Planning scheme of neighborhood festival activities

In order to strengthen neighborhood communication, many units will hold neighborhood festivals. Let me share the neighborhood festival activity plan with you and enjoy it.

Neighborhood Festival Activity Plan (1)

In order to thoroughly implement the requirements of neighborhood festival activities of city, new district and community neighborhood committees, further carry forward the traditional virtues of neighborhood friendship, honesty and friendship, unity and mutual assistance, harmonize neighborhood affection, build a stable, peaceful, warm and harmonious new community, strengthen the creation and development of civilization, and promote the construction of a harmonious society. Xin Qiang community plans to hold it according to its own reality? Community neighborhood festival? Series of activities, this work plan is specially formulated.

I. Guiding ideology

Guided by the spirit of Theory of Three Represents and the 18th National Congress, around? Hand in hand, neighbors, * * * to build a happy family? For the theme, to? Harmonious and civilized, neighbors help each other? Taking this as the main line, it provides an important platform for residents to enhance understanding, contact feelings and harmonious neighborhood relations, focusing on the participation of community residents, and highlighting the innovation of self-education, self-help, self-entertainment and self-management. Form a new neighborhood relationship of acquaintance, mutual understanding, mutual assistance, unity, civilization and harmony, narrow the distance between neighborhoods, promote the formation of a new community atmosphere, and make contributions to building a harmonious community.

Second, the purpose of the activity

This time? Community neighborhood festival? A series of activities? Hand in hand, neighborhood, family? As the theme, by organizing community residents to participate in community activities, we can deepen the mutual impression among community residents, promote community residents to establish a new civilized fashion of mutual care, mutual assistance and friendship, deepen neighborhood feelings, and establish a harmonious new community. Then enhance the community's sense of identity and belonging to the community, and enhance the sense of participation of community residents in neighborhood affairs.

Third, the principle of activity.

1, people-oriented, highlighting participation. Keep? Community neighborhood festival? It is an important measure to deepen community construction and build a happy Guangdong and a happy Shenzhen. Take the community as the leader, the neighborhood as the main body, adhere to the people-oriented principle, and make full use of the publicity forms such as holding symposiums and issuing proposals to widely publicize and launch, so as to enhance the community residents' awareness? Community neighborhood festival? Understanding the activities will stimulate the enthusiasm and enthusiasm of residents to actively participate in the activities.

2, close to life, highlighting the activity personality. ? Community neighborhood festival? Activities should proceed from reality, start from ordinary things, and make solid progress and achieve practical results by carrying out activities that are close to life, lively in form and popular with residents. Really enable residents to improve the quality of civilization, enhance neighborhood relations, and create a social atmosphere of unity, friendship and harmony.

3. Grasp the theme and highlight innovation. Development? Community neighborhood festival? Activities mainly focus on neighborhood committees or residents' groups, and guide residents of neighborhood committees to closely surround them? Pass on neighborhood feelings and build a harmonious home together? The theme of the activity is to innovate the form and content of the activity independently according to the wishes and actual conditions of the neighborhood, and form a new good neighborhood relationship of acquaintance, mutual understanding, mutual assistance, unity, civilization and harmony.

4. Enjoy resources and highlight harmony. Mobilize and attract social organizations such as institutions, schools, enterprises and institutions, and property management companies to participate in activities in neighborhood committees, so that they can also participate in activities. Neighbors? Integrate one's identity into the activities, give full play to one's advantages, and give all kinds of support to the activities carried out by neighborhood committees to further enrich them? Community neighborhood festival? Activities, so that units and residents of neighborhood committees can share resources, support each other and live in harmony.

Four. Time and place of activity

1, time: 20 14 February 14 (Lantern Festival)

2. Venue: Xin Qiang Community Park Square

Verb (abbreviation of verb) activity arrangement

1. Publicity and release stage (65438+1October 7-65438+February 4)

First, according to the neighborhood festival activities plan of the city, new district and community neighborhood committees, establish and improve? Community neighborhood festival? Neighborhood committees and community service centers set up activity leading bodies and working networks, and set up corresponding activity leading groups;

The second is to do well? Community neighborhood festival? The preparation of the activity, make full use of the existing resources of the community, solicit the opinions of the community residents extensively, and formulate a detailed implementation plan for the activity;

The third is to do well? Community neighborhood festival? Start and organize planning work, increase publicity and increase the participation rate of residents.

