Business Travel Express

More original business travel articles and code scanning attention-Ma Xiansheng and Zhou Zhou said the full content: In July 2022, Ke Rui officially released the brand communication power of industrial real estate operators. The top three communicators are Huaxia Happiness, China Merchants Shekou and China Optics Valley. The evaluation shows that the brand communication power of industrial real estate operators is mainly monitored from four dimensions: official media operation, online brand awareness, offline activity exposure and brand public opinion monitoring, and ranked according to the equity ratio. The official media operation index is mainly composed of the UV/PV traffic of PC-side official website and the operation effect of official WeChat account on mobile side. Official website's views on PC (PV- page views, UV independent visitors, etc. ) directly reflects the public's positive concern for real estate developers in this industry. On the mobile side, we chose the official WeChat official account, which has become the standard position for all corporate brand promotion. Through the push frequency and content feedback of the operator's WeChat operation and other media platforms, the operational efficiency of the official WeChat account is analyzed. Through the active voice of the platform in the field of industrial real estate, as well as the feedback from fans and users on the contents of the account, it fully reflects the integrity, unity and enthusiasm of the major industrial real estate operators in the official WeChat account. Online visibility This indicator reflects the public's positive attention to the brand of industrial real estate operators online by analyzing the keyword search frequency of industrial real estate operators in mainstream search engines (Baidu Index, 360 Trend, Baidu Information, etc.). At the same time, we also pay attention to the positive voice of industrial real estate operators in the mainstream media network platform. This paper evaluates the active promotion of industrial real estate operators online by analyzing the publishing and forwarding volume of mainstream portal websites. Offline activities This indicator mainly evaluates the offline brand exposure of industrial real estate operators. Monitor the organization and participation of the company's activities in the month through professional organizations, third-party WeChat official accounts, official WeChat official accounts, portals and other media channels, and score the exposure to reflect the online activity of the company's brand. This indicator in public opinion monitoring is based on various reports of monitoring enterprises by the outside media. In view of positive events such as award-winning, social welfare and government commendation, negative events such as safety accidents, unqualified government evaluation and major accidents in the operation of the park, after verification, additional positive or negative points will be given according to the spread of events and public opinion. Interpretation of this month's industry hotspot evaluation 1. New track of Hyperuniverse: The scale of related industries will reach 350 billion in 2025. On July 8, the General Office of the Shanghai Municipal People's Government issued a notice on printing and distributing an action plan for promoting the development of green and low-carbon industries, cultivating a new track of "Meta Universe" and promoting the high-quality development of intelligent terminal industries. It is mentioned that by 2025, the scale of "Meta Universe" related industries will reach 350 billion yuan, driving the scale of the city's software and information service industry to exceed 654.38+0.5 trillion yuan, and the scale of electronic information manufacturing industry will exceed 550 billion yuan. The ecology of industrial development continued to improve. Around the digital transformation of the city, we will create more than 50 innovative demonstration applications that integrate the vertical scenes of empowerment, and launch more than 100 benchmark products and services that lead the industry. Second, new energy vehicles: the scale reached a new high in the first half of the year, with an average year-on-year growth of 1.2 times. On July 65, 438+09, the State Council held a press conference on the development of industry and informatization in the first half of 2022. Tian Yulong, spokesperson and chief engineer of the Ministry of Industry and Information Technology, disclosed that in June, the production and sales of new energy vehicles were 590,000 and 596,000 respectively, a year-on-year increase of 1.3 times. Overall, the production and sales of new energy vehicles in the first half of the year were 266 1 10,000 and 2.6 million respectively, up by 1.2 times year-on-year. From the whole production and sales scale, it reached a record high, with a market penetration rate of 2 1.6%. At the same time, the supporting system was accelerated. In the first half of the year, there were10.3 million new charging and replacing facilities, a year-on-year increase of 3.8 times, including 920,000 private piles and 380,000 public piles. Third, the annual operation of the national carbon market/kloc-0 has achieved initial results in promoting green and low-carbon transformation. Since/kloc-0 was officially launched on July, the national carbon market is about to celebrate its first anniversary. The first anniversary of the operation of the carbon market, the cumulative turnover was nearly 8.5 billion yuan, reaching the highest 62 yuan/ton. Many insiders interviewed by