Supermarket marketing copy

With the rapid development of internet and virtual social interaction, everyone knows some classic copywriting to share happiness and vent sadness. Still struggling to find a good copy? The following is my carefully compiled copy of 202 1 supermarket marketing for reference only. Welcome to reading.

The purpose of supermarket marketing copy 1 activity is to cultivate loyal customers, improve customer loyalty, increase store sales, increase the strength of enterprises and parents, and establish a good corporate image.

Activity theme: Good neighbors, good partners.

Activity time:

Activity arrangement:

A, "We will help you deliver the oil, salt, rice, soy sauce and vinegar tea to your home" (see attachment 1).

B. "The most loyal guest" activity (see Annex 2)

C. "Most Satisfied Gift" activity (see Annex 3)

Attachment 1: We will help you deliver the oil, salt, rice, soy sauce and vinegar tea to your home. This is a long-term activity, focusing on door-to-door services. During the activity, various stores used KT board to make the advertising slogan "We will help you deliver the oil, salt, sauce and vinegar tea to your home", which mainly played a deepening and consolidating role.

Suggestion: establish customer service department in each supermarket store; The customer service center is mainly composed of loss prevention staff. If any customer needs help, he can directly ask the customer service center. (Must be no more than 1 km from our supermarket)

Attachment 2: "Most Satisfied Gift" activity "Most Satisfied Gift" activity is based on customers' accumulated shopping. As long as customers buy a certain amount during the activity, our supermarket will send out a warm family daily necessities.

Requirements: Customers who meet the following criteria can get gifts in this supermarket by filling in their names, contact numbers and home addresses (mailing addresses) on the "Most Loyal Customers" form. After the event, each store must submit the "most loyal customers" form to the operation department.

During the activity (March 22, 20xx-April 20, 20xx), those who have accumulated more than 120 yuan per week will be given a bag of refined iodized salt, those who have accumulated more than two weeks in 280 yuan will be given a bag of Tide washing powder, those who have accumulated more than three weeks in 380 yuan will be given a bottle of soy sauce, and those who have accumulated more than one month in 580 yuan will be given a bottle of Rejoice shampoo. But also the "most loyal customer" of Century Hailian Supermarket.

Through this activity, we can not only get the promotion effect, but also make a thorough investigation of the loyal customers in our supermarket. With this customer survey report, we can communicate with customers for a long time (for example, calling customers to greet holidays during the Spring Festival and festivals or making warm cards to send to customers from time to time), which can stabilize customers' loyalty to supermarkets and cultivate a large number of stable consumers, which can not only improve the visibility of enterprises, but also have a great impact on the development of supermarkets.

Gift redemption date:

The first week: March 29th.

The second week: April 6th.

Week 3: April 65438, 2002

Week 4: See the store poster for details on April 20th.

Attachment 3: The "Most Loyal Customers" campaign trains the most loyal customers. Customers must have high trust in our supermarket and be willing to shop in it. The main purpose of using the "most loyal customer card" is to seize the customer's return rate and cultivate a group of stable consumers. Those who have shopped all over 500 yuan and 5 yuan this month will get a bottle of 200ml Rejoice Shampoo, become the most loyal customer of this supermarket, and get a "Most loyal customer" card. The most loyal customers attend the theme party of "Loyal Customer Association" on April 27th, 20xx. We will listen to your valuable opinions and suggestions in order to provide you with better services. We will draw five gifts from the lucky draw (the prize value is about 100) and get wonderful gifts (all loyal customers participating in the association can get gifts worth about 20 yuan).

Cost budget:

1, "Good Neighbor, Good Partner" activity newsletter 30000X0. 12=3600 yuan.

2.9 stores with 5,000 packages of refined iodized salt: 5,000× 0.83 = 4150 yuan.

3.9 stores plus 500 bottles of soy sauce: 500×4. 1=2050 yuan.

Tide washing powder 1000 bags from 9 stores: 1000×2.3=2300 yuan.

5.9 stores 200 bottles of 200ML soft shampoo: 200× (12.3-5) =1460 yuan Total:13,560 yuan x1/2 = 6,780 yuan (Note: the above gifts are to be sponsored by suppliers.

6. Loyal Customer Award: 500 yuan

7. Gift for loyal customers: 200× 20 = 4,000 yuan.

POP advertising expenses of each store above 8.500 yuan * * *: 1 1280 yuan.

Supermarket marketing copy 2 I. Promotion time

20xx x month x day -20xx year x month x day

* * * Seven days (on the eve of X-X)

Second, the theme of the event

Return the goods at half price to welcome the new year.

III. Contents of activities

(1) Main activities: welcome in the Millennium, return at half price.

1 0, 7 days, one day will be returned at half price: that is, one day will be randomly selected from 7 days, and 50% of the shopping receipt will be returned to all customers who shop on that day, and returned through coupons.

2. The maximum single refund amount of the shopping receipt shall not exceed 5,000 yuan.

3. Notarize on the spot on X, X, and randomly select one of the seven days, or be determined by the mall (you can choose the day with the lowest transaction).

