Job Recruitment Website - Property management - 8 summary of real estate consulting work
8 summary of real estate consulting work
The summary of real estate consultancy work (1) has passed unconsciously for another year. I have done a lot of things this year. Of course, I joined xx Group and became a real estate consultant. Speaking of xx Group, the company takes real estate development as the leading factor, and is a comprehensive real estate group company integrating real estate development, construction, property management and landscaping. In xx, it is recognized as an independent and reputable real estate developer with strong strength, so it is an honor to join such a team that directly deals with customers on behalf of the group image. Many successful predecessors have said that selling this industry is the most training job. Because you are young and inexperienced, you need to exercise yourself more!
Last year, our sales performance was obvious to all, and it was very good, thanks to our predecessors. What about me? In fact, I entered this industry relatively late, and I have no obvious achievements. Even so, I am very optimistic about the future and prospects of myself and the company. It can be said that in today's sluggish real estate sales market, our company is the leader in xx real estate development! So relatively speaking, as a salesperson, it is also very important to choose such a working platform to show yourself. Of course, it is the right choice!
During the communication with customers, I deeply realized the importance of real estate. As a property consultant, it is our duty to choose the right house for our clients. We are not only responsible for our own wages, but also for our customers. It can be said that real estate is the most prudent sales in sales, not only sales, but also the summary of my life struggle and the beginning of my life struggle, which are the unshirkable responsibilities of our property consultants. In fact, it is very competitive to talk about customers like us. Although our house is of good quality, good greening, good location, good environment and good service, as a customer, we should pay more attention before making a decision, so our working ability will be shown at this time. How can we get customers to buy our group's house? Of course, let customers know the advantages of our house. Price, location, environment and grade have all become research factors, which need us to coordinate and synthesize. Generally speaking, the following mistakes and problems often exist in sales work:
1, lack of subjective understanding, unclear thinking when talking about customers;
2. Lack of will and self-promotion desire;
3. The plan is unreasonable, divorced from the objective reality, blindly looking for customers, and sometimes you will miss many prospective customers.
4. The explanation of the house is not in place, and the process of talking about customer execution is not in place.
5. The tracking analysis of competitors is not thorough, and the market response speed is lagging behind.
6, strong pressure from competitors, so that their own advantages can not be highlighted.
All the above are the parts that we need to constantly improve in our work, so I need to ponder and understand the psychology of consumers and the needs of customers in order to deal with them calmly.
To sum up, it is both a review of the past and a prospect of the future. We should also make an objective and in-depth analysis of the present situation, present situation and future development:
1. Analysis of external macro and micro environment: industry status and development, competitor status and trend forecast, regional market status and development, channel organization and relationship status, overall evaluation of consumer satisfaction and loyalty.
2. Internal environment analysis. The correctness and clarity of enterprise strategy, and the matching degree of enterprises in products, prices, promotions, brands and other resources.
3. Analysis of its present situation. Advantages and gaps in their own goals and positioning, work ideas and concepts, personal qualities, etc.
After an objective analysis of the present situation and the future, we can more clearly understand the difficulties and opportunities we face. So as to have a clear understanding and profound analysis of difficulties, find solutions to difficulties, have a strong insight into opportunities, and make preparations for seizing opportunities as soon as possible.
No one will succeed casually, and every success is accompanied by hard work. It is the premise and foundation to realize the continuous improvement of work performance to carefully analyze the reasons for the achievements, sum up the experience and pass it on. Of course, the achievements should be comprehensively summarized and the outlook for the future should be improved. In the second half of my work, I will redouble my efforts, visit more customers, better understand our group's integrated services, set my own task objectives and improve my sales performance. I must do the following:
1, and clarify the main purpose of the work. Strategy determines fate, ideas determine the way out, and good performance must be supported by clear and correct ideas. Otherwise, people will become headless flies, deviate from the direction and track, and will go further and further;
2. The specific objectives of the new year's work: sales objectives and learning objectives;
3. Complete the specific methods of the plan, strengthen the close relationship with customers, and timely reflect the new information of customers. The only way for us to succeed is to realize the above-mentioned conceptual macro-prospect planning. The sales industry is growing, and we can't let ourselves fall behind, let alone be eliminated. So I regard next year as a new beginning, strive for success, achieve our goal and make myself the greatest salesman!
