Guide sign of property service center

The contents of image packaging include:

The core part of the project visual identification system

1 name

. project name

. Road name

. Building name

. Group name

2. Symbols

3, standard color

4. Standard fonts

2. Extension and application part

1, Vision of Site Environmental Packaging

Building subject

Field fence

Main road network and tourist routes

. Environmental greening

2. Packaging design of marketing center

Indoor and outdoor exhibition design of marketing center

. Marketing center function partition prompt

Cross eyebrow design at the entrance of marketing center

Image wall design of marketing center

Desktop design

Design panels

Marketing center guide board

Clothing design skills of salespeople

Sales product series design

Demonstration unit guide plate

Demonstration unit example room instruction board

3. Packaging design of company and property management system

Design of Office Function-oriented System

Design of property management oriented system

The marketing part mainly includes:

The marketing and promotion planning of real estate projects is an advanced decision for real estate enterprises to plan their future marketing and promotion activities as a whole and systematically. It is the highlight of the whole planning and marketing of real estate, a high combination of marketing planning level and sales skills, and requires a high degree of professional operation.

Dynamic analysis of regional market

1. The overall supply and demand situation of the real estate market where the project is located.

2. Investigation on competitive real estate around the project

. Project summary

market positioning

. selling price

Sales policies and measures

Advertising promotion skills

Major media applications and input frequencies

Public relations promotion activities

Other special selling points and means

3. Conclusion

Second, the main selling points of the project and the advantages and disadvantages of the property analysis and countermeasures

1, the main selling points of the project are gathered together.

2, the project advantages and disadvantages analysis and countermeasures

Positioning analysis of three target customer groups

1, the total population and land distribution of the project site.

2. The economic development of the project site and the employment situation of the population in the project site.

3. Analysis of family status in the project area

Family member structure

Family income status

. Housing requirements and living habits

4. Positioning of project customer base

Target market: the definition of regional scope of target market.

Summary and research of market survey data

Description of target market characteristics

Target customers: target customer segmentation

Target customer feature description

Target customer information

4. Price Positioning and Strategy

1, unilateral project cost

2. Project profit target

3. You can compare the market prices of projects.

4. Price strategy

. pricing method

average price

Payment method and timetable

favorable terms

Floor and azimuth price difference

Comprehensive pricing formula

5. Price staging strategy

Internal subscription price

Market entry price

Price rising cycle

Proportion of price increase

Technical adjustment of price

Market reflection and price change control

Project price and sales ratio table

5. Time planning for entering the market

1, macroeconomic operation analysis

2. A brief analysis of the relevant laws, regulations and market conditions of the real estate where the project is located.

3. Determination and arrangement of market access opportunities

Six advertising strategies

1. Overall advertising strategy and advertising stage division

Overall advertising strategy

Staged division of advertising

2. Advertising theme

3, advertising creative performance

Step 4 advertise