How to build a modern shopping center management information solution

In the past, the business model of China retail industry under the planned economy system for decades has formed the characteristics of "three singleness", namely, single ownership, single format and single operation. In this case, the construction of information system is in a very primary stage, and it is considered to be a very advanced system that can calculate daily turnover. However, after the reform and opening up, with the transformation from planned economy to socialist market economy and from closed economy to open economy, in just a few years, commerce has developed greatly, and "three orders" has become "three more", that is, multiple forms of ownership, multiple forms of operation and multiple consortia. In retail business, a variety of formats are developing vigorously. At the same time, the distribution and division of labor, business orientation, scale and marketing strategy of formats are all showing vigorous vitality. Great progress has been made in the construction of management information systems to support the development of various formats.

At present, China's retail industry presents a diversified and multi-format competition situation, forming a new pattern of modern shopping centers, comprehensive shopping malls, chains, supermarkets and professional markets. Various information solutions derived from the traditional invoicing system support the development of various formats at present. The business model of modern shopping centers has boldly transformed and innovated traditional businesses, refined and integrated various traditional business formats, thus requiring brand-new information solutions for management. At the same time, various modern computer management methods will also be introduced into the commercial field for the first time to integrate information.

Firstly, introduce the overall management structure of modern shopping centers:

As can be seen from this architecture diagram, the construction of information system will cover a variety of business formats, provide professional information management for each format, organize business information of various formats at the same time, provide reliable business data for management departments at all levels, and provide forecasts for key data of business activities.

According to the organizational structure of shopping center, the design idea of information system must be: guided by modern business management theory, closely combined with the actual situation, integrating department store management, shop property management, catering food management, entertainment venue management, specialty store management, other service industry management and financial settlement management. The information system should solve the key problems such as central data exchange, paperless operation, multi-mode management and automatic billing, and provide scientific management means and modern management tools for commercial enterprises, so as to improve the modern management level of enterprises, realize the super-large-scale development of enterprises, and carry out effective management and control in the development, so as to enhance the competitiveness of enterprises and comprehensively improve their economic benefits.

The network topology of information system should fully consider the characteristics of external expansion of Internet and independent operation and unified management of internal formats.

In order to maximize the management function of the management system, the information system should pay special attention to the following two functions:

1. on-line analytical processing is a highly interactive process, and information analysts can repeat the analysis immediately and get the required results quickly. Online analytical processing is also a process of analyzing and processing data stored in multidimensional database (MDD) or relational database (RDBMS). This analysis can be multidimensional online analytical processing, relational online analytical processing or hybrid online analytical processing.

This process usually includes three options:

Pre-calculation: the summary data is calculated and stored before use;

Real-time calculation and storage: summarize the data in the query and then store the results. Because the corresponding running calculation is eliminated, subsequent queries run faster.

Calculate at any time: users calculate summary data when needed.

Second, the general statement

In order to effectively carry out marketing management, enterprises often need to collect data from all over the country to headquarters and establish a huge data warehouse. This data warehouse can not only save historical data and periodic data and analyze them in time, but also load external data and accept a large number of external queries.

The process of building a data warehouse generally includes cleaning, extracting data, unifying data formats, setting up an automatic program to extract operational data regularly and automatically update the data warehouse, and making a total calculation in advance.

Quick, simple and easy-to-use query and report tools can help managers make full use of different levels of data in enterprises, obtain the specific information they need and display it in a reasonable format. At the same time, excellent tools support a variety of network environments, allowing users to transmit analysis results on client/server networks, internal networks or the Internet. They should also be flexible enough to support various query and reporting requirements, from simple subscriptions and periodic reports to random queries using SQL and other query languages.

To sum up, the informatization construction of modern shopping centers is to establish an information management subsystem that supports multi-format operation from the perspective of multi-format, and at the same time, consider the centralized collection of data, and realize the concentration of data and the release of information by using wireless networks, local area networks and wide area networks. Macroscopically, it has realized the trinity of consumers, business entities and property management entities, and realized the real-time enjoyment of business information by business departments, financial departments and company decision-makers from within commercial companies.

Appendix: Introduction of Successful Cases

China Resources New Town is a "one-stop" trend-themed shopping center with a diversified combination of catering, entertainment, skating and shopping, with an operating area of over 60,000 square meters. There are 56 cash registers in the whole square, all of which adopt the high-grade touch screen equipment of Taiwan Province partner 5200 series. The software system development cycle is 10 month.

Unit: China Resources Logistics Huachuang Property Information Technology Department

Author: About the author: I graduated from the computer department of Northeastern University in 2000. From 2000 to 2005, I worked in Roy Software, engaged in project development, implementation and management, and served as the general manager of Roy Software Business Department.

In 2002, the commercial system participated in the development won the third prize of Shenzhen Science and Technology Progress Award. He joined China Resources Group at the end of 2005 and has been responsible for the development of internal business systems of China Resources. Successful cases: Shenzhen Jin Guanghua Plaza Commercial System and China Resources New Town Commercial Information System.