The relationship between self-management and distribution in department stores: should self-management be counted as distribution? Joint operation and consignment should be counted as distribution.

Self-management: refers to the shops opened and operated by brands themselves, or the shops opened by department stores in shopping malls or their own properties after obtaining the local management right of a certain brand.

Dealer: It used to refer to a franchised dealer, but now it can be understood as a franchisee or an agent.

Joint venture: Joint venture mode refers to a mode in which the brand and the department store retail mall jointly operate, and both parties settle accounts through the actual sales share every month. For example, if a brand counter sells a piece of clothing with a unit price of 1000 yuan, the department store will deduct 25% of the share as agreed, and the remaining 75% will be returned to the brand merchant.

Consignment: This is a model that has penetrated into the retail industry from other industries in recent years. Suppliers provide goods to retail terminals free of charge, settle accounts according to the agreed period (such as monthly settlement), and recover as much as they sell. In this mode, the risk of suppliers will be greater if the qualifications and strength of cooperative retailers are not carefully evaluated.