How to make the store business better, how to make the store business better (how to make the store business better)

The price can't be lower. How can we attract guests without affecting profits?

This is an easy problem for shopkeepers, and there must be many people who care about it! Let me share my opinion.

First of all, under normal circumstances, when we set up a shop to do business, we'd better not keep the price too low, otherwise everything will be passive, and there will be no profit margin for all kinds of services and quality assurance! Unless we can predict the price reduction, we can make up the profit of a single commodity by increasing the purchase volume, which is the same as the idea of wholesale, and increase the unit price of customers!

Secondly, the goods themselves are neither expensive nor cheap. It depends on whether the customer thinks it is worth it. Customers talk about price, and you convey the value of your products to customers more. The higher the value is shaped, the more willing customers are to make products cheaper and spend money.

Third, customers often bargain not because things are not worth the price, but because they want to get the same product and spend less money, that is, they like to be greedy and cheap. At this time, the store depends on the situation. Sometimes it insists that the price is very good, and sometimes it has to reserve a little bargaining space to satisfy his greed!

Fourthly, using "value lever" is a better tool for us to bargain with customers. For example, the purchase price of goods 10 yuan, and the market price is 30 yuan. If the store gives the goods made in 30 yuan to customers, it will be far greater than the perceived benefits of the store directly reducing 10 yuan to customers, which is conducive to placing orders faster!

For example, what if the children's clothing store encounters problems? If it were me, it's time to buy clothes for the children in autumn and winter. Warm clothes, clothes and trousers in autumn and winter, plus shoes and thick ones in winter, it is normal to spend more than 300 yuan at a time. I will design several packages to encourage customers to buy more, that is, customers only want to buy more than 100 yuan, but on the whole, they are guided by interests to buy more than 300 yuan, and the single item is cheaper, but the unit price of the store has increased. Socks, rain boots and children's umbrellas are all value levers, so use them as appropriate!

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Good question. I'm an entrepreneur. Try to answer it.

How to make the store business better? Work hard from the following aspects.

First, business direction

At present, the consumption trend is more and more refined and characteristic. What a store does has no characteristics, and the fixed business will not get better.

Second, the business philosophy

In the store business, the consumer groups are relatively fixed. If we want to change the thinking of making money from products to making money from services, we will achieve unexpected results, such as the hotel business of the questioner, providing a cold drink for free when guests enter the door in summer, making an appointment to order food, delivering food to the door for free and so on.

Third, lock in consumption.

Fixed shops basically expect repeat customers to spend, how to lock in old customers? We must use our brains in this regard. Such as coupons, consumer rebates, points to send cards and so on.

Fourth, channel expansion.

This is also the main consideration of many stores. Don't wait for him to do business, but look for new marketing channels, such as restaurants. You can cooperate with take-away platforms such as Hungry, Meituan, or develop your own channels, such as working meals and fast food.

In a word, as long as you are a conscientious person, you will find a way, and you can't insist passively. It's no use.

The answer ends here. Thanks for reading.

I am the watcher of the real economy, so I have more entrepreneurial knowledge to share with you!

Business is good or bad in the following categories. I hope it will help you analyze the figures.

There are several * * * in the first food court. What's the difference between the best and the category you handle? What is the difference between the unit price and the crowd? What's the difference between the one with the most people at noon and the one with the most people at night? Compare them all.

Don't smell like sheep in summer, and don't say there are sheep when people barbecue. That's a barbecue, you're not, so please don't dwell on this problem and cut off everything related to the taste of sheep. . So just make two, the first is your Henan noodles, and the second is your cold noodles or cold noodles.

The strength of takeaway, once encountered 30 MINUS 2, I really want to ask them, do people lack you for dinner? Make great efforts, such as the original price of 30 yuan, make it 45, and then subtract 17 from 45, and you still get 28, but isn't it more comfortable to subtract 2 from 30?

There is also marketing strategy. It's really bad to do things now, no matter big or small, without any strategy. Good wine needs no bush. It's all a lie. Even the most delicious fish in the sea, I went to eat it yesterday, and there were twenty or thirty people waiting in line at the door. Half the tables are empty, so he won't let you in. He stood in line at the door, letting one in and another in. Make it look full. This is also someone else's strategy. It's not for you, but I told you, no matter how big or small, you should pay attention to strategy.

And whether your decoration is clean and tidy, whether the guests are kind ~ clothing, taste ~ and so on must be systematically looked at. I can take pictures for you.

With the impact of the Internet, physical store business is becoming more and more difficult, which is normal, but it is impossible to continue. It's just that it's impossible to make money as long as there are purchase channels, not to mention how long you can watch it, but at least you should be able to keep up with the times. Now, if you want to do any business well, what you can't stop is learning. Give some advice to the friend who asked the question. If you think it's good, please like it. If you think it's wrong, please spray it gently!

According to several conditions given by the friend who gave the question:

1. In the town, it shows that the consumption power is not high! Expensive clothes cannot be sold!

2. Children's clothes and women's clothes are sold. What you have to think about is where women and children usually appear? Good targeted publicity.

Next, I'd like to make some suggestions:

1. Shop decoration: In a small town, you don't need too much luxury, but cleanliness is essential. In this era, no matter what a shop does, even if it is not specialized for more than 2 years, it will not be attractive. People like the new and hate the old. Even if it is not specially made, you should change your position in the store!

