How "special" should a characteristic town be?

June 15 (Yi Lee) In recent years, under the guidance of policies, the development and construction of characteristic towns have swept the country. The mass-produced towns are far from the "characteristics" and the homogenization phenomenon is serious.

Now there are only a handful of successful characteristic town projects in China. The key problem lies in the lack of "creativity", which is mostly located in traditional manufacturing and leisure cultural tourism.

Under the background of consumption upgrading, how to meet the spiritual needs of tourists in tourism activities? How to link more tourism resources and inject industrial support into characteristic towns under the pattern of deepening global tourism?

Taking stock of the characteristic towns under construction in China, it is not difficult to find that relying on the advantages of resources to drive and form characteristic industries, "resources" are the foundation of characteristic towns.

Zhucheng, Shandong: the hometown of dinosaurs

Dinosaur fossils are unique paleontological resources in Zhucheng, Shandong Province. In order to better protect, display and develop dinosaur fossil resources and further launch the brand of "China Dragon City", the development of dinosaur towns planned by Zhucheng this year officially kicked off.

In order to speed up the development and construction of dinosaur town, Zhucheng established a new project headquarters headed by the mayor, improved the project planning of dinosaur town, adhered to government-led and market operation, and accelerated the construction of fossil group exhibition halls and supporting facilities.

At present, the dinosaur town is widening and renovating Longchang Road and Dinosaur River Road in the tourist area, planning and constructing facilities such as Wolong Lake Reservoir, and promoting the development of Cretaceous dinosaur geopark and Dayuan Garden through PPP mode.

Shanxiahu Town, Zhuji, Zhejiang: Pearl Town

Pearl is known as the most beautiful organic gem. Shanxiahu Town, Zhuji City is a world-famous "Pearl Kingdom" and the largest production, processing and sales center of freshwater pearls in the world. At present, the freshwater pearl culture area in Shanxiahu Town is 200,000 mu, with more than 3,000 farmers. The annual output of pearls accounts for 73% of the world's total output and 80% of the national total output.

The development of Zhuji pearl industry has gone through more than half a century, but how to enhance the connotation of pearl and seek a breakthrough in the transformation of pearl industry is the most important thing in the development of Shanxiahu Town. On 20 16, Zhuji started the construction of an international pearl town, and plans to invest 3 billion yuan in three years to turn Fox Xia into a characteristic town with pearl industry as the core and integrating "pearl industry+characteristic tourism+internet plus cultural creativity+financial capital".

It is reported that Shanxiahu Town has accelerated seven key projects this year, including Miguoguo Town Project, Jewelry City Phase II Project, Mi Hu Red Tourism Project, Angel Tears Pearl Cultural Experience Museum and other special projects.

In the Angel Tears Pearl Culture Experience Hall, visitors can raise a pearl mussel by themselves, and then harvest pearls in the next year. Professional designers will personalize pearls. This personalized experiential service has brought nearly 10 million yuan of income to the enterprise in the past year.

In addition, through the combination of cooperation with universities and independent research and development, enterprises have made great efforts in pearl quality and derivative development. Qingchunbao Pearl Technology Co., Ltd. fully develops the medicinal value of pearls, actively uses the brand effect and opens up new areas of pearl skin care. Pearl powder, facial mask, facial cleanser and other skin care products are continuously sent from Yamashita Lake to all parts of the country.

Xixi Town, Yongkang, Zhejiang Province: a small town of natural film and television culture

Xixi Town, Yongkang City, Jinhua is located at the junction of Yongkang, Dongyang, Pan 'an and Jinyun, and is known as "Yongkang Tibetan". Xixi Town adheres to the development concept of "clear water and green mountains are priceless assets", and is committed to building a film and television culture town with the development idea of "ecological town, film and television card position, cultural upgrading and tourism breakthrough" by virtue of ecological geographical advantages.

Xixi Town is only 15 minutes' drive from Hengdian, a famous film and television base. Relying on the advantages of natural environment, Xixi Town complements Hengdian Film and Television City, and features natural landscapes such as ancient camphor trees, peaks, canyons and rivers to build a natural film and television base. Up to now, Xixi Town has invested more than 654.38 billion yuan to build 18 film and television shooting spots, forming a film and television shooting base with Sikou Village as the center and radiating more than 10 villages.

In the past three years, * * * has attracted more than 300 cast members such as Lonely Empty Court, Legend of Mi Yue, China and Old Nine Gates to take photos, attracting more than 65.438+00000 tourists, more than 9000 employees in the film and television tourism industry, and boosting consumption by nearly 300 million yuan. In 20 15, it was named "Top Ten Famous Tourist Towns in Zhejiang", and in 20 16, it successfully established the national 3A scenic spot. The per capita disposable income of rural residents in the town increased from 4,600 yuan in 2065,438+04 to 1. 1.5 million yuan in 2065,438+06, realizing the gorgeous turn of ecological resources to a beautiful economy.

Shipai Town, Huaining, Anhui Province: Hometown of Traditional Chinese Opera

Huangmei Opera, one of the five local operas in China, also came into being. Because of this, since 2008, Huaining County has been named as the "Hometown of China Folk Culture and Art (Huangmei Opera)" by the Ministry of Culture for three times, laying the foundation for building Shipai Town into a "small town with opera characteristics".

With the planning of "One Belt, Two Rings, Three Hearts, Four Districts and Multi-Corridor" as the core, the local area will be built into a town with opera characteristics, which is composed of natural landscape, historical and cultural landscape, commercial service center, opera experience center and homestay cultural area.

In addition, with the development of Huangmei Opera, costume industry, such as making costume helmets and hats, has flourished in Shipai. Helmet and hat is not only a kind of costume, but also a rare folk handicraft art. Since the Qing Dynasty, it has become the most important local industry, with hundreds of employees. With the prosperity and development of Huangmei Opera in Huaining, the helmet production of Shipai Opera has also grown up.

Shaping personality in planning, highlighting characteristics in industry and enhancing temperament in context, Huaining County adheres to the road of cultural inheritance and innovation, and regards history and culture as the endogenous driving force of urban construction, which not only displays culture in cities and towns, but also enhances the quality and taste of cities and towns with the help of culture.