Sun Yinhuan's Concept of Corporate Citizenship

An enterprise can only survive and develop if it takes serving the society as its purpose and promoting social progress as its development direction.

—— Sun Yinhuan, Chairman of Yida Group

Yida, live for society.

June 2008 165438+ 10/6, Great Hall of the People, Beijing.

Yida Group won the honorary title of "China Excellent Corporate Citizen" again after 2007 with its long-term outstanding contribution to social charity. "Special Contribution Award for Corporate Citizenship in China" is an important honor awarded to enterprises, entrepreneurs, experts and scholars who have played a milestone role in the development of corporate citizenship in China. The award was first established in 2007 and awarded to Dr. Craig Barrett, Chairman of the Board of Directors of Intel Corporation.

At the award ceremony, Tian Runzhi, president of China Corporate Citizenship Committee, said, "As leaders of private enterprises, Mr. Sun Yinhuan and Yida Group led by him not only brought first-class software parks and first-class talent bases to Dalian and China, but also profoundly interpreted the' corporate citizenship concept' for China enterprises and society with excellent corporate citizenship practice, so that more China entrepreneurs, especially private entrepreneurs, can understand the corporate citizenship concept, promote enterprises to fulfill their corporate social responsibilities and make positive contributions to building a harmonious society."

China's 30 years of magnificent reform and opening up have created a batch of successful private enterprises, among which many outstanding corporate citizens have emerged, among which Yida Group is an outstanding representative. Sun Yinhuan has successively won the honorary titles of "Top Ten philanthropist of the Year" in China Charity Ranking, the most socially responsible entrepreneur in China, the top ten news figures in China public welfare undertakings, china charity federation, one hundred China charity figures and the first Chinese charity figure "Love China" in China, and served as the vice president of Dalian Charity Federation.

In an era when many enterprises are proud of advocating "wolf culture", Yida adheres to the "elephant culture" of being big without bullying, being good without being afraid of strength, being brave in taking responsibility and being kind to others.

This is an enterprise that links the development of the enterprise with the future of the whole city. They gave up the opportunity of rapid development of the real estate industry, and with 10 years' efforts and sweat, they developed Dalian's outsourcing industry into the first in China and the fifth in the world, completing a great exploration and practice in the development history of China's software industry.

This is an enterprise that attaches importance to responsibility and pursues conscience. Over the past 24 years, they have always adhered to the core values of "enterprises survive for society" and stood up again and again when society needed them. With a huge investment of 600 million yuan and consistent actions, they explained the true meaning of corporate citizenship, inspired more enterprises to participate in public welfare undertakings, and profoundly influenced the formation of corporate citizenship culture in a city.

On the afternoon of May 12, 2008, the Wenchuan earthquake in Sichuan shocked the world. On the morning of May 13, Sun Yinhuan arranged for Yida Group to donate 3 million yuan to the first phase of Sichuan disaster area before his visit to the United States. On the same day, employees of Yida Group began to donate spontaneously, from the chairman, president to ordinary employees, giving generously. On May 27th, Sun Yinhuan, who had just returned to Dalian from the United States, called the top management of the group to discuss the earthquake relief work overnight and decided to donate another 30 million yuan. Up to now, Yida Group has donated more than 34 million yuan, which is one of the enterprises with the highest donation amount in the whole Northeast. The United Front Work Department of the Central Committee specially held a donation ceremony for Yida Group. Du Qinglin, director of the United Front Work Department of the Central Committee, spoke highly of Yida's sense of social responsibility and righteous deeds. He said: "This generous donation fully reflects the strong sense of social responsibility of Mr. Sun and Yida Group and the great love of non-public economic people for the people in the disaster areas. This kind of kindness deserves appreciation and admiration. " On August 28th, Yida Group held a signing ceremony with Dujiangyan Municipal Government of Chengdu to build Dujiangyan Kindergarten and Anshun Primary School with complete functions, first-class quality and first-class equipment, and continue to contribute Yida to the reconstruction of the disaster area.

