Tongxiang Puyuan International Children's Clothing City's Air Puyuan International Children's Clothing City

Puyuan is one of the five international market clusters in Zhejiang, and is known as "the first sweater city in China" and "the largest sweater distribution center in China".

Second, Puyuan's superior geography and transportation ensure the prosperity of the market.

Today's Puyuan has a lot to do with traffic and geographical location. Puyuan is located between Shanghai and Hangzhou, 65km from Shanghai 127km from Hangzhou, 8km from Jiaxing 18km from Tongxiang. It is an industrial pearl of the Shanghai-Hangzhou Economic Belt.

It is 8 kilometers away from Shanghai-Hangzhou Expressway, and within 1 hour, it can reach developed cities and markets such as Shanghai, Suzhou, Hangzhou, Ningbo and Yiwu, and the traffic is very convenient.

In terms of international trade, export goods generally go by water, and they can reach Zhapu Port in Jiaxing within half an hour, and Shanghai Port and Beilun Port in Ningbo are further away. Railway: 30 minutes to Jiaxing Railway Freight Center.

Moreover, Puyuan has built a sweater logistics center. By 2008, it has built a logistics line running through more than 65,438+0,200 cities in China, which can transport sweaters to all parts of the world at the fastest speed. Third, industrial advantages and the origin of Puyuan International Children's Wear City

Driven by the long tradition of textile industry, with the deepening of reform and opening up, factories and family workshops that produce sweaters in Puyuan have mushroomed everywhere. During 1988 and 10, Puyuan sweater market was established. After 20 years of development, the annual transaction volume of Puyuan sweaters reached 20 billion in 2007 and 23 billion in 2008. It accounts for 70% of the total transaction volume of sweaters in China, and has been awarded the reputation of "the first city of sweaters in China" by China Business Federation!

In 2009, the total output of children's wear in Puyuan Town exceeded 1 100 million pieces (sets), and the sales income was nearly 5 billion yuan, covering more than 85% of the domestic market in China. The domestic share of sweaters and children's wear is 50%, and the products are exported to 162 countries and regions all over the world. However, in the vast Puyuan sweater market, there is no special wholesale market for sweaters and children's wear. Puyuan government came into being for the need of industrial upgrading, and Puyuan International Children's Wear City was applied.

According to statistics, there are 365,438 children under the age of 06 in China, forming a huge consumption of children's products of nearly 500 billion yuan every year. There are more than 5,000 children's wear production enterprises in Puyuan Town, with about 200,000 employees engaged in production and sales. Puyuan has formed an all-round and systematic industrial chain from children's wear design, production, logistics, auxiliary materials supply and computer embroidery. Huge market space has surfaced, and the blowout era of branded children's wear and children's play market has arrived!

Fourth, the advantages of the project

Puyuan belongs to the "first-class wholesale market" in the whole commodity trading chain; This is the original wholesale place, and the products are wholesale from here to the wholesale markets in various cities, which is the "secondary wholesale market"; Then through the "secondary wholesale market" wholesale to the small city wholesale market or "clothing store", the goods reach consumers.

The whole project covers an area of 24,469 square meters, with a building area of 73,745 square meters and a total investment of 700 million yuan. The main function is the wholesale trading and display of children's wear and children's amusement products, and the auxiliary functions are children's shoes, children's hats, sweaters, plush toys and other products. It integrates product display and trading, international trade, wholesale and retail, fills the gap in children's wear and children's play market by relying on the solid foundation of sweater industry, and uses modern architectural design concepts and commercial operation management means to create a standardized and large-scale product.

The whole project is divided into 6 floors, and the negative 1 floor is a collection of domestic fine sweaters; Building 1 is the Korean Pavilion and the European Pavilion of the international boutique sweater series; The second floor is the Japanese and new york Pavilion of the international boutique sweater series; The third floor is for children to play with the world; The 4th floor is the domestic boutique sweater chain development department; The fifth floor is the factory direct sales center.