2. Activity implementation stage (February 14 Lantern Festival)

Will it be held in two stages of the Lantern Festival: 15: 00- 17: 30 and 19:00-2 1:00? Community neighborhood festival? In the series of activities, each leading group has its own responsibilities to ensure the smooth progress of the activities. These activities are as follows:

(1) Send Lantern Festival to residents

(2) Yuanxiao series games:

I'm a neighbor.

(2) Lantern Festival is celebrated by riddles.

③ Needle-piercing game

④ Parent-child game series (soul mate, kangaroo jump)

⑤ Children's Game Series (Gyro Race, Happy Fishing, Divine Pitcher)

⑥ Dragon boat rowing

All landowners Jiatangyuan

Today in the same boat * * *

Pet-name ruby caterpillar

Attending to grab the chair.

(3) bonfire party:

① group rabbit dance

② Happy delivery (delivery package)

③ Circle Mongolian dance

④ Love song duet

⑤ Free singing

⑥ ballroom dancing

All landowners drifting wishing boat

3. Activity evaluation and summary stage (February1April-February 30th)

Community neighborhood committees report and publicize through news media? Community neighborhood festival? Special events. Within one week after the end of the activity, evaluate the development of the activity, analyze the shortcomings of the activity and make a summary report.

Requirements of intransitive verbs related to activities

1. This neighborhood festival? A series of activities have been carried out in the community of Xin Qiang, which are guided by Guangming Social Affairs Office, organized and implemented by community neighborhood committees, and cooperated with relevant departments.

2. Formulate specific activity implementation plans so as to carry out activities in an organized and step-by-step manner.

3. Make relevant preparations before the start of the activity, and follow up the implementation of each work to ensure the smooth development of the activity.

Neighborhood Festival Activity Plan (2)

In order to thoroughly implement the requirements of neighborhood festival activities of city, new district and community neighborhood committees, further carry forward the traditional virtues of neighborhood friendship, honesty and friendship, unity and mutual assistance, harmonize neighborhood affection, build a stable, peaceful, warm and harmonious new community, strengthen the creation and development of civilization, and promote the construction of a harmonious society. Xx community plans to hold it according to its own reality? Community neighborhood festival? Series of activities, this work plan is specially formulated.

I. Guiding ideology

Guided by the spirit of Theory of Three Represents and the 18th National Congress, around? Hand in hand, neighbors, * * * to build a happy family? For the theme, to? Harmonious and civilized, neighbors help each other? Taking this as the main line, it provides an important platform for residents to enhance understanding, contact feelings and harmonious neighborhood relations, focusing on the participation of community residents, and highlighting the innovation of self-education, self-help, self-entertainment and self-management. Form a new neighborhood relationship of acquaintance, mutual understanding, mutual assistance, unity, civilization and harmony, narrow the distance between neighborhoods, promote the formation of a new community atmosphere, and make contributions to building a harmonious community.

Second, the purpose of the activity

This time? Community neighborhood festival? A series of activities? Hand in hand, neighborhood, family? As the theme, by organizing community residents to participate in community activities, we can deepen the mutual impression among community residents, promote community residents to establish a new civilized fashion of mutual care, mutual assistance and friendship, deepen neighborhood feelings, and establish a harmonious new community. Then enhance the community's sense of identity and belonging to the community, and enhance the sense of participation of community residents in neighborhood affairs.

Third, the principle of activity.

1, people-oriented, highlighting participation. Keep? Community neighborhood festival? It is an important measure to deepen community construction and build a happy Guangdong and a happy Shenzhen. Take the community as the leader, the neighborhood as the main body, adhere to the people-oriented principle, and make full use of the publicity forms such as holding symposiums and issuing proposals to widely publicize and launch, so as to enhance the community residents' awareness? Community neighborhood festival? Understanding the activities will stimulate the enthusiasm and enthusiasm of residents to actively participate in the activities.

2, close to life, highlighting the activity personality. ? Community neighborhood festival? Activities should proceed from reality, start from ordinary things, and make solid progress and achieve practical results by carrying out activities that are close to life, lively in form and popular with residents. Really enable residents to improve the quality of civilization, enhance neighborhood relations, and create a social atmosphere of unity, friendship and harmony.

3. Grasp the theme and highlight innovation. Development? Community neighborhood festival? Activities mainly focus on neighborhood committees or residents' groups, and guide residents of neighborhood committees to closely surround them? Pass on neighborhood feelings and build a harmonious home together? The theme of the activity is to innovate the form and content of the activity independently according to the wishes and actual conditions of the neighborhood, and form a new good neighborhood relationship of acquaintance, mutual understanding, mutual assistance, unity, civilization and harmony.