Over the years, Yida Group has always been committed to disaster relief and various social welfare activities: SARS in May 2003, "3.4 storm surge" in Dalian in March 2007, February 2008 and other major natural disasters, Yida Group donated 2 million, 3 million and 6,543.8+0.5 million respectively; In 2005, Yida Group donated 6.5438+million yuan to the Municipal Charity Federation and won the "Charity Star"; In 2006, Yida Group set up 2 million yuan and 5 million yuan funds in Liaoning Province and Dalian City respectively. In September 2007, Yida Group and Ruian Group donated 25 million yuan to establish the IT talent fund and 30 million yuan to establish the new rural construction fund of Huangnichuan Village. In June 2007, Yida Group donated 20 million yuan to Dalian Charity Federation to establish Yida Charity Fund. In September 2008, Yida Group donated 6 million yuan to become the sole sponsor of the 7th China Golden Rooster and Hundred Flowers Film Festival. ...

Education is the foundation of a nation's prosperity and longevity, and it is also the most important social undertaking field of Yida Group. In 2000, Yida Group and Neusoft Group jointly established China Neusoft Institute of Information, and successively established three universities in Dalian, Nanhai and Chengdu, with 25,000 students, becoming the largest training base for software talents in China. Among all the communities developed by Yida, Yida Group has always insisted on building the best schools in the region with the highest standards, and invested heavily in introducing well-known educational institutions such as 80 Middle School, Gezhi School, Star Primary School, Software Park Bilingual International School, Aierfang Software Park Kindergarten and Yida Century City Kindergarten to provide quality educational facilities for the community. In 2008, Yida Group invested 55.4 million yuan in Dalian Software Park, and designed and built standard primary schools, regional kindergartens and Zhaiyuyuan kindergartens. Invested 99.67 million yuan to plan and build Yida Century City Kindergarten, Ganjingzi Experimental Primary School and Yuwen Middle School in the "Fifth County" community. In September 2008, Yida Group and Yu Nan, an international movie star in Dalian, established the "Yida Yu Nan" Dalian Rural Education Development Fund, with a quota of 65.438+million yuan, which funded the selection of outstanding young rural teachers in Dalian for 654.38+00 years. ...

As the leading real estate enterprise with the highest brand reputation and the largest development volume in Dalian and the investment and development operator of Dalian Software Park, Yida Group has created excellent living space and working space for Dalian and become the pride of the city, while Yida Group is at the forefront in the construction of intangible space-urban human environment and spiritual space. Founded in 1994, the "Voice of Yida" New Year Concert has become a unique symbol of Dalian's urban cultural construction. During the period of 14, Yida Group invested tens of millions of funds and invited dozens of first-class art groups at home and abroad to Dalian for more than 30 high-level wonderful art performances. All tickets were given to the society free of charge, which made a special contribution to improving the cultural taste of Dalian.

When it comes to Yida's development and achievements, Sun Yinhuan has always attributed it to the background of reform and opening up, the concern of the Party and the government, and the support from all walks of life. He believes that core values determine the value orientation and development direction of an enterprise, and it is a sign of a truly mature enterprise to establish correct values and practice them persistently. After understanding the significance of the core value of "enterprises live for society" to Yida, it is not difficult to understand why Yida invested all its precious funds in the development and construction of Dalian Software Park at the critical moment of developing the real estate industry many years ago, why it attached so much importance to the honor of the tax champion of private enterprises, why it persistently pursued the perfection of product quality, and why it still invested huge sums of money every year to improve the environment of the residential areas it sold. ...

For Yida, "enterprises live for society" is not a flowery rhetoric, nor is it a tool of public relations. It has been deeply integrated into Yida's corporate strategy, operation management, business system, customers, market and product technology, and has become a powerful core of Yida's corporate culture.