The project has three gates, entrance 17; In the centralized parking lot with 307 parking spaces, there are more parking spaces for motor vehicles; 2300 shops, 40 square meters of main shops, 40 years of independent property rights, one-time and mortgage payment; Internal 5A functional configuration, 6 escalators, 6 sightseeing elevators, 3 natural lighting atrium, comfortable shopping environment; Professional operation team management, unified planning, unified management, unified promotion and unified investment management.

Fifth, focus on Puyuan.

Big business circle, big market, big logistics and big platform

Puyuan sweater becomes a bright spot

The World Expo welcomes Tongxiang Theme Day.

10, the international information development website of Shanghai World Expo ushered in Tongxiang Theme Day with the theme of "From Expo to World", which not only brought together relevant leaders and representatives of enterprises and institutions from Shanghai, Zhejiang, Jiaxing and Tongxiang, but also included Mr. Bao, President of China Private Economy Research Association, Chairman of China Textile Society, Director of Fashion Design for Olympic Games and World Expo, Ms. giorgio armani Fashion Chief Designer, and well-known financial comments.

Tongxiang, which is famous for Chrysanthemum morifolium at home and abroad, has attracted worldwide attention because of the Shanghai World Expo, and has also shown many charms to the world because of the Expo. The theme day not only introduced Tongxiang's cultural customs, urban development and economic structure from various angles, but also focused on Tongxiang's eight pillar industries, including silk, clothing, wool textile, leather products and chemical fiber. Scholars and guests attending Tongxiang Theme Day also held a thematic dialogue on "Post-Expo Economy" at the summit forum.

Tongxiang beauty, not only has many brand tourist attractions such as Wuzhen, but also has many characteristic professional markets. On this Tongxiang theme day, the professional market has become the highlight of the party. As an important town in Tongxiang, Puyuan has always been famous for its woolen goods. At present, it is the largest woolen sweater distribution center in China, a famous woolen sweater town in China and the first woolen sweater city in China. In this theme day series, Puyuan used modern architectural design concepts and commercial operation management methods to build a standardized, large-scale, professional and modern one-stop international children's wear city, which also kicked off in the Expo. As a project to upgrade Puyuan's industry and professional market, Puyuan won the opportunity to participate in the Expo and made a series of exhibitions in the International Information Development Network Pavilion of the Shanghai World Expo. The beautiful model also showed the sweater of Puyuan on the spot.

Tongxiang City takes "gathering, upgrading and transformation" as the main line, and through integration, transformation and innovation, guides the specialized markets with better hardware facilities to focus on developing industrial base-based logistics and market-based logistics supported by advantageous industries, closely relies on regional characteristic industrial resources, develops a new industrial system according to market demand, and comprehensively enhances industrial competitiveness.

In this activity, China's largest woolen sweater distribution center, China's famous woolen sweater town and Puyuan Town, China's first woolen sweater city showed their unique charm, and Puyuan International Children's Wear City also set sail with the help of the World Expo. Puyuan International Children's Wear City, with a total construction area of 75,000 square meters, is a one-stop children's theme world integrating product display and trading, international trade, wholesale and retail, with the wholesale trading of sweaters and children's wear products as the main function and children's shoes and hats, sweaters and plush toys as the auxiliary functions.

Qian Jialing, deputy director of the international information development website of Shanghai World Expo, Zhang, member of the Standing Committee of Jiaxing Municipal Committee and deputy mayor, Fei, secretary of Tongxiang Municipal Committee, Gu, director of the Standing Committee of Tongxiang Municipal People's Congress, Qian Songhua, deputy mayor of Tongxiang City, and Pan Jiachun, vice chairman of Tongxiang City, attended the event.

Tongxiang theme day sweater plays the leading role

Puyuan International Children's Clothing City made a wonderful appearance in China International Import Expo(CIIE).

10, the international information development website of Shanghai World Expo ushered in Tongxiang Theme Day with the theme of "From Expo to World", which not only gathered relevant leaders and representatives of enterprises and institutions in Shanghai, Zhejiang, Jiaxing and Tongxiang, but also Mr. Bao, president of China Private Economy Research Association, chairman of China Textile Society, director of fashion design for the Olympic Games and World Expo, and Ms. giorgio armani, the famous financial person.