Work Summary of Property Consultant (II) The work objectives of 20xx are as follows:
One; For old customers, always keep in touch. Give small gifts or entertain customers when you have time and conditions to stabilize the relationship with customers.
Second; While having old customers, we must constantly obtain customer information from various media.
Third; If you want to have a good performance, you must strengthen business study, broaden your horizons, enrich your knowledge, and combine business study with communication skills in a variety of forms.
Fourth; I have the following requirements for myself this year:
(1) More than 5 new customers are added every week, and potential customers 10.
(2) Make a summary once a week and a big summary once a month to see what mistakes are made in the work, correct them in time, and don't make it again next time.
(3) Before meeting the customer, you should know more about the customer's status and needs, and then make preparations, so that you may not lose this customer.
(4) There should be no concealment and deception to customers, so there will be no loyal customers. On some issues, we should agree with our customers ideologically.
(5) We should constantly strengthen business study, read more books, access relevant information on the Internet, communicate with colleagues more, and learn better ways and means from them.
(6) Treat all customers with the same attitude, but don't be too humble. Make a good impression on customers and establish a better image for the company.
(7) When customers encounter problems, they must try their best to help solve them. In doing business, we must be a man first, and let customers believe in our work strength, so as to better complete the task.
Confidence is very important. Always tell yourself that you are the best and you are unique. Only by having a healthy, optimistic and positive work attitude can we complete the task better.
(9) Have good communication with other employees of the company, have a sense of teamwork, communicate and discuss more, and constantly increase their business skills.
(10) For this year's sales task, I will strive to complete the task amount of10.5 million yuan per month and create a profit of 200,000 yuan for the company.
The above is the personal sales target for 20xx. There will always be all kinds of difficulties in work. I will ask for instructions from the leaders and discuss with my colleagues to work together to overcome it. Make your greatest contribution to the company.
Of course, no matter how good the method is, it must be completed by strong execution. This is also where I personally need to strengthen. I think as a property consultant of xx real estate, we should not only be proficient in selling houses, but also know some knowledge around us, so as to better serve our customers and make them feel that xx real estate has advantages over other real estates in terms of quality, residential environment and property quality.
With the rapid development of the company and the market, we can expect that our future work will be more arduous, demanding and knowledgeable. Finally, I am very grateful to the leaders for giving me exercise opportunities and to my colleagues for their help. I will also study harder and hand in my satisfactory report card.
Summary of Real Estate Consultant's Work (Chapter III) My biggest feeling this month is that I have found a way out of confusion. I often ask myself, who am I? what can I do? Who do I want to be? I'm at a loss. In the contact between _ _ manager and _ supervisor, I gradually understood a sentence: "Live in the present". I only do everything in front of me well, and then I will make progress slowly. People can't look forward to the future. Only by taking every step well can they reach the peak! In this month, my summary and plan are as follows:
1. Receive customers who visit and call for advice every day.
After the reception, _ manager and _ supervisor will point out what I didn't do well and what I didn't say well. I know that those bad things must be corrected and mastered. In the daily reception, what we lack most is the unnatural, restless, irritable and blunt tone when talking with customers. I sometimes wonder why this happened. In order to change this situation, I read the scrolls aloud every day to improve my mental outlook and tone, but the effect is not good.
In order to further understand, I dissected myself, and I found that the most important reason was that I had no self-confidence and lost my self-confidence. How can I do this job well? In the future, we should also strengthen our confidence and do a good job in reception. Actually, one more thing. I feel that if the leader encourages me, my confidence will double and I will be energetic in everything. I remember someone said to me, "Don't be afraid to make mistakes, do it boldly, correct it if you make mistakes, and don't make mistakes again in the future", which had a great influence on me.
2. Deal with _ _ after-sales matters.
For example, the name change, the explanation of housing construction period 2 17, 18, and the statement that the real estate license is overdue. Although I know the rhetoric and process, there are still many problems in actual combat. Through the guidance of _ manager and _ supervisor, I learned that when doing these things, I must understand the meaning of every sentence; The significance of each process can be done well! In talking with customers, we must find the problem, analyze the problem and what is the purpose of the problem. These things must spin quickly in your mind. If you form this good habit, you can certainly do the work well!
