Why did the Li Ka-shing family speed up the sale of mainland properties?

In order to avoid the risks and costs caused by long-term holding of real estate, the Li Ka-shing family sought higher return on investment and accelerated the sale of real estate in the mainland.

The Li Ka-shing family's consistent strategy for real estate development in the mainland is fast-forward and fast-out, that is, to buy land quickly when the market is hot, develop real estate, and then sell it quickly when the market is depressed to recover funds. The reason for doing this is to avoid the risks and costs brought by holding real estate for a long time and seek a higher return on investment.

This fast-forward and fast-out strategy in mainland real estate development is not a short-sighted or evasive behavior, but a flexible and rational choice. According to the market situation and their own goals, they constantly adjust their investment portfolios and strategies in order to achieve the best results. They did not completely give up the mainland real estate market, but maintained a certain degree of concern and participation.

Li Ka-shing family's real estate industry

After five years of operation, "Yangtze River" has gradually become one of the best large-scale plastic flower factories in the world. Li Ka-shing was nicknamed "the king of plastic flowers" by the insiders. The owner of the factory rented by Li Ka-shing also took the opportunity to raise the rent substantially, which in turn encouraged Li Ka-shing's determination to build its own property.

1958 won the land construction of King's Road in North Point 12-storey industrial building, leaving several floors for personal use and the rest units for rent. After the completion of this building, the real estate price in Hong Kong rose sharply. Li Ka-shing found that real estate was promising, so he began to allocate funds to the real estate market. In the mid-1960s, Hong Kong's real estate experienced crazy speculation and plunge.

Li Ka-shing has a discerning eye and thinks that the land price will rise again one day. He decided to implement the strategy of "people abandon me", bought a lot of land and old buildings at low prices, and built factories in Kwun Tong, Chai Wan and Huangzhukeng, all of which were rented out.