In-depth experience summary of department stores

1, business indicator

(1) The annual sales amount is 300 million yuan, and the rental income is 45.68438+0.438+0.0000 yuan. An increase of 20% over last year.

② 0/8 brands were introduced throughout the year, including 0 imported brands, 3 a+ brands, 5 A brands, 2 A brands and 3 B brands. Brand optimization rate is 20%.

2. Planning and marketing activities:

Cooperate with the promotion activities of shopping malls to hold three large-scale exhibitions, namely, the theme exhibition of "marine culture" on May 1 ST Labor Day; Children's Day "Smooth sailing" theme tour; The theme tour of "Red Culture" on August 1st Army Day.

Second, clear the positioning of shopping malls and carry out characteristic marketing.

Lock in the target customer base, always run through the whole process with culture, and skillfully implant brand marketing. Through cultural integration, the promotion atmosphere of "leading donkeys" in shopping malls will be created into a relaxed and pleasant leisure experience environment, and the target customers will be served with a public welfare attitude. Create a non-profit cultural interactive experience platform, stretch the brand image and strengthen the positive energy of the brand.

Third, the business order is stable and business confidence is enhanced.

In order to solve the problems that the shopping mall is far away from the urban business district, the traffic is inconvenient, and the product lines of merchants are not right, this year, the shopping mall introduced the 4T business model, further expanded the integration interface, and integrated many elements such as conferences, exhibitions, business tourism, culture, education, art media and so on. To form cross-border integration of business entities and resources. Transform the commercial complex with interests as its axis into a commercial complex with services as its axis; Turn the original environmental beautification construction into a "big business culture platform" construction, and form an experiential marketing model with the theme cultural leisure experience as the core. Stimulate popularity, change the status quo and promote consumption.

Fourth, optimize the brand.

Do a good job in brand reserve, with at least 5 high-quality brands of all kinds, paying special attention to the business awareness and ability of dealers. Annual brand adjustment area 10000 square meters.

Five, focus on strengthening administrative management

Continue to recruit, do a good job in talent reserve, reserve and export a set of mall management team throughout the year, with six directors focusing on business system and property safety, improve and strengthen the performance appraisal of various departments and posts, implement monthly performance appraisal system, reasonably arrange post setting, gradually eliminate mediocre employees, retain core employees, improve the overall quality of the team, improve work efficiency, form a team of lecturers, organize study and training 16 hours every month, and carry out reading sharing every month. Attach importance to the work of the party workers' league. Improve employees' enthusiasm, improve logistics welfare and enhance enterprise cohesion.

Sixth, open source and reduce expenditure.

In this year's theme tour, within the scope of funds provided by the Group, the capital investment tends to be mainly leasing, so as to complete the overall exhibition of this year's theme activities, cancel the customization of shopping malls and the production of commercial DP points, and all adopt the leasing mode, saving more than 50% of Meichen expenses.

According to the cost of custom-made furniture in Chen Zhan in previous years, it seems that through leasing, not only the time consumption required for custom-made furniture is saved, but also the installation and disassembly costs of furniture are saved.

In addition, we can provide more "change" benefits for Meichen in the shopping mall by renting exhibition tools, and only need to customize the cost of exhibition tools several times.

Seven, improve customer satisfaction.

Make the customer return visit rate 100%, establish an effective three-work management model, and control the customer complaint rate within 0.5%. Initial establishment

Customer information management system, manufacturer information quick query system.

Eight. property safety

Ensure that there are no major safety accidents throughout the year, carry out electromechanical and fire safety inspections 12 times, and focus on fire prevention areas for 48 times. High-voltage power distribution was overhauled twice, air-conditioning electromechanical equipment was overhauled and maintained twice, five routine inspections, such as inflammable and explosive articles, were carried out 50 times, and night duty was checked 24 times, so as to refine the safety work clearance process after the mall was closed.

Nine, basic management and site management

Hold the "two sessions" every week, write the minutes of the report meeting in time, hold a staff meeting every quarter, strengthen the service consciousness of all departments in the mall, and formulate the corresponding supervision and assessment mechanism, so as to truly make the front-line departments serve customers and merchants and the logistics department serve the front line. On-site management takes comprehensive inspection and 5s management system as the key link, requiring all departments to formulate detailed inspection contents and rectification measures, strengthen mutual inspection and evaluation of floors, and formulate scientific reward and punishment schemes.