4. Enjoy resources and highlight harmony. Mobilize and attract social organizations such as institutions, schools, enterprises and institutions, and property management companies to participate in activities in neighborhood committees, so that they can also participate in activities. Neighbors? Integrate one's identity into the activities, give full play to one's advantages, and give all kinds of support to the activities carried out by neighborhood committees to further enrich them? Community neighborhood festival? Activities, so that units and residents of neighborhood committees can share resources, support each other and live in harmony.

Four. Time and place of activity

1, time: 20xx February 1 1 (Lantern Festival)

2. Location: xx Community Park Square

Verb (abbreviation of verb) activity arrangement

1. Publicity and launch stage (65438+1October 7-February 1 1)

First, according to the neighborhood festival activities plan of the city, new district and community neighborhood committees, establish and improve? Community neighborhood festival? Neighborhood committees and community service centers set up activity leading bodies and working networks, and set up corresponding activity leading groups;

The second is to do well? Community neighborhood festival? The preparation of the activity, make full use of the existing resources of the community, solicit the opinions of the community residents extensively, and formulate a detailed implementation plan for the activity;

The third is to do well? Community neighborhood festival? Start and organize planning work, increase publicity and increase the participation rate of residents.

2. Activity implementation stage (February 1 1 Lantern Festival)

Will it be held in two stages of the Lantern Festival: 15: 00- 17: 30 and 19:00-2 1:00? Community neighborhood festival? In the series of activities, each leading group has its own responsibilities to ensure the smooth progress of the activities. These activities are as follows:

(1) Send Lantern Festival to residents

(2) Yuanxiao series games:

I'm a neighbor.

(2) Lantern Festival is celebrated by riddles.

③ Needle-piercing game

④ Parent-child game series (soul mate, kangaroo jump)

⑤ Children's Game Series (Gyro Race, Happy Fishing, Divine Pitcher)

⑥ Dragon boat rowing

All landowners Jiatangyuan

Today in the same boat * * *

Pet-name ruby caterpillar

Attending to grab the chair.

(3) bonfire party:

① group rabbit dance

② Happy delivery (delivery package)

③ Circle Mongolian dance

④ Love song duet

⑤ Free singing

⑥ ballroom dancing

All landowners drifting wishing boat

3. Activity evaluation and summary stage (February1April-February 30th)

Community neighborhood committees report and publicize through news media? Community neighborhood festival? Special events. Within one week after the end of the activity, evaluate the development of the activity, analyze the shortcomings of the activity and make a summary report.

Requirements of intransitive verbs related to activities

1. This neighborhood festival? A series of activities were carried out in xx community, which was guided by Guangming Social Affairs Office, organized and implemented by community neighborhood committees, and cooperated with relevant departments.

2. Formulate specific activity implementation plans so as to carry out activities in an organized and step-by-step manner.

3. Make relevant preparations before the start of the activity, and follow up the implementation of each work to ensure the smooth development of the activity.

Attachment 1: Rules and implementation methods of activity content

Annex 2: Division of responsibilities for activities

Annex 3: Activity Budget

Neighborhood Festival Activity Plan (3)

First, the meaning of community promotion:

For product marketing, community promotion is a very important form of promotion. Community promotion refers to the promotion of corporate image and product sales in the community. For our company, is it brand communication, product sales and community consumption experience? Trinity killer. A new marketing model.

Second, the promotion purpose:

1. Establish a good brand image display in the community, improve the visibility of the Golden Lounge, cultivate brand loyalty, give back to the brand, and enhance regional sales growth.

2. Combine the community to create momentum, expand the diversification of terminal channels, and make the brand influence bigger.

3. Enhance the trust and emotion between our company and the residents in the surrounding communities, make friends, cultivate long-term customers and maintain customer sentiment.

Third, the activity promotion strategy:

Based on the principle of matching products with market demand, the concept of red wine from high-end luxury goods to mass consumer goods is excessive. Will the matching residents be selected? Good quality and low price? Requirements, select products and strengthen the promotion of activities; Live game lottery interaction, enhance activity participation.

1, red wine products and brand display

2. Tasting and selling.

3, interactive games, lottery activities

Fourth, the theme of the event:

Affectionate, Bailing Jue dry red-Community Neighborhood Festival

Verb (abbreviation of verb) Activity time: 20XX March 22-24, 9: 00 am-65438+07:00 pm.

