Diversified products of Beijing Huayuan Group

Huayuan real estate, which started its second venture, rose rapidly again in Beijing real estate industry through the operation of capital and projects;

In April and May of 2002, Huayuan Real Estate and Beijing BTG Group jointly established two new companies, Beijing BTG Huayuan Real Estate Development Co., Ltd. and Beijing BTG Hotel Property Management Co., Ltd., with registered capital of 654.38 billion yuan and 5 million yuan respectively. The former realizes the strong combination of capital and land resources of both parties, while the latter provides comprehensive and professional property management services for the company's projects. On April 8, 2002, Beijing Huayuan Real Estate Agency Co., Ltd. obtained a business license with a registered capital of 2 million yuan, of which Huayuan Real Estate held 5 1%. The brokerage company is responsible for the marketing business of products developed by Huayuan Real Estate and its affiliated companies.

Hairun International Apartment, the opening masterpiece of Huayuan Real Estate, is a high-grade export hardcover apartment located in Lido business district. Without large-scale advertising, with its superior geographical location, excellent quality and excellent cost performance, it has established a good reputation in the industry and achieved impressive results. After less than a year of sales, it was liquidated and selected as "Top Ten Hot-selling Property in Beijing in 2002".

In 2002, the company resumed work with an area of over 350,000 square meters and sales of nearly 600 million yuan. In 2003, the company resumed work with an area of 560,000 square meters, with total assets of 2.2 billion yuan and main business income of 900 million yuan, an increase of 50% over 2002, which created a miracle of the rapid development of the new company.

At the same time, several projects of Huayuan Real Estate started in an all-round way, which laid a solid foundation for the diversification of products and markets of Huayuan Real Estate.

Shangdu International Center is located in the northwest corner of CBD core area, with a unique business environment. The total construction area of the project is about 654.38+10,000 square meters. Upon completion, it will form a first-class office building with unique Huayuan brand characteristics at the intersection of CBD and embassy district.

Du Ying Building is located in the middle section of Zhichun Road, adjacent to Zhichun Road Station of Light Rail, with a superior geographical position. The project integrates many functions such as business, office and apartment, with a total area of about10.3 million square meters, including more than 90,000 square meters above ground and 40,000 square meters underground. The project started in June 2002+10, and was fully put into use at the end of 2004.

Located in shibalidian, southeast of Beijing, the logistics port is the starting point of Beijing-Tianjin-Tangshan Expressway, with an overall planning of nearly 500 hectares and a total construction area of over 3 million square meters. It is a high-grade comprehensive community integrating international super-large logistics, exhibitions, hotels, green industrial parks, golf courses and residential areas. Among them, the residential development project with an area of about 800,000 square meters in this area is jointly operated by Huayuan Real Estate and Kerry Group, and internationally renowned designers are invited to plan and design; The residential area will integrate different style design factors and have diverse building structures, and will be carefully built into a brand-new super-large residential community that conforms to the world-class living mode. The project is expected to start in 2004 and be fully completed in 2009. The launch of the logistics port project will further enrich the product composition of Huayuan Real Estate and create a precedent for joint development projects of large real estate developers in Beijing.

Kunlun Project is located on the west side of Yansha Bridge in East Third Ring Road, Chaoyang District, and adjacent to Kunlun Hotel on the east side. The project has a total construction area of about 30,000 square meters, integrating high-grade property hotels, high-grade businesses and office facilities. The project will build a representative top-level apartment and supporting comprehensive building in Yansha Business District.

Wanghai Building, located on the peninsula on the north shore of Houhai in Shichahai Scenic Area, is a comprehensive advanced building complex with China classical architectural style, surrounded by water on three sides, and integrating office, catering, entertainment and fitness. Wanghai Building covers an area of 7,500 square meters with a total construction area of 7,200 square meters. It is the first start-up project of Shichahai Scenic Planning Area.

In addition, several special projects such as Longcheng Villa and Metro Line 4 are also under intensive planning.

Huayuan real estate attaches great importance to expanding land reserve while further exploring the market. The company's total land reserve exceeds one million square meters, which has accumulated the source and power for the subsequent development.

constant innovation

Honesty is the foundation of being a man, and so is being an enterprise. Huayuan Real Estate always regards honesty as the first cause, and regards respecting and safeguarding the interests of owners and establishing industry norms as an important responsibility. It is precisely because of this that it has repeatedly pioneered service innovation in the real estate industry. In this regard, Huayuan regards it as the fundamental way to build a "century-old enterprise".

The first project quality assurance system

The development and maturity of the real estate market requires a long-term process, as well as the joint efforts of developers and owners. Frequent disputes in the real estate market, mostly due to the poor quality of commercial housing, shrinking area and inadequate maintenance services, not only left a shadow for owners to buy houses, but also seriously hindered the healthy development of the industry.

Huayuan Real Estate pioneered the real estate market, introduced the internationally popular "project quality deposit system" and introduced the "house quality deposit system" for the first time in Hairun International Apartment Project, and took the initiative to establish a "seal" for the owners, so that the owners would no longer worry about housing projects, decoration quality and other issues.

The guarantee system adopts the credit guarantee mechanism to regulate the behavior of the main body of the engineering market. That is, the developer signs a guarantor to assure the owner that if the guarantor fails to complete the contents stipulated in the contract, the guarantor will perform the contract or pay other forms of compensation on his behalf, so that customers can get the compensation they deserve when there are problems in the project, thus greatly enhancing their confidence in the project.

The implementation of this system has created a way to solve the quality problems and disputes of commercial housing construction, decoration and maintenance, and provided a double guarantee for the quality and reputation of Huayuan products, which not only promoted the standardized operation of developers, strengthened the quality control awareness of subcontractors and developers, but also reduced the risks of contractors, developers and small owners, and provided a feasible and good strategy for the real estate industry to completely eradicate housing quality disputes.