How to do the community group purchase operation?

Operation process of community group purchase

First of all, the community group buying platform will announce the group buying theme activities about 3-4 times a week, such as holding a group meeting on Monday, picking up the goods on Wednesday, and holding a group meeting on Wednesday night, usually the next day or the next day. After summarizing the order information, the products of the service platform are uniformly distributed to the head of the team, and then the head of the team informs the residents in the community to pick up the goods.

The products of community group buying platform are mainly fresh food, vegetables and fruits, and some rice, flour, grain, oil, meat and poultry are all daily necessities with high frequency and rigid demand, and the repurchase rate of families is also high, which is very helpful to improve sales.

Secondly, the brigade commander is generally the staff of the property company or the owner of a nearby convenience store. Usually, he has more interactions with his next-door neighbors, and they all have a certain sense of trust, so everyone also has trust in group buying.

Most importantly, the price of products on the group buying platform is more suitable, which is more cost-effective than the nearby supermarkets and fruit supermarkets, so it is very easy to attract residents to buy.

Moreover, the goods are generally selected in the express sorting center, and the quality is also guaranteed, which saves the time of shopping in the supermarket and gives customers a lot of convenience.

How does community group buying increase profits?

1. Good quality and low price, but not intentionally cheap.

If you want to sell your products to users and let customers agree with your products, you must improve the advantages of your products and pay attention to the quality of your products, such as high cost performance and quality clearance, so as to gain the trust of users.

If you want to get the development trend of community group buying, you must give customers products with good quality and low price, but you don't have to get users at low prices, which is always a big loss.

2. Do a good job in commodity display design and display.

Most community group buying service platforms display goods according to mobile phones, so how to make users feel the detailed information of goods more vividly on mobile phones has become something that community group buying operators must work hard to do.

Good product display, or highlighting the advantages of products, is more likely to attract users.

3. Do a good job in head management

As the core figure of community group buying, the head of the group is likely to be cornered or even start his own business if the management method is not good. Therefore, the service platform must master the group resources, sign detailed articles on the joining agents, and do a good job in the management of the head of the team.

4. Create a personal IP

After creating a personal logo, everyone will have private domain name traffic, which means that they can occupy more user resources faster.

At present, the development trend of community group buying is just two years. Whoever seizes the initiative will seize more users, gain scale, and gain a lot of sales market opportunities in the future.