Red Star Macalline Home Furnishing Group Co., Ltd.

Red Star Group has been enthusiastic about social welfare undertakings and glorious undertakings for many years, actively giving back to the society, and specially set up the Red Star Glory Fund to help the poor elderly and the disabled. 1999, Red Star invested 1 10,000 yuan to set up the Red Star Group Glorious Poverty Alleviation Fund, which is the first million glorious poverty alleviation fund in Changzhou, and this move was rated as one of the top ten good things of Changzhou's annual spiritual civilization. In 2003, Red Star actively responded to the call of Jiangsu Glory Promotion Association and donated Jiangsu Glory Century Forest in the coastal areas of northern Jiangsu, taking the lead in donating 6,543,800 yuan to build Jiangsu Glory Century Forest? Red Star Macalline Garden planted 5,000 mu of Italian poplar forest free of charge in Sheyang coastal area of northern Jiangsu. In 2005, Che Jianxin, the chairman of Red Star Group, was awarded the contribution award for land greening for his outstanding contribution to the glorious cause and land greening.

From 2004 to 2005, Red Star Group donated RMB 1 10,000 to the people of Lhasa three times to build the office building of Lhasa Federation of Industry and Commerce and support the economic development of Lhasa. In 2005, Red Star Group donated 2 million yuan to build a children's welfare home, which was listed as a practical project in Shanghai in 2004. At the end of 2005, Red Star Group donated100,000 yuan to Changzhou Charity Foundation to set up a fund to help orphans, and donated100,000 yuan to Jiangsu Charity Foundation ... Since the establishment of the enterprise, Red Star has donated more than190,000 yuan to public welfare undertakings such as flood relief, glorious cause and hope project. As the first brand in the household circulation industry, "Love Home Day" is a massive modern love home movement, which is bound to free people from the busy work pressure and re-examine the significance of family bearing.

For 27 years, Red Star Macalline has been focusing on home, leading all the way, adhering to the brand concept of "home-oriented". As Che Jianxin, the chairman of Red Star Macalline, said: "I have studied the word' home' for 26 years and understood a truth: home is the scenery, home is the feelings, and home is the foundation." This is also the original intention of Red Star Macalline to advocate Love Home Day.

20 12, Red Star Macalline Love Home Day has entered its third year. "Love Home Day" is becoming a festival for China people to reflect on their traditional family values. Every year on February 3rd, 65438, while more and more people turn "love home" from slogan into practical action, a big social discussion about family concept is also launched.