How Taobao sellers make promotion plans?

"My Promotion Plan" is a diversified promotion plan function specially developed according to the promotion needs of users in Taobao training. Through "My Promotion Plan", you can realize the targeted management of all promotion treasures, and make your promotion more effective and accurate. In this function, you can currently create four promotion plans. In each plan, you can independently set the daily quota, delivery area, delivery time and delivery platform, and select the corresponding baby to set keywords and bids.

2. What are the benefits of using my promotion plan?

Using my promotion plan has the following advantages:

(1) All promoted treasures are no longer restricted by unified settings. Different daily quota, different launch area, time, platform, different treasures and N combinations of promotion schemes make you more flexible in making promotion schemes!

(2) According to the needs of different buyers and the characteristics of the baby, different promotion schemes can be set up to show different types of baby to the most suitable buyer, so as to achieve more refined promotion!

(3) Can win a better promotion effect within a limited budget!

3. How to create a promotion plan?

I suggest you subdivide one or more promotion goals after analyzing the target customers and store treasures, and establish corresponding promotion plans for different promotion goals. In my promotion plan function, click "New Promotion Plan", write down the plan name, and click "Save and Continue" to create a new promotion plan. Then, you can enter this promotion plan, set its daily maximum, launch area, launch time and launch platform, and choose the right baby to promote.

4. How to modify the promotion plan?

In the My Promotion Plan interface, you can modify the title of each promotion plan. After entering a promotion plan, you can reset its daily maximum quota, launch area, launch time and launch platform, and adjust the promotion treasures in the plan, such as adding promotion treasures, deleting promotion treasures and editing promotion treasures.

In several promotion plans, different babies have chosen the same keyword. Can these treasures appear at the same time when searching for this keyword?

When searching for keywords, an account will only display one treasure.

Under the same launch time, region and platform settings, the system will select the most suitable baby for display according to the correlation between the baby and the buyer's search will, keyword bidding and other comprehensive factors. In the case of different settings, show it to the baby according to the actual settings. For example, promotion plan A sets the area to the north and plan B sets the area to the south, so when users in the north search for this keyword, the baby in plan A will appear in the through train promotion position; When southern users search, the treasures in Plan B will be displayed.

6. Can a baby be put into several different promotion plans at the same time?

A baby can appear in multiple promotion plans at the same time. You can independently set the promotion title, keywords and bidding of Baby in each promotion scheme according to different promotion objectives. Realize more flexible promotion scheme making and more accurate promotion information delivery!