In the new month, I will do the following:
After receiving customers, summarize the shortcomings in the reception process and correct them; Be careful and attentive when writing a contract; Strengthen confidence and work actively; Strengthen the connotation of your own speech, learn how to treat guests well and make good use of polite language; If you encounter a problem, solve it immediately.
Summary of Real Estate Consultancy (Chapter IV) Education is the main goal of marketing education. As long as a person doesn't study for a month or two, he will fall behind, and marketers will continue to return to education. It is for this reason that "never too old to learn" needs to be properly interpreted.
In our future work, we must be patient, and whatever we do, we must not rush into it. It's very difficult for a newly hired property consultant to ask out and show him around, so it's normal for a newcomer not to bill for three months, but don't be discouraged. Be sure to believe that you will sign the bill, do things step by step, keep your feet on the ground, and don't want to eat a fat man. Although the ability of self-study is also very important, teachers teach everything at school, but no one will take the initiative to guide you in places that you don't understand in society. You can only solve problems through your own continuous learning.
No matter what you do, you must first set yourself a goal, and then work towards the goal you set. Only when you have a goal will you be more ambitious. If you don't understand at work, ask more and learn more. In life, we must be honest, not too cunning, help others when they ask for help, and help those who are beyond our power when we can.
Summary of Real Estate Consultant's Work (Chapter 5) At the beginning of 20xx, it can be regarded as another turning point and a new beginning of my work-joining xx Company to develop and become one of them. Unconsciously, I have been employed for half a year. I have gained too much in the past six months to talk about. It is not just one or two people to thank, and it is not easy to say "thank you".
I have worked in a tertiary market before, and I know more or less about the sales business. Selling first-hand real estate is my long-term job. I thank my manager for giving me this good opportunity for development. When I entered the sales ranks, I met a group of good colleagues, and what I learned was no longer the boring knowledge in books.
I remember I was lucky when I came, and the project opened the next day. For a newcomer, the beginning of the project is a very confusing thing. Many colleagues are busy harvesting. At that time, I was thinking, I will study hard, and I will be able to pick up customers after I pass the exam. From a person with a little knowledge, I have a necessary understanding of the sales process and learned a lot. Of course, I also need the help of my colleagues. After in-depth sales work, I found that there are many things to do, but there are too many things to learn. Sales knowledge is always bottomless, but because of this, I enjoy it and like this job more and more.
In the first two months, I worked as a trainee property consultant, helping my colleagues to do a good job in sales, while learning to receive customers by myself. There, my colleagues are very nice, willing to teach me knowledge and promise me to do and try. Slowly, the reception of customers, tracking customers, signing contracts, after-sales work, bank regulations and other aspects have begun to have the necessary understanding.
Although I was not used to it at first, because it was the peak season of real estate and there was a lot of work, I kept telling myself that it was only a matter of time before I thought about how much I had paid and how much I had gained. Even if I don't work in this industry in the future, I believe what I have learned now will be used in the future.
Later, he was officially promoted to internship real estate consultant. Start to really receive customers and finish all the work independently. It's challenging and I'm always full of confidence. After that, I constantly encountered problems, but with the help of colleagues and managers, I was able to finish the work smoothly. Performance! In the past six months, it's not average, but it's not good either. It is still a short-term hasty account of yourself, or an encouragement.
In fact, on the whole, there are too many shortcomings to explain one by one. But the most obvious thing is that sales skills, self-adaptability and national policies need to be strengthened. In short, there are many things to learn. Although I am still young, I still have to be positive and enterprising, learning and doing. I remember when I first joined the company, the manager once said, "Ask more, do more, and don't be afraid of losing money. Just do it anyway! "
The second half of the year is also a new beginning. Similarly, I am full of expectations for the future, hoping that I can continue to study, continue to do, and even do better and better.
Summary of Real Estate Consultancy (Chapter VI) In the first half of 20xx, with the help of company leaders and colleagues, we successfully opened the first building. The following are some gains and insights from half a year's work.
First of all, in the first half of 2008, we achieved sales of14707.71001%and cash withdrawal of 17 1764000, with a completion rate of 95.4%. The tasks we need to complete in the second half of the year are: sales of 654.38+55.05 million yuan, and payment back of 654.38+39.97 million yuan. I have great confidence in the sales and payment collection task in the second half of the year, because I believe that with the unremitting efforts of our whole team, the sales target issued by the group company will be completed.