Warm-up time, one week before the activity, distribute leaflets in the community and unit building the next day, with the cooperation of community workers, register residents to participate in the registration, and get an interactive game after registration. You can refer to the following options:

Content of intransitive verbs in community direct selling activities;

A. On-site tasting (free of charge) is a very simple and effective method, which is better than the oral introduction of the shopping guide. This not only aroused the interest of consumers, but also improved their desire to buy, and also increased their confidence in buying. On-site tasting starts from the characteristics and functions of products, allowing consumers to experience the core selling points of products, and at the same time using on-site tasting to attract more consumers.

B. At the same time, in order to increase the intensity of community direct selling activities, carry out buying and giving activities, and let consumers really feel that on-site purchase can really benefit, the following activities are specially carried out:

Activity 1: buy two and get one free (content: buy two and get one free at the same price); Activity mode 2: giveaway activity. Content: You can get a beautiful stainless steel bottle opener by buying any kind of red wine. )

Seven. Preparation before the event (on-site display and vivid packaging):

A. production of promotional materials.

Banner: As a living promotional advertisement, banner has strong visual impact and can attract consumers' attention.

Ensure that there are two hanging in the community, hanging on the main roads and activity places in the community.

(2) Posters: posted on the publicity column of the community, the entrance of the community, the external wall, the on-site promotion desk or the product display to attract consumers' attention and achieve the purpose of publicity.

③X- display stand: The content mainly includes product and corporate image Logo and promotional activities. ④ Leaflet page: Introduce the product features and enterprise advantages in detail, so that consumers can know more about products and enterprises and stimulate their desire to buy.

⑤ Product stacking and sealing:

⑥ After-sales service contact card: enhance the feelings with consumers, improve the reputation of enterprises, increase the trust of consumers, and facilitate secondary consumption. It can also be used as a cumulative consumption card to set different awards and cultivate consumers' loyalty. Promise free delivery in the city.

B, cell selection:

The first choice (starting with Shi Jia Garden Club)

Five communities with strong spending power carry out activities every Saturday and Sunday. From March 22nd to April 28th, there are 1 community every week, and the daily activity time is 9: 00-17: 00;

C. preheating mode of direct selling activities.

Warm-up time, one week before the activity, distribute leaflets in the community the next day.

And distributed leaflets in the unit building, with the cooperation of community workers, registered residents participated in the registration, and obtained a bottle of XXX dry red provided by the company to warm up the activities.

(1) Two days before entering the community direct selling activity, organize personnel to enter the community to distribute leaflets on a carpet, so that every household can see our leaflets and the activity time, and strengthen the transmission of promotional information; (2) Distribute DM leaflets on the spot to expand the publicity influence;

(3) In the process of on-site sales in residential areas, we can mobilize on-site consumers to participate in tasting, so as to attract other consumers' attention to our products and promotional activities.

D. shopping guide training.

① Train temporary shopping guides in advance, refine selling points from various products in a targeted manner, and be familiar with the characteristics and advantages of our products. So that the shopping guide can be more convincing when introducing products to consumers. Conduct sales skills training for shopping guides. Focus on strengthening the application of FAB (special features, advantages, special benefits) introduction method, and repeat role-playing drills before the activity. During the activity, the shopping guide unified his speech skills and dress code.

(2) Ask the shopping guide to put the products neatly and pile them up at the event site, which will form a strong visual impact, attract consumers' attention and set off the hot sale of products.

(3) Ask the shopping guide to encourage consumers to taste it immediately after seeing it, intercept the target consumers within 20 meters of the direct sales point, actively encourage tasting and introduce the contents of the promotion activities, and improve the transaction rate. (4) Ask the shopping guide to issue leaflets to the consumers who come to watch, and actively guide them to promote sales when consumers show their desire to buy.

⑤ Ask the shopping guide to report the sales situation of the day after the daily activities, and feed back other relevant information to the company, so as to make corresponding adjustments.

Eight. Expense evaluation: the expense accounts for no more than 20% of the sales (omitted).

Nine: Target sales: XX yuan (omitted)

The work should be guided by market demand, and the shopping guide is required to adjust the display of hot-selling goods on the second day of sales, accounting for 70% of the display area. A sales champion award was established. At the same time, inform the salesman and invite the retail shopkeepers within the radius of 100 meter community direct selling activities to watch on the spot.