The distribution of advertising companies in China is as follows.

Uneven geographical distribution and high industrial concentration.

1. Uneven geographical distribution: The distribution of advertising companies in China presents obvious geographical characteristics. In the eastern coastal developed areas, such as Beijing, Shanghai, Guangzhou, Shenzhen and other places, there are many advertising companies, and the market competition is fierce; In the central and western regions, especially in rural areas, the number of advertising companies is relatively small and the degree of market competition is low.

2. Higher industry concentration: China advertising companies have higher industry concentration, mainly concentrated in traditional media fields, such as television, newspapers and magazines. With the popularity of the Internet and the rise of new media, advertising companies in emerging fields such as digital marketing and social media marketing are gradually increasing, but the whole is still in its infancy.