2. Publicity: The in-store publicity is not in place, which means that children will stop working when they grow up and live in the open space! Unless your goods are good, the price is low and the credibility is extremely high, the old customers will not leave, and the new customers will stay when they come! Old customers are constantly introducing new customers! If not, we can only publicize it. First, you have to decide the location of publicity, such as the entrance to the kindergarten, the entrance to the amusement park, and even cooperate with the staff inside to carry out publicity. Propaganda means, such as: a pack of paper towels, paper towel shells for store promotion, and vouchers ranging from 10 yuan to 50 yuan can also be put in the paper towels! Paper towels are about a few cents a pack, so please ask people to pay tens of dollars a day! Once a month, because there are different festivals every month!

3. Learning: learning clothing collocation, fashion aesthetics and sales speech. Don't ask me why, I'll just tell you it's for the money! Where do you study? I believe that people who can see this answer should not ask! As long as you can learn a little every day, maybe you will become the next big V in a few years!

4. Your own image and temperament. Don't explain this too much!

All right, almost!

Thank you for inviting me! Whether it is an online store or a physical store, the rules for doing business are the same.

The first is dedication. Operators and sales personnel must have professionalism and love their jobs and posts. No one can succeed casually, and behind the winners are sweat. Even when the business of the store is bad for a certain period of time, you should always keep a sunny and confident spirit, so that customers will have confidence in you and believe in the products and services you operate. If you lose confidence, how can you make your customers trust you?

Pay attention to the atmosphere, hygiene, neatness and brightness of your shop. Unique decoration style and orderly product display are very important. Will make customers feel happy and interested, and then stop to observe, learn more about the products and services you sell, and stimulate consumption desire.

Products should have advantages. At present, there are many similar products on the market, and price competition is meaningless. It is necessary to add distinctive products, or add some added value, such as suitable gifts, door-to-door service, and even give customers an extra smile. Wait, these can be used to impress and retain customers and make them rely on you.

To be familiar with your products or services, customers themselves know common sense, but once they ask new questions or higher requirements, if you can't be more familiar with them, how can you guide them to buy the products and services you recommend? Simple business transactions have no prospects.

Another important thing is customer service. Don't buy and sell in one fell swoop, whether it's a deal or an intended customer. Maintaining an existing customer or potential customer is more important than finding ten new customers. You will gradually realize it in the process of store operation.

0 Interested friends, please pay attention to me. Thank you for your support and encouragement! ^0^

There are two ways to improve store performance: external publicity and internal publicity, whether it is a physical store or an online store.

First of all, what is external? The so-called external publicity means that if a store wants to improve its performance, it must improve its popularity through TV media, newspapers, online platforms, government, self-media, public figures, posters and other means, adjust its product structure, do a good job in market research, management and improve after-sales service, which is suitable for online stores and entities.

Internally, the interior and exterior of the physical store must conform to the style of keeping pace with the times, and the decoration facilities, product structure and services in the store are all carried out around the market positioning of the business circle. With market positioning, there will be product positioning, service positioning and operation mode, especially in category management, which will have immediate effects.

When the general price is fixed, don't change it at will, because changing the price will greatly affect the circulation of goods. Customers pay one price when they go to the store today and one price when they go to the store tomorrow, which will reduce their trust in the store and is not conducive to the long-term operation of the store.

The shopping guide must be in place, and the service of the store shopping guide also represents the strength of the store. If you can't even do the service well, your commodity flow and the development of the store will be hindered.

The key factors to improve store performance are people, goods and market.

First of all, the personnel image should be good, the tooling should be clean, the service attitude should be good, and the professional knowledge and skills of employees should be strengthened. The second is to put the goods clean and tidy, which makes people feel very professional. Third, the image of the store, that is, the image of the store should be clean, and the lighting, music, planning and humanization should be in place.

Good copywriting is advertising planning, which is to attract customers through a copywriting, a method and an activity. With more clients, your news will naturally be good, so it is very important to say that a good copy can be worth a thousand troops.

First, the environment caused by bad business.

The environment for doing physical business now is really not that good. First of all, online shopping is becoming more and more popular, especially the penetration of express delivery to towns and villages, and it is also very convenient for people in towns and villages to buy online; There are many kinds of goods on the Internet, and they also have price advantages. Everyone who used to go to the store to buy it went online. How can business be good?

Second, the way to make business better.

If you want to do business better, you can also try these methods.

1, with some high-frequency maternal and child necessities. No matter how convenient online shopping is, in the final analysis, a small part can be delivered on the same day. You can sell some urgently needed and high-frequency maternal and child products in the store, which gives customers another reason to come to the store.

2. Do some shop activities. For example, it is the key to attract customers into the store to take one or two goods as the concept of explosion and sell them at cost price. After coming, you can cooperate with other activities such as full reduction and multi-person group purchase. Give the customer a reason to chop hands.

3. Try community marketing. Although the store is an offline store, you can also try online gameplay. Community marketing is to attract customers to a WeChat group, that is, your store marketing group. You can give red envelopes every day for a better living atmosphere, and you can also stipulate that people who join the group can enjoy discounts every time they pay the bill.

4. Try the online micro-mall and put the goods in the store on the small program mall. If customers want to buy clothes, they can also place an order in a small program on their mobile phones, and then go to the store to pick up the goods or send a courier. You can try this tool, Smart Micro Store, which is very suitable for individual industrial and commercial households to open stores online.

Having said that, it is really not easy to do business. Whether to insist depends on the local market situation. In the long run, offline is better than online. Provide experience offline and be responsible for sales online. I wish your business is getting better and better.

Image source network, invasion and deletion

Shops are divided into black and white play, black play: black search, black car, brush, which is equivalent to low cost, controllable recommendation forum lotus pond moonlight, white play regular through train, keywords, drilling exhibition, scouring customers, high official activities, high investment, and finally may lose recommendation network, a lot of great gods, a little bragging, and the real exposure technology is also the rest of their play. If the store is relatively stable, it is a very good way to improve the performance on the basis.