maintenance, and can also be used for the owners' meeting. Although it is not distributed to every owner, it is used in the life of the owner.

3. For residential advertisements, the property management unit shall regularly or irregularly announce the advertising revenue and expenditure, and accept the owner's audit. If it is too much, then the use of this money should be discussed by the industry Committee, and individuals have no right to control it.

According to the property law, the owner has the right to possess, use and dispose of the exclusive part of his building, and the advertising income obtained by the owner from the exclusive part of his building belongs to the owner.

What are the forms of community advertising?

1, the community is the community, so where there is a community, there are people and advertisements can be generated. Many brands want to bring advertisements into the community. What are the forms of community advertising in the early stage?

2. At present, the forms of community advertisements mainly include wall advertisements, elevator advertisements, banner advertisements, DM sheets, bulletin boards and KT editions. Among them, wall advertisements and elevator advertisements are more common, with low cost, simple operation and comprehensive group orientation, so they are welcomed by various brands.

3. Before placing advertisements in the community and choosing the correct form, we must first understand the different living habits and age levels of consumers, so as to choose the appropriate form. For example, most consumers take the elevator, so the effect of elevator advertisement will be better than that of stair advertisement. For example, most residential areas are families with children, so it is more targeted to put educational advertisements in residential areas.

4. There are some advertisements. When you put it in, you can choose a frame with lighting effect, which is more impressive. Even a glance can leave a memory in your mind. After a long period of repetition, internal consumer groups will be established. Therefore, when considering the form of advertising, you should also pay attention to the "face value" of advertising.

Effective effect of community advertising

1, advertisement of road gate

Nowadays, cars are a common means of transportation, and almost every household has them, so many communities will have car brakes to facilitate the management of vehicles. At this time, the gate that must pass in and out of the community has become a popular place for advertising. The area of the gate advertisement is relatively large, which can present the overall effect of the advertisement well, and the probability of being seen is very high and eye-catching.

2, publicity column advertising

The publicity columns of general communities are covered with some widely publicized community decisions or activities. If you put advertisements on the publicity column, it will also attract the attention of residents. However, the advertising area of the bulletin board is limited, and you must be close to see it. Although the number of views is large, it is not eye-catching enough and has certain defects.

3. Elevator advertisement

For high-rise residential areas, every building has an elevator, so as long as you take the elevator up and down the stairs, you can see the advertisements in the elevator and achieve the effect of publicity. Elevator advertising should have a positioning for the products to be put in, and the target population should also meet, so as to achieve qualitative results.

4. Outdoor big screen

Now the new community, all aspects of the equipment are relatively perfect, outdoor with a big screen. If you put advertisements on this screen, the effect is very good, which can produce a more intuitive visual impact, and people can't ignore the existence of advertisements on this big screen. But outdoor big screens are not available in all communities.

The above is the relevant content about community advertising, I hope it will help everyone!