4. From X to X, you can get 50% shopping vouchers on the spot with the shopping receipts drawn by China and Japan.

5. The shopping voucher must be consumed before X, and it will be invalid when it expires.

6. Except for household appliances, telecommunications and other commodities (clearly stated in the mall poster).

Feasibility: return 100% one day out of seven days, which is equivalent to 8.6% discount of the whole audience; 50% return is equivalent to 9.3 fold of the audience. Coupled with the use of coupons for re-consumption, the actual cost is actually very low.

(2) Auxiliary activities

1, men's and women's clothes are on sale.

2, children's shopping malls to send books.

3. Promotional activities of the factory.

(3) Promotion activities

1, newspaper advertisement.

2. Broadcast advertisements.

3. Live banners.

4. Live lanterns.

Cost budget (omitted)

Supermarket marketing copy 3 i. Time limit

20xx x month x day to 20xx month x day, a total of x days.

Second, the goal.

1, grasp the shopping climax, promote Harbin beer products, and assist dealers in clearing inventory.

2. Increase sales and market share.

3, adhere to the customer-centric, adhere to the customer is God's service purpose, ensure product quality, actively promote xx beer, enhance the company's visibility, and establish a brand image.

Third, the theme of the event

Xx beer makes you happy.

Fourth, the target commodity

Xx beer, xxx beer, xx beer, xx beer.

Verb (short for verb) The content of the plan.

1. Grasp the shopping tide of Christmas, New Year's Day and wedding honeymoon, attract consumers' interest, guide the purchase of xx series beer products, and achieve the promotion effect.

2, New Year's big discount: every time I listen to the original price xx 2.7 yuan, the current price 1.98 yuan; Xx330ml original price 4.3 yuan, current price 3.2 yuan; Xx600ml original price 6.8 yuan, current price 5.5 yuan; 600ml original price 4.3 yuan current price 3.5 yuan, bundled sales.

3, happy and lucky to send: the lucky turntable keeps turning, and the gifts are sent again and again.

All customers who buy xx beer above 68 yuan have a lucky draw, and they can get a gift on the X display shelf. 100% wins the prize.

Note: The prizes include Santa Claus toys, water cups, umbrellas and various trinkets printed with Harbin beer.

Six, the object of the plan

Middle-aged man

Seven. The goal of the plan

Daily sales: 50 pieces of XX 330ml, 1.98*24*50=2376 yuan.

Xxx330ml20 pieces, 3.2*24*20= 1536 Yuan.

Xx600ml 10, 5.5* 12* 10=660 yuan.

Xx600ml 15 pieces, 3.5* 12* 15=630 yuan.

Total: 5202 yuan.

Eight. Promotion quota

In the supermarket of xx store

Nine, in-store decoration

1. Post a promotional poster with the theme of "Harbin Beer Makes You Happy" at the entrance of the supermarket, and set up a lottery booth.

2. Set up a promotion booth in the supermarket and set up road signs to guide customers to the specific location of Harbin beer promotion activities.

3. Huge: Each branch is made according to the actual size of the building, with information such as Christmas theme promotion activities and Harbin beer discount.

4. Exhibition board: mainly announce all the contents of this theme promotion activity, convey the activity information and attract customers.

5. Window glass: Design and produce Christmas-themed window advertisements to increase the festive atmosphere of the festival.

Advertisement

1. Product type: posters and leaflets.

2. Notification method: Distribute leaflets in residential areas one week in advance and post activity advertisements in the store.

XI。 commercial plan

The activity preparation schedule is as follows:

1. Design and procurement of advertising materials: The design period of advertising materials is 2 days, and it will be submitted to the project manager for approval. The procurement and production cycle is 3 days, and it shall be submitted to the project manager before X months.

2. The gift making cycle is 5 days, samples need to be submitted to the project manager for approval, and promotional activities need to be submitted before X months.

3. Confirm that the promotion supermarket will put forward the promotion policy to the store in writing, and make an appraisal agreement on stocking, pricing, venue provision, layout of promotional products, number of promotional personnel from the factory, promotion area, etc. , and obtain the approval procedures from the field promotion personnel, which shall be completed by the project manager before X months.

4. Negotiate with the store to ensure that the store has sufficient and complete goods before the promotion date, which will be completed by the business representative xx and the project manager in X-X-X.

5. Reconfirm the promotion cooperation with the store, negotiate with the store that has signed the promotion agreement, and reconfirm the completion of business representative xx and project manager from X to X. ..

6. Promoter recruitment: Recruit X experienced promoters (with local ID cards, health certificates and guarantors) and conduct on-the-job training in accordance with the promoter training guidelines for X months to X months. Recruitment 9: 20-9: 28, training x months x days. The promotion supervisor is responsible.

7. Before the promotion, the goods and products advertised in the store should be stocked and displayed to meet the set requirements. Detailed regulations have been made on inventory, display, pricing and stacking. The promotion site in the promotion plan (it is best to have a scene simulation map). The day before the promotion, all the requirements are in place. X-X，X，X，X，X，X，X，X，X，X，X，X，X，

8. Confirm that the preparatory work has been fully implemented, and all the contents of the promotion have been agreed with the store and confirmed; Complete materials; Promote the supply, display, publicity and price of products in the store to meet the requirements; Promoters are qualified in pre-job training, and work as project managers and sales managers for X months to X months.

