Crosby's life

1June, 926 18 was born in Wheeling, West Virginia.

65438-0952, worked as a junior technician and quality engineer in the quality department of crossley Company, and joined the American Quality Association (ASQ).

Joined Martin marietta Company from 65438 to 0957 as senior engineer and quality manager respectively.

The concept of "zero defect" is put forward in 196 1.

1964 was awarded the "Medal of Outstanding Citizen Service" by the US government.

1965 worked as quality director in the famous ITT company, and 1968 was promoted to vice president of ITT company.

1975 once served as the president of ASQ, and won the "Edward Award" of ASQ for his outstanding contribution to the quality movement.

1979 published the world-famous masterpiece Quality is Free, which established the status of a master and marked the birth of quality management. PCA and crosby Institute of Quality were established in1979;

198 1 PCA set up the "lighthouse award";

1984 published "quality without tears", established "quality bookstore" and started the "alumni association" system;

PCA was listed on American Stock Exchange (Amex) on 1985, which started the capitalization operation of global management consulting institutions.

1986 was named "Outstanding Philanthropist of the Year" by the American Fundraising Executive Committee (SFE);

65438-0995 ASC (American Competitiveness Institute), one of the largest professional organizations in the world, specially established Philip B. Crosby Medals to reward enterprises and individuals who have made outstanding achievements in quality and competitiveness worldwide. IBM, GE, Millikan, Coca-Cola, SCI System, Lucent Technology and Ford Motor Company all won medals for their outstanding contributions. On May 28th, 2000, Mr. crosby won the mcphee Prize for his 40 years of personal management experience and outstanding contribution as a quality manager. This award aims to award individuals who have made outstanding contributions to the International Management Committee (IMC) and management education and training. In history, William. Edwards Deming, peter drucker, tom peters and Peter Senge also won the same honor.

In 200 1 year, Mr. crosby won the highest honor in American quality field-"ASQ Lifetime Honorary Member" of American Quality Association.

In 2002, American Quality Association (ASQ) established the crosby Medal named after crosby to promote and commend outstanding writers in quality management. Philip Crosby, a master of quality management, has made outstanding contributions and far-reaching influence on the world. Known as "great management thinker", "father of zero defects" and "Mr. World Quality". He devoted his life to the development and application of quality management philosophy, which triggered the expansion of global quality activities from manufacturing to industrial and commercial enterprises.

Crosby is one of the most charming, legendary and entrepreneurial management masters in the world. As a master of quality management, he initiated "zero defect management" which originated in the United States and further influenced the world. As an entrepreneur, he listed his consulting business on Wall Street within a few years. As an educator, he has trained countless entrepreneurs and business managers; As a bestseller, his name means bestseller.

Crosby,1June, 9261August was born in Wheeling, West Virginia. He participated in World War II and Korean War, during which he stayed in a medical school. Crosby's career began with the quality control of a production line, when he tried various ways to explain his philosophy to the supervisor: "Prevention is better than fire fighting". The companies he worked for successively are: crossley Company of 1952; Martin-marietta company from 1957 to 1965, ITT from 1965 to 1979. When he was in crossley, he spared no effort to learn quality-related knowledge, read almost all quality books at that time, and joined the American Quality Society as a member. As the quality manager of Marita, crosby once put forward the concept and plan of "zero defect" and won the 1964 US Department of Defense Medal.

1979, he founded PCA (Philip Crosby United Company) and Crosby Institute of Quality in Florida. In the next ten years, he developed them into the largest listed quality management and education institution in the world, teaching more than 16 languages in 32 countries. Every day, business managers from all walks of life around the world flock to receive training. Because the quality improvement method he advocated has been verified by thousands of excellent enterprises in the world and is considered to be the most effective method. Let more people and organizations share the idea of success, which is his original intention and the most responsible way to establish a quality college. IBM was the first customer of PCA. Later, he sold some shares in PCA and concentrated on writing and teaching Leadership. 1997 repurchased all the shares and established the current PCA II. 199 1 He retired from PCA and founded another company, Career IV, Inc., to provide lectures and seminars to help current and future company executives grow; 1997, he bought back all the shares of PCA, and established the joint venture company II(PCA II) in Philip Crosby. Now he has established quality colleges in more than 20 countries around the world. PCA II serves multinational enterprise groups, small manufacturing companies and service companies, and assists them in implementing quality improvement processes.

Crosby died at his home in Gaudi, North Carolina on August 1 2006 at the age of 75.

Up to now, Mr. crosby has published 65,438+05 bestsellers all over the world, and Quality is Free has been well received because it has triggered a quality revolution in the United States and Europe. The book sold more than 2.5 million copies and was translated into 16 languages.

