Breaking the news of the sales office marketing "routine" old driver: this is just the tip of the iceberg.

Property buyers generally have two States when buying a house. One is to pay the money decisively by locking the favorite houses, and the other is to pay the money in a daze through a "flickering" marketing skill. Whether it is a new house or a second-hand house, during the whole transaction, the sales staff will use various marketing skills to get you to sign the contract and pay the money. As the saying goes, know yourself and know yourself. If buyers want to prevent being fooled, they must first understand how they are fooled. Let's take a look at the tricks commonly used by salespeople.

Collect the house payment and place an order by force.

Some salespeople will judge the buyer's purchase intention through observation. If they have a strong desire to buy, the salesperson will ask consumers to pay a little money first, which is called "small order" or "house deposit". Generally speaking, the amount of money is not much, just one or two hundred, at most 1000. After paying the money, the salesperson promised not to introduce the house to others. In fact, this is a sales technique called "forced ordering" in the industry. After the buyers pay the money, they will have psychological concerns about this property, and often they will eventually buy it.

Therefore, everyone must be calm when paying money, and achieve the realm of "not seeing rabbits and not spreading eagles". If you don't have a house you like, no matter how much money you have, try not to pay it.

Stop the first demand

A sales schedule is usually posted at the sales site, which clearly shows which units have been sold and which units have been booked. If consumers fully believe in this timetable, they may be taken in. When sales staff introduce the real estate situation, consumers often take a fancy to the best house in the whole community at first sight, but such a house may not be available. When the salesperson asked the sales console with some code words, the staff at the console immediately got the message and informed the consumer that the house had been sold. At the beginning of a project, the price is usually very low. At this time, some developers will use "the best house in the community" as bait to attract consumers' attention. Subsequently, in order to sell lots and houses with unsatisfactory huxing, developers will lie that good houses have been sold out. With the growth of sales, developers will gradually release better houses, and the price will inevitably rise in the later stage of sales, so good houses can also sell at a good price.

In fact, every salesperson has a real sales control table, which must be compared.

Raise the price of hoarding houses

Hot sales projects, buyers want to buy houses are often sold out. In fact, salespeople sometimes hold some houses in their hands. When consumers have a strong intention to buy, salespeople claim that some people just want to transfer at a higher price, and some consumers are often willing to buy at a higher price in order to buy a satisfactory house. As everyone knows, this transfer fee has actually been put into the pocket of the salesperson.

Pretend to sacrifice yourself to gain self-confidence

Some salespeople will take advantage of some risks from time to time, such as deliberately choosing to visit customers when it is raining cats and dogs, so that the information can be transmitted to consumers in a wet way; Wearing a skirt to accompany consumers in the weather of MINUS ten degrees Celsius, the lips are purple with cold ... At this time, consumers are often the most likely to have sympathy.

Beautify loushu

Developers often use light and shadow, retouching and other means to beautify loushu, and some impulsive consumers are easily confused by this and then buy a house. In addition, consumers should not fully believe in the effect of real estate sand table.

Borrow a name and pay an extra fee.

Many real estate projects often claim in advertisements that a well-known foreign property company has been hired for management, but this is not necessarily the case. In fact, some developers usually only pay the right to use the names of well-known foreign property companies, and then call them property consultants. Under normal circumstances, well-known foreign property companies will only serve high-end buildings with a price of tens of thousands of yuan per square meter, while developers who borrow their names will usually set up their own teams to manage the property in the community.

Disguised substitution of concepts

In order to cater to consumers' tastes, developers often steal the concept of sales and replace the greening rate with the greening coverage rate.

The concepts of green coverage rate and green rate in residential areas are not the same. The green coverage rate refers to the ratio of the sum of the vertical projection areas of greening to the residential land, such as the shadow of trees and the square bricks that can be planted in the middle of the open-air parking lot. , can be included in the green coverage. Green space rate refers to the proportion of the sum of all kinds of green space in the community. Consumers should never be confused by developers' word games.

Prototype/model room

Every project on sale will have a beautifully decorated model room. People are often attracted by luxurious decoration and spacious and bright rooms when visiting. When I actually handed over the house, I found that this was not the case. In fact, in order to create an effect, developers usually reduce the size of furniture and the thickness of walls, giving buyers a visual illusion. Therefore, it is best to determine the size of furniture before visiting the model room, try to turn off the lights and feel the lighting effect.

In fact, there are many routines in the sales office, and the above are just some commonly used tricks. Everyone should be cautious in choosing a house in the sales office and accumulate more knowledge about buying a house. This way you can avoid all kinds of routines and choose your favorite house.