9. Arrange the promotion personnel to enter the site to start the promotion: On the first day of promotion, all members of the promotion activity group will be present, the project manager will follow up all day and correct the deviation in time, and the sales manager will review the promotion effect on the same day.

Twelve. Planned effect

1. Customers' purchases increased significantly, thus increasing sales and market share.

2. The popularity of products has been improved.

3. Establish a brand image.

Before making a plan, we can divide the people who come to shop into three categories according to the purpose of shopping:

The first category: ordinary families shop in large quantities to reserve new year's goods.

The peak of consumption is from X to X, and the general consumption amount ranges from 50, 100 or 200. The commodities purchased are mainly rice, oil and salt and special new year's goods. Therefore, we must make great efforts to purchase some relatively affordable livelihood products or special new year's goods for this group of people, so that these products can be used as the main products in the publicity to attract customers to buy. The planning scheme can start with increasing the customer's unit price and operate in the unit of 100, so as to achieve the purpose of increasing sales. Of course, in order to highlight the festive atmosphere of the Spring Festival, activities can be interesting and participatory, so as to leave a deep impression on customers.

The second category: tobacco, alcohol and non-staple food gifts prepared by ordinary families for visiting relatives and friends.

The peak of consumption should be before X, because visiting relatives and friends usually brings at least two kinds of gifts, so we can consider the bundling scheme. However, according to past experience, the bundled goods must be best-selling products and must make customers feel affordable, such as ham sausage+milk+instant noodles+bottled oil =? Money, or milk+barrel oil = Money, etc. , can be set to two sets, three sets, four sets, etc. , either in the form of price concessions or in the form of physical purchase. In order to highlight the highlights of the "set", these items can be labeled with the same label or tied with streamers to increase the festive atmosphere and promote sales.

The third category: individual units buy in bulk.

The peak consumption period begins at the beginning of X. For this group, we only made propaganda slogans a few years ago, without clear preferential measures. This year, we can try to publicize the group purchase discounts of different amounts in detail on the DM sheet, clearly mark the price and stimulate the sales expenses.

Through the above analysis, the different consumption characteristics of target customers are defined. This year's Spring Festival should start with the promotion of new year's goods, lengthen the activity time, diversify the activities, truly highlight the "festival" atmosphere, and realize the desire of ordinary people to shop happily and enjoy the benefits.

I. Theme of the event

Mei Jia Boutique New Year Festival

Second, the activity time

20xx year x month x day (x month x day in lunar calendar) -x month x day (x month x day)

Third, the overall activity advertising language

Happy New Year for Camry in China, and shopping surprises are uninterrupted.

Description: It can be used for publicity before and after buses, entrance to shop lobby, shop atmosphere, various shop couplets, etc.

Four. Activity content

(1) The Spring Festival is coming, and "Fu" will be delivered soon!

Activity time: x month x day.

Shopping brings happiness, good luck and surprises to the family!

Anyone who shops all over 50 yuan will receive a gold-lettered "Fu" worth 5 yuan. (* * Until 2000 pieces are delivered)

(2) Send "carp" in the New Year. There are "fish" every year.

Activity time: x month x day -x month x day.

Good luck in the New Year and "gifts" in the New Year. Every year, there is a "fish", and the weather is favorable, and carp falls from the sky. Shopping all over 200 yuan, send one!

(3) Valentine's Day special planning special edition

Activity time: x month x day -x day.

My dear Valentine's Day, especially to really enjoy it, roses, flowers and chocolates are indispensable!

Buy special goods for Valentine's Day and send roses to 38 yuan.

Those who shop all over 60 yuan will be given free Valentine's Day gifts.

Shopping all over 300 yuan in the clothing area, send a box of chocolates worth 38 yuan+a rose.

(3) Grasp the "blessing" of the new year and give whatever you catch.

Activity time: X month X day -X month X day (from the beginning of X month to the beginning of X month)

When the New Year comes to prosperity, Mei Jia will let you shop for Le Tao Tao and take it home when the shopping is full. Take it when the shopping is over 100 yuan.

Note: This is actually a lucky draw. Different from the past, the setting of prizes can be diversified. You can set a grand prize to create a sensational effect, or you can write the gift directly on the lottery without a grand prize. If the latter scheme is adopted, the prizes left by the planning department and the gifts obtained from the last business can be counted and written on the lottery according to the quantity. If the gifts are insufficient, you can buy some small Chinese knots or pendants to supplement them. Although these things are small and cheap, people tend to pay more attention to the jubilant participation process of "good luck" activities because they are during holidays.

(4) The group purchase price is lower and more polite, and the fortune is sent home!

Activity time: x month x day -x month x day.

If you purchase more than 2000 yuan, you will get xx worth 50 yuan.

Buy over 3000 yuan and send xx worth 99 yuan.

Send the value1xx in 50 yuan if you buy more than 5,000 yuan.

Buy over 10000 yuan to send value 280 yuan gift box.