Present situation of coffee wings

Coffee Wing is a brand founded and applied by Hunan Coffee Wing Brand Management Co., Ltd. on April 5, 2005. After 19 market exploration and practical development, the wings of coffee have three series in China: high-energy wings, small wings and freedom wings. By 20 19, there were nearly 300 offline stores, nearly 40,000.

Brand scale

Coffee Wing has nearly 300 chain restaurants and 4,000 intelligent coffee machines in 130 cities in more than ten provinces, including Beijing, Tianjin, Guangdong, Hunan, Hubei, Sichuan, Shandong, Hebei, Henan, Zhejiang, Hainan, Liaoning, Jilin and Shanxi. It also has a six-story coffee wing property building located in the city commercial center, a logistics distribution system that meets international chain standards, and a mature and professional highly specialized operation and management team.

Create background

Nineteen years ago, Yin Feng and a group of friends from the literary and art circles founded Coffee Wing in Changsha, Hunan. Thanks to the guidance of a group of friends in the literary and art circles, Coffee Wing soon became famous in Changsha. With more popularity, there will be social functions. Yin Feng will engage in various activities, such as poetry parties, reading parties and sharing parties.

Brand proposition

Coffee wing, since its establishment in Changsha in 2000, has been committed to authentic ingredients, inspirational seasonings, authentic customs and perfect cooking, so that diners can enjoy different delicious food [2].

The wings of coffee have French cuisine, Mexican cuisine, Spanish cuisine, Italian cuisine, Southeast Asian cuisine, Portuguese cuisine, Turkish cuisine and other series ... Every year, several different types of food festivals are held around the world.

Coffee wing pays the most attention to the enjoyment of quality. Every detail of food, tableware, atmosphere, mood, service and environment is the embodiment of quality.

development planning

The brand strategy of "one vertical and one horizontal" of Coffee Wing will promote the comprehensive and three-dimensional expansion of business.

Vertically, coffee will be popularized, and the business of the coffee industry will extend to all sectors of the coffee field, including various offline coffee entity chain stores, overlapping urban smart coffee machines, and online coffee beans and coffee multi-category derivatives business.

Horizontal and offline multi-brand new retail intelligent vending machines export product solutions, intelligent software and hardware technologies and marketing systems to their businesses through continuous incubation and innovation, and through increasingly mature brand operation capabilities, innovation-led product and intelligent equipment research and development capabilities, remote information management capabilities of intelligent SAAS management systems, and supply chain construction of the whole Internet of Things, and continue to cover brand management businesses such as coffee, light food and new retail in China.