Since the second half of 20xx, the real estate industry has entered policy regulation. On the surface, the real estate sales situation is optimistic. In fact, with the appreciation of RMB, the real estate industry will continue to develop at a high speed. The purpose of the state's regulation of the real estate industry is to gradually standardize the industry and avoid the financial crisis caused by bank funds falling into danger. So I don't think the price of real estate will fluctuate too much, but will only rise steadily and slightly. In the first half of 20xx, the market was relatively cold, and suddenly there was an oversupply situation. In such an optimistic market environment, we need to highlight the advantages of this project and stand out among many real estates. In the second half of the year, we need to constantly learn the relevant policies of national real estate, and pay more attention to the sales strategy and situation of surrounding real estate.
When the 1 building was launched, it was also affected by the cold current of real estate regulation, and the sales situation was average. However, with the increase of enterprises in Hexi and the expansion of scale, the foreign population has gradually increased. With the trend of giving priority to the development of Hexi New Town, the surrounding real estate sales will gradually improve. We should highlight the characteristics of our project in our sales strategy. While introducing the project, we should constantly improve our sales skills and focus on the advantages compared with other real estate projects in terms of geographical location and future facilities. At the same time, pay attention to collecting information of large companies in Hexi area. In the second half of the year, the special recommendation meeting arranged by the company in some alliance merchants will also attract some people to buy, and one-on-one communication can be carried out to deepen the impression of potential buyers. I hope that through our efforts, the house in building 1 will be decontaminated quickly as soon as possible.
At the same time, we should also do a good job in front of Building 2. The work pressure is there and the sales task is arduous. At this time, I thought of a sentence in Soldier Assault: "Don't abandon, don't give up!" " I believe our team is!
Summary of Real Estate Consultancy (Chapter VII) With the approach of the Spring Festival of 20xx, 20xx will soon go with us. As a real estate developer, it seems to me that in 20xx, under the high-pressure policy of restricting purchases and loans, the real estate industry has been rising steadily. As a new employee who has joined xx Company for less than half a year, I thank the company leaders and colleagues for their help and encouragement during this period. Over the past six months, through hard work, I have gained something. As the year draws to a close, I think of the past. The purpose is to learn lessons, improve myself, make my work better, and have the confidence and determination to do it better next year.
Let me make a few summaries of this year's work.
I. Summary of individual annual sales data for 20xx years
Since 20xx officially received customers at the end of July, by the end of August, 20xx had received more than 30 groups of visiting customers, of which 22 groups were willing to leave their contact information and call back to customers 180 groups by telephone, and the number of subscriptions 1 set was 4.699 million yuan, and the down payment was 654.38 million yuan. Will pay the down payment and handle the bank mortgage formalities when signing the sales contract before the end of 20xx.
Work completed in 2.20xx years
(1) sales performance
By August 8, 20xx, * * * had completed sales of 4.699 million yuan, and the payment was100000 yuan. The customer failed to pay back the money in time. As the sales contract has not been formally signed, the customer will pay the down payment and go through the bank mortgage formalities before the end of 20xx.
(2) Sales and service performance
1, do a good job of receiving incoming calls and visiting customers, and do a good job of customer analysis, return visit and negotiation.
2. Understand customers' economic strength and bank reputation, and provide customers with comprehensive information reference.
3. Be familiar with the new business and policies of banks and real estate bureaus, better serve customers and solve customers' doubts and concerns.
Third, the sales work analysis
At present, xxxx is in the situation of destocking room. At present, the types of inventory houses are townhouses, double-room houses and single-room houses, most of which are townhouses and single-room houses. At present, the sales problems of houses for sale are analyzed as follows:
(A) resistance in sales.
1.xx villa market new forces impact. In 20xx, there will be at least xx villas in xx (excluding villas around xx similar to Jurong Plate and xx County Plate). Compared with xxxx Garden, these new villas still have considerable influence. In terms of the current residential landscape, the service life of land and the construction time of houses, they all have considerable advantages, which directly leads to a large number of customers' home purchase consumption.
2. The influence of second-hand houses and villas in and around the community. Because the construction cycle and sales cycle of xx Garden are as long as 10 years, the purchase cost of early owners is low, and it has experienced two big rises here. The price of second-hand housing in the residential area now on sale is far lower than that in the sales office.