Tongxiang beauty, not only has many brand tourist attractions such as Wuzhen, but also has many characteristic professional markets. On this Tongxiang theme day, the professional market has become the highlight of the party. As an important town in Tongxiang, Puyuan has always been famous for its woolen goods. At present, it is the largest woolen sweater distribution center in China, a famous woolen sweater town in China and the first woolen sweater city in China. In this theme day series, Puyuan used modern architectural design concepts and commercial operation management methods to build a standardized, large-scale, professional and modern one-stop international children's wear city, which also kicked off in the Expo. As a project to upgrade Puyuan's industry and professional market, Puyuan won the opportunity to participate in the Expo and made a series of exhibitions in the International Information Development Network Pavilion of the Shanghai World Expo. The beautiful model also showed the sweater of Puyuan on the spot.

Tongxiang City takes "gathering, upgrading and transformation" as the main line, and through integration, transformation and innovation, guides the specialized markets with better hardware facilities to focus on developing industrial base-based logistics and market-based logistics supported by advantageous industries, closely relies on regional characteristic industrial resources, develops a new industrial system according to market demand, and comprehensively enhances industrial competitiveness.

At the event, Puyuan International Children's Wear City won unanimous recognition and expectation from experts and scholars for its differentiated operation strategy, occupied the unique location advantage of Puyuan Town in Tongxiang City, gained strong support from Tongxiang City, mature market atmosphere and advanced operation concept, and also enabled the project to have a broad development space, promote industrial upgrading, stimulate regional characteristic economic development, and strive to build a number of characteristic brands. Puyuan International Children's Clothing City has become the strongest support for Tongxiang Theme Day.

Tongxiang Puyuan, which has the title of "the first city of woolen sweaters in China", accounts for nearly two-thirds of the country's woolen sweaters every year, of which children's sweaters account for half of the total, and their products are exported overseas. Tongxiang Municipal Government has provided a powerful platform for Puyuan International Children's Wear City by accelerating industrial transformation, and a huge market prospect has been presented to the world. The era of brand children's wear will be led by Puyuan again.

According to the main person in charge of Puyuan International Children's Wear City, Puyuan International Children's Wear City has a total construction area of 75,000 square meters, and the surrounding business atmosphere is rich, corresponding to heavyweight commercial markets such as World Trade Center, International Sweater Brand Trading Center, Sweater Trading Zone, International Trade Center and Central Trade Center. Among them, the six exhibition areas of Europe, Korea, Japan, trade, wholesale and retail, and international business are well organized, forming a one-stop children's theme world, such as children's toy hall, children's food hall and children's jewelry hall, with the wholesale trade and display of sweaters and children's wear products as the main function and children's shoes and hats, sweaters and plush toys as the auxiliary functions.

Puyuan International Children's Wear City uses modern architectural design concepts and commercial operation management methods to build a standardized, large-scale, professional and modern international children's wear city —— adopting a fully open three-dimensional transportation system, adopting a traffic mode of passenger and cargo diversion and people and vehicles diversion, and centralizing parking lots to fundamentally solve the parking problem. Developed vertical transportation, 36 escalators and 6 sightseeing elevators improve the neatness of the shops in the venue, and complement each other with the traffic connection around the ring road. Planning the leisure environment space with ecological and humanistic implications, integrating it with shopping centers, leisure squares, natural landscapes, culture and art, etc., and creating a situational modern commercial atmosphere in the sweater children's clothing city. In Puyuan International Children's Wear City, which kicked off the World Expo, thousands of international brands are operating in clusters, which will surely become a model of Puyuan sweater market and another characteristic professional market.

Qian Jialing, deputy director of the international information development website of Shanghai World Expo, Zhang, member of the Standing Committee of Jiaxing Municipal Committee and deputy mayor, Fei, secretary of Tongxiang Municipal Committee, Gu, director of the Standing Committee of Tongxiang Municipal People's Congress, Qian Songhua, deputy mayor of Tongxiang City, and Pan Jiachun, vice chairman of Tongxiang City, attended the event.