Business plan of domestic service company

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Model essay on business plan of domestic service company

The source of creativity

In the social life of modern cities, especially in the social strata with strong cultural and historical atmosphere, China's food culture deeply moved and continued people's constant pursuit of cooking as a cultural lifestyle. In society, people at home generally like to cook their own delicious meals. Many people cook again, not only to cook their favorite flavor, but also to cook for themselves. More people experience the joy of life in the process of cooking 1, and enjoy life in cooking. Cooking is a way of life. But many people in society like to cook by themselves, but they don't like the preparation before cooking and the cleaning activities after cooking. Then our domestic service is to provide these target customers with preparation before cooking and cleaning activities after cooking as our main service content, so that customers can enjoy personalized service and experience more fun in life.

Our company's core services include preparation before cooking:

1 Buy food, deliver food to your door, cut vegetables according to customer's needs, and prepare all kinds of necessary products;

Cleaning stage after cooking: cleaning all kinds of utensils after cooking, cleaning and other additional services.

Two. abstract

Guihua Home Economics Service Co., Ltd. is a service company for middle and high consumption groups, mainly engaged in home economics services, and is willing to provide some information and technical guidance on home economics to customers. It is a new sunrise industry-service industry. The domestic service provided by our company mainly includes a series of services such as home cooking preparation, logistics work and daily housework. In other words, it includes all the services in family daily life. The domestic service provided by our company is suitable for all families, but our main target market is the residents of mid-range residential quarters, which is convenient for the people and provides guidance services for some customers who are inexperienced in social activities. Our company pays attention to long-term development, but due to lack of funds, we first base ourselves on existing products and characteristics, focus on developing existing markets, constantly improve and expand, increase personnel training, constantly bring forth the old and bring forth the new, and strive to make our services go to Chengdu and even the whole country. We believe that with the joint efforts of all staff, we will succeed.

Description of three companies

1 company's mission: let every family enjoy cooking.

Company name: Guihua Home Economics Service Company

3 Company's business strategy:

1 Win with high quality and service first. Provide customers with satisfactory and thoughtful service in time, and make customers happy.

2 For specific customer groups, families in mid-range residential areas in Chengdu.

3. Diversified services meet the individual needs of customers.

4 increase influence and pay attention to public relations. Strive to make every customer become our public relations.

Seize the important opportunity to increase contact with various residential areas and deepen exchanges with residents.

6. Seize new markets and publicize first.

Geographical location and characteristics of the company

Location: Chengdu, Sichuan is Tongzilin Community, No.8 Tongzilin Middle Road.

Geographical features:

1 is located outside the Second Ring Road and the house price is in the middle, which is the future development direction of Chengdu. This region, with strong economic strength and prosperous business, is the center of southern Chengdu, and it is difficult to rely on economic zones such as Carrefour World Store and Yulin Food Street.

Convenient transportation: the company is located in Tongzilin Middle Road, and you can take buses 1 1, 59, 93, 76,1/kloc-0, 304 to get to the city. Convenient transportation is conducive to the development of our service.

3 Close to consumers. The company is located in Tongzi Road Community, Tongzilin Middle Road, with the vitality of Peony Road in the east, fairview park and Century Jinyuan, Yindu Garden, Jiaxin Garden and Yanyuan Apartment in the north, Zijin Jiayuan, Zizhuyuan and Zijin Mingyuan in the west and Yu Xiang Garden in the south. The above residential areas are all mid-range residential areas, which is in line with the characteristics of our company's target market as mid-range residential areas. Moreover, most residents in the region belong to the working class, and the commuting work is mainly in urban areas and high-tech zones, with a large population, and residential areas provide various entertainment functions for residents. The southern population occupies a considerable share, and the economic strength and knowledge level of the population are in the middle and high level in Chengdu. The rumors that Chengdu is poor in the east and rich in the west and chaotic in the south and north can be verified. Therefore, the residential areas in the south absolutely meet the economic requirements of the target consumers, and the western region is also all our important goals to expand the market.

Abundant labor resources: Tongzilin Middle Road faces Chengdu Chengxin Human Resources Market to the north, and the company can recruit some laid-off women and rural girls from other places as our employees in the labor market. Chengdu is also a relatively concentrated area of colleges and universities, and there are many colleges and universities in the city, which provides good human resources conditions for the future development of our company.

6 Close to resources: Carrefour World Store is located in Tongzilin Community 100 meters, which is rich in resources and close to Trust-Mart Jiuru Village Store in the north, with low price. And there is a vegetable market near each community, which can meet different types of customers.

Market environment analysis

1 macro market environment analysis

The service industry is the tertiary industry that our country develops vigorously, and our country has a large population. There are still many idle people. In modern society, many rural people go to cities to work, and there are also a large number of professional women. Chengdu is a city integrating leisure and entertainment. Laziness is a common attitude of Chengdu people, and a large part of them don't want to spend too much time doing too much housework. Moreover, the success of China's reform and opening up in recent years is obvious to all, and the economic ability of Chinese residents has generally improved, especially in some large and medium-sized cities. The economic capacity of residents has reached the level of moderately developed countries. As the central city of western development, Chengdu has a huge development situation at present and in the future, which is a good opportunity for Chengdu residents to upgrade their economy, and the future economy will surely advance by leaps and bounds. Secondly, the future development of Chengdu is in the south, which is consistent with our company's target market empire. When cooking becomes a culture, especially in Sichuan. The influence of Sichuan cuisine can fascinate most people.

2 competitor analysis:

The overall situation of competitors in the existing target market is characterized by small scale, many enterprises and scattered enterprises. There are even fewer enterprises with a fixed market. Moreover, the services of these enterprises are generally in the same state, and nine are provided to different consumers. The services are similar, and the services cover housework. The content of family affairs such as gas transmission. Few enterprises participate in providing food and vegetable cutting services for families. Little or no knowledge and information services about housework are provided to customers. The advantages of existing competitors mainly include long operation time, rich experience, familiar employees and mature management system. They have formed a fixed market and have certain customer resources, and some enterprises have established a good relationship foundation with social resumes. It is difficult to gain a foothold in these regional markets. Six target market analysis:

Target market: located in