Quality-the choice of thought leaders

How do we deal with quality problems? Everyone wants quality. Quality is a problem that cannot be ignored, but it doesn't seem to fall from the sky. Everyone seems to have a plan to put quality into their organization, and the world is influenced by the idea of setting the only feasible method. The government and even our customers require us to meet a set of norms, which can make them have confidence in us. However, there is almost no objective evidence that the results of such efforts will bring us any benefits. Many people think that once employees realize that top managers are not so smart, they have little energy, because they believe in stories of coaxing children. This is the problem. But thought leaders have a choice.

To understand what an opportunity is, consider the following factors:

The first problem that must be solved is quality itself, that is, what is quality?

The second question is who is responsible for introducing quality into the organization?

The third question is, what will we do once we answer the first two questions?

The existing quality data lacks a clear definition. Quality is one of the things that everyone knows, just like luck, fate or class. When we hear people say "Oh, my God" (sigh in surprise) or "please customers", everyone knows the exact meaning. However, they don't know what to do. No * * * knowledge.

In the real world of quality management, it is best to regard quality as honesty, that is, to do it and meet the requirements. The quality of a product or service depends on its demand. Quality (integrity) means doing it in strict accordance with the requirements. Senior managers must let everyone know the policies of their organization in order to achieve the goal of acting as required. No one can do that. This is a very personal act. Achieving quality by publishing programs is like putting a Bible in a hotel room. This practice is a blessing for people who forget to bring their bibles when they go out, but it may not make people who live in the room behave themselves. Therefore, the quality meets the requirements, and the task of managers is to bring the quality that meets the requirements. Once any organization forms the habit of keeping promises, everything will be better, meetings will start and end on time, employees will go to work on time, and they will send replies as required, and everyone will become more reliable. They stick to their posts seriously.

The tool to realize this change is to emphasize prevention, and the premise to realize prevention is education. Because of this, crosby College is an educational institution, not a "consulting" institution. We hope that the association will build a lasting culture, rather than just waiting for consultation. Everyone must study. First of all, presidents must attend classes for a few days in order to understand their personal responsibilities; Secondly, employees (and suppliers) receive training from teachers registered by crosby Association within the Association. The multimedia training form consisting of movies, videos and slides is both interesting and informative. In a short time, all the people in class can reach a * * understanding of the concept of quality, thus gradually improving the quality.

The measure of quality is the price of not meeting the requirements. Measurement is money. Once managers see the results of policies and education, they will not hesitate. When customers ask for proof of product or service specifications, organizations will undoubtedly fill out the form and send it to them.

For all customers, the real test is to make you make a definite commitment to them. This is honesty.

Crosby's contribution

Philip Crosby has made outstanding contributions and far-reaching influence on the world, and is known as "the great management thinker of this century", "the master among quality masters", "the father of zero defects" and "a generation of quality masters".

In more than half a century's quality management literature, crosby is one of the most cited authors in this field. Crosby's works are recognized as the best works in the field of quality and management science.

Time magazine in the United States is praised as "the great management thinker of this century", which initiated a new era of modern management consulting in the field of quality competitiveness.

Mr. crosby's outstanding contribution in the field of management has led Harvard Business School, Wharton Business School and Yale School of Management. The course of "crosby's Management Philosophy" has been offered in the United States, and many famous American institutions have praised Mr. crosby as "the American Chief Management Consulting Master (in the field of quality competitiveness)".

More importantly, the concept of "doing it right the first time" was put forward for the first time, which set off a zero defect movement from top to bottom.

Crosby "changed American behavior and way of doing things"-Orlando Sentinel

Mr crosby influenced many American quality leaders and entrepreneurs in the 20th century. Today, in order to continue to promote the modern management concept advocated by Mr. crosby, American Competitiveness Association, American Quality Society and many other organizations have set up the "crosby Prize" to encourage those individuals and organizations who have made great contributions to the quality cause.

As a master of management, Mr. crosby initiated the quality revolution in the global business world.

There have always been two kinds of opinions on Mr. crosby: the incomprehension and disdain for the quality control theory and statistical school, and the support and call for the business and management practice school. This is not surprising, just as the chairman of Forbes Group called it "a big leap in management theory"-when people were keen to argue with "traditional wisdom" about how many angels could stand on the needle tip, crosby sounded the alarm: angels should not stand on the needle tip in the first place; When people are wondering "Who saves money by doing it the third time or the fifth time", crosby cut the gordian knot: doing it right the first time saves the most money. Mr. crosby set off a wave of "quality revolution" sweeping the world, which was extremely subversive.

The American Secretary magazine described it as "crosby is the most famous business philosopher in the world, and he promoted the global quality movement."

However, Professor A.T. Sweets of Yale University School of Management put it this way: "crosby has a lofty position in the quality movement, and his fascinating personal experience is full of wisdom and beneficial thoughts."

