What is the level of Evergrande?

China Evergrande Group is a listed company.

The abbreviation of Evergrande Real Estate Group Co., Ltd. is a subsidiary holding company of China Evergrande Group, which is the real estate business platform of the Group, and its headquarters is located in Guangzhou, China. China Evergrande Group is an enterprise group integrating people's livelihood housing, cultural tourism, fast-moving consumer goods, agriculture, dairy industry, animal husbandry and sports industry. The company has 80,000 employees. In 20 15, the annual sales reached 2013.4 billion, and the total assets reached 757.04 billion, ranking 496th among Fortune Global 500 enterprises.

As for the shareholding structure of Evergrande, Xu Jiayin absolutely holds the shares of China Evergrande (registered place: Cayman Islands), a Hong Kong listed company, through BVI (British Virgin Islands) company Xinxin Co., Ltd., while China Evergrande holds 65,438+000% shares of Guangzhou Chaofeng Real Estate, Chaofeng Real Estate holds 65,438+000% shares of Guangzhou Khyron Real Estate and Khyron Real Estate holds 65,438+000% shares.

20 16 10 10 on 3 October, China Evergrande announced on the Hong Kong Stock Exchange that it had entered into an agreement with Shenfang to purchase 0/00% equity of Evergrande Real Estate/kloc-0 held by Guangzhou Khyron Real Estate Co., Ltd., a domestic subsidiary of China Evergrande, by issuing A shares or cash. In this transaction, China Evergrande did not shy away from completing the A-share listing of Evergrande Real Estate through backdoor. First, inject 65,438+000% equity of Evergrande Real Estate into listed companies. Secondly, Guangzhou Khyron Real Estate will replace Shenzhen Investment Control as the new controlling shareholder of Shenfang. At the same time, the registered place of Evergrande Real Estate Group Co., Ltd. was moved to Shenzhen, and the company's headquarters is still located in Guangzhou.

Extended data

Brand advantage

Evergrande implements the quality strategy and strictly implements the quality standards of the whole process. Carry out a collectivized and closed management system internally and strictly control the quality of products; Large-scale integration of various superior resources, from planning and design, main construction, garden construction, decoration, to materials and equipment, has established cooperation alliances with more than 300 leading enterprises in related industries at home and abroad. Evergrande products represent the benchmark of China real estate; Evergrande's product brand has become the leading brand in China's real estate industry.

As a leading product brand in China, Evergrande is well received by home buyers in major cities all over the country, and home buyers agree with Evergrande brand and its added value. Therefore, Evergrande's products can continue to sell well on a large scale, and its sales performance leads the whole country in the case of a very depressed real estate market.

Structural advantage

Evergrande's product type combination is very scientific and reasonable. For all projects, the planning and design institute, the marketing team and the regional companies conduct independent market research within Evergrande. And through cooperation with the most professional real estate research institutions in China, Evergrande's product positioning is accurate, the product structure is scientific and reasonable, and it can be accepted by the market to the greatest extent.

Evergrande's product positioning is aimed at the rigid demand of first-time home buyers and ordinary people's self-occupation, and the product structure is reasonable: 70% is a mid-range to high-end product, 15% is a tourism and holiday product, and 15% is a high-end product. The proportion of property types that meet the needs of ordinary people and meet the market needs of different regions and levels.

cost advantage

Evergrande has a systematic project development cost control system. Starting from land purchase, product design, bidding and procurement, we will strive to reduce costs and enhance competitive advantage.

Evergrande successfully controlled the land cost. With the advanced strategic decision of land reserve, Evergrande has entered cities and regions with low land cost and great appreciation potential. Evergrande Planning and Design Institute has strictly and effectively controlled the project cost through standardized design and optimized design. Evergrande strictly implements centralized bidding. Used in all kinds of large-scale projects, such as main body, decoration, gardens, etc. Projects all over the country are invited by the group. Due to the scale advantage of Evergrande's national project construction, it is ensured that the leading bidding enterprises can provide the best service at the most reasonable price and realize the scale benefit of Evergrande's centralized bidding.

Through centralized procurement, Evergrande greatly reduced the price of materials and equipment on the premise of ensuring quality. At the same time, relying on the national unified procurement and distribution system, materials and equipment are delivered directly to the construction site, which effectively reduces the circulation cost, transportation cost and storage cost in the procurement process.

References:

Baidu encyclopedia-Evergrande real estate group co., ltd