Cailian believe that after one year's practice, the basic framework of the national carbon market has been initially established, basically meeting expectations, and its role is gradually emerging. By the close of June 14, 2022, the cumulative turnover of carbon emission quota (CEA) in the national carbon market was about1940,000 tons, and the cumulative turnover was about 8.49 billion yuan. Among them, the first performance period basically reached the expectation, and the performance completion rate was 99.5%. This month, the brand communication power TOP3 was produced by the city operator 1. Huaxia Happiness was on the list of the first hot events of Huaxia Happiness in July: on July 5, Lin Chenghong, vice president and strategic director of Huaxia Happiness, made a strategic presentation. The meeting announced that Huaxia Happiness will be fully transformed into an industrial new city service provider. In the three years from 2022 to 2025, Huaxia Happiness will reconstruct the government service system (including financing service, industrial investment, comprehensive operation and urban marketing promotion) and enterprise service system (including site selection, agent construction, enterprise property, investment and financing consultation, etc.) with industrial development as the core. ) Based on residential development and asset management, taking the industrial new city as the platform and taking space service as the core, it will be transformed into an industrial new city service provider in an all-round way. On July 29th, WeChat official account, the official WeChat of Huaxia Happiness, announced that Happiness Foundation has successfully signed a contract with Sichuan Hongfeng Xingye and Sichuan Weilai Partners, and will provide property services such as equipment and facilities maintenance, greening maintenance, park cleaning and public order maintenance for Hongfeng Xingye and Weilai Partners to develop self-sustaining or externally acquired industrial park property projects. The contracted project covers 10 industrial parks with a management area of 165438+ million _, and the contracted amount is 65 million yuan. On July 25th, Happiness Foundation signed a cooperation agreement with Tengzhou Xinhua Investment Group Co., Ltd. and Langfang Yuanfeng Jiacheng Technology Industry Co., Ltd. to jointly establish Happiness Tengcheng Property Service Co., Ltd. ... As one of the core businesses of Huaxia Happiness, Happiness Foundation's move is to push the urban service business to a new level. It is worth mentioning that this is also the first time that Huaxia Happiness Foundation has cooperated with state-owned assets. This cooperation model will continue in the future-Huaxia Happiness Foundation is expected to launch other cooperation projects in the second half of the year. Second, China Merchants Shekou ranked as the hot event of the second China Merchants Shekou in July: On July 28th, China Merchants Shekou (00 1979) signed a strategic cooperation agreement with China Merchants Ping An Assets. The content of this cooperation is mainly divided into two parts: first, build a platform for production and integration, and optimize resource allocation; The second is to promote the cooperation of distressed real estate projects, specifically, to investigate, sort out and study distressed real estate projects with liquidity crisis, and to participate in the reorganization and revitalization of distressed real estate projects through asset transfer, equity cooperation and joint operation, so as to maximize the value of distressed real estate projects. After the agreement comes into effect, China Merchants Ping An Assets will coordinate its managed partnership to pay no more than 4 billion yuan to the company. On July 29th, the foundation stone laying ceremony of Laoyachen TOD project of Zhengzhou Company of Merchants Shekou was held in Laoyachen, Huiji District. Ma, deputy head of the People's Government of Huiji District, Zhengzhou City, said that the foundation stone of the project is the top ten strategic actions of the district party committee and government to focus on Zhengzhou City, and it is an important deployment of positional warfare to attack economic development and upgrade urban quality. I believe that Shekou, a commercial port, will be able to use this project to build a unique industrial new city and truly become a "high-end business consumption area" in the north of Zhengzhou. Third, CLP Optics Valley won the championship for the third consecutive year. Hot event of CLP Optical Valley in July: On July 13, CLP Optical Valley signed a strategic cooperation agreement with Midea Building Technology, a subsidiary of Midea Group. Guan Jinwei, vice president of Midea Group and president of Midea Building Technology, said that Midea Building Technology has six R&D products and manufacturing bases in Shunde, Nanhai, Chongqing, Hefei, Jingzhou and Italy, and has set up four innovative R&D centers in Foshan, Shanghai, Hangzhou and Europe. Huang Liping, president of CLP Optics Valley Group, said that in the future, he hopes to cooperate with Midea in the fields of independent innovation research and development, business development linkage, industrial investment layout, industrial technology exchange and demonstration projects. At the same time, combined with Midea's production capacity layout, * * * will create a synergistic driving effect for local industrial development and achieve win-win development for both sides. More original views of business travel articles, scanning code attention-the complete content of Ma Xiansheng's Zhou Zhou Theory;