"He has always been regarded as a master of high-quality sports ... I like crosby's suggestions because they are very down-to-earth and very operable."

Dr Warren bennis (tenured professor at the University of California, Southern California, founding chairman of the Leadership Institute, and leadership advisor to four American presidents).

"Among all the masters, no one can arouse people's enthusiasm for quality like crosby ..."

-American Business Weekly

As a master of management, Mr. crosby developed the traditional quality theory into the modern management field.

In the 20th century, there was a man who had an equally important influence on the development of management as Mr. crosby-that is, tom peters, who was full of the passion of "pursuing Excellence" and initiated a "management revolution" in the western world. He once said, "He worships crosby" because both of them have played the role of "traditional idol killers" and appreciate each other. Tom once quoted Richard Scott's theory evolution grid to describe the change of management theory. As the picture shows, we can completely use this square to represent the historical position of Mr. crosby.

The first stage: Statistical Quality Control (SQC) of Dr. shewhart; Sampling technology; The second stage: Dr. Joseph Zhu Lan's "quality control" theory and "quality trilogy"; Ishikawa Kaoru's Seven Tools; The third stage: Dr. Deming's "fourteen points" and profound knowledge system; Total quality control (TQC); Dr armand feigenbaum; Quality Engineering by Dr. Noichi Taguchi; The fourth stage: crosby in Integrity; Tom peters crosby, who pursues excellence, said that his process is customer-oriented. I am his admirer, although he doesn't think so himself. -tom peters (author of "The Pursuit of Excellence", master of management)

"crosby's theory is a great leap in management theory, and his insights are more incisive than ever." -Malcolm Forbes, Jr. (Chairman and CEO of Forbes Group)

Crosby's point of view

Crosby talks about quality.

Quality is free, it is not a gift, but it is free.

The whole process of quality management is to establish the habit of …, so that employees and suppliers can achieve what they promised, that is, meet the agreed requirements.

Dissatisfaction with an organization's final product or service is called "quality problem"

The definition of quality must be "conforming to requirements". Such a definition can make the operation of an enterprise no longer rely solely on opinions or experience, which means that all the brains, energy and knowledge in the company will focus on formulating these requirements instead of wasting on solving disputes.

Crosby's Strategic Quality Theory

You can't achieve quality just by dancing in a special way. People must accept help, so that they know that they can adapt to the corporate culture that requires "correct actions and satisfactory work". The way to avoid melee is' no fire to save'.

Quality management is a kind of training and discipline in concept and philosophy, which can bring all these into a comfortable culture that people can appreciate and use.

Quality is an accessible, measurable and beneficial entity. Once you have a commitment and understanding of it and are ready to work hard for it, quality can be obtained.

Crosby's Cultural Change

Changing one's mind is the most difficult management job, but it is the hiding place of money and opportunities.

If a company wants to get rid of troubles forever, it must change its corporate culture and fundamentally eliminate the reasons why its products (or services) do not meet the requirements.

Changing the company culture is not to teach employees a bunch of new technologies or force them to pursue the trend in their lifestyle, but to change their values and provide a model, which must start with the change of basic attitudes.

Crosby talks about leadership.

If a leader doesn't do much for his subordinates, he will soon be replaced by a new leader who is willing to work hard.

Leaders must be the reflection of the soul of an organization.

The three most important things in the manager circle are: relationship, relationship, relationship!

Management should attach great importance to it: just setting up some complex technologies will not help to change the company culture.

The key to success in life lies in whether you have strong personal beliefs.

Crosby's Zero Defect Theory

It's always cheaper to do a good job the first time.

"Zero defect" is the slogan of defect prevention, which means "do things right the first time".

Doing it right the first time means meeting the requirements the first time. Therefore, if there is no "requirement" to follow, there is no possibility of meeting the "requirement" once.

Our basic working philosophy is to put prevention first, adhere to the attitude of "doing things right the first time", and make quality a way of life.

Crosby talks about management.

The most important aspect of creativity in management style is not to form the habit of admitting your lack of creativity.

Being understood is a difficult job. Managers are confused by fashionable things.

People may get heart disease for a little reason, and the cause of lung cancer may be just smoking, that's all. Obesity and stress lead to hypertension. If you spend more than you earn, you will have financial difficulties. The reason is simple, but to overcome it, we need to find a way, educate and work hard.

Quality education is the key to successfully improve management methods.

Crosby's Trusted Organization Theory

The survival of an organization is as fragile as a forest.

Honesty is the result of applying philosophy to manage and guide organizations. If an organization really wants to be reliable, they must take concrete actions.

Useful and reliable organizations are competition and profit. This is exactly what we want.

If a company wants to avoid trouble, it needs constant communication between people, and education must also become a matter of daily life; Everyone should have the same language and work skills and understand everyone's role in the operation of the company.

The purpose of organization is to help people create life.