(2) In view of the resistance encountered in the above sales, as a property consultant of xx, my countermeasures.
1. Further strengthen personal sales negotiation skills. Learn from colleagues around you and learn from each other.
2. Understand the villa market in xx market, analyze the advantages and disadvantages of listed houses, know yourself and know yourself, and calmly respond to customer questions.
3. Understand the second-hand housing market, current average selling price and property type in this community and surrounding areas. And thus have answers.
4. Improve service quality. Customers are God. Customers not only buy our products, but also buy our services.
Fourth, personal sales plan
1) According to the villa turnover rate of about 5% and the call visitor ratio of 1:3, the number of customers needed is 180 groups of customers under the condition of ensuring the completion of 9 sets of annual turnover targets. Among them, we have received personal return visits and explored about 30 groups of potential customers, which requires the company to put in XX20 groups of visitors' advertisements. There are about 450 calls. 2) According to the current sales situation, make a reasonable push plan. A master all the details of the houses for sale in the community, including price, location, landscape, garden area and some problematic houses, make preparations in advance to avoid customers' taboo questions, and give customers satisfactory answers without deceiving the real situation of customers' houses. B. make a reasonable recommendation order. Prioritize and persuasively, and do a good job in the sales progress of the main push plate and replacement plate.
3) Customer classification and timely follow-up.
According to the three categories of ABC, different customers are classified according to their current purchase intention. B. Follow up all kinds of customers in time, and dig deep into the potential customer groups behind such customers for C customers. For class B customers, we should follow up in time to deepen their desire to buy and promote their transformation to class A customers. For Class A customers, they are basically in a period of hesitation, just one step away. Use some sales skills to eliminate customers' worries and promote their short-term transactions.
The company needs help to complete the sales plan and target.
1) supports the number of customers. This includes 450 calls and XX20 visitors. This requires the company to invest some advertising support to ensure the realization of sales targets.
2) Increase sales training and strengthen our comprehensive business capabilities. I hope the training content includes: new real estate policy, bank loan policy, business skills and real estate-related knowledge.
3) I hope the company will formulate relevant reward and punishment systems. As an incentive and spur to us, we will complete the tasks and indicators issued by the company under hope and pressure.
Looking back on 20xx, with the care of company leaders and the help of colleagues, I quickly integrated into this warm family, grew up quickly, and was full of longing for 20xx. I hope the company will get better and better in the new year, and I also hope that all leaders and colleagues will be healthy and have all the best.
Summary of Real Estate Consultant's Work (Chapter 8) This month's work is basically over. Here I just briefly summarize the work this month.
It has been more than seven months since I officially took office in Sunshine Coast in June.
The pace of time has taken away the busyness, worry, depression, struggle and entanglement in my heart in the past month, so I still stick to my post. Looking back on the past January, I can't help feeling deeply. I remember I didn't know much about this industry when I first came here. With the patient help of Mr. Shen and his colleagues, I quickly learned and became familiar with the nature of the company and real estate knowledge. As a member of the sales department, I deeply feel that my words and deeds represent the image of the company. So I will constantly improve my quality and set high standards for myself. On the basis of high quality, strengthen professional knowledge and skills. In addition, we should have a broad understanding of the dynamics of the real estate market and stand at the forefront of the market. After this period of training, I have become a qualified salesperson and try my best to do my job well.
As a newcomer who has never been engaged in this industry, the leader gave me a good attitude, let me know what to do in my work, and taught me not to be proud, not to be self-defeating, but to learn from it; My colleagues have given me great help. Every time I have a problem, everyone won't laugh at me, just tell me. Therefore, it has received good results, and it has also been praised and appreciated by leaders and everyone. So please allow me to bow and thank you!
I am not satisfied with this achievement, but I hope my future work can reach a new height and level. Mainly from the following aspects:
1, analysis of different customers, analysis of regional sources of customers, summary of customer consultation questions, etc.
2. Strengthen sales skills, how to make sp better, and how to force it on the spot.
3. National real estate policy
Now the project is basically in the later stage. It's time to test me. I need a good attitude. I will insist on learning more methods and learn more valuable experiences from them.
The new January means a new starting point, new opportunities and new challenges. I am determined to make persistent efforts, strive for a higher level and create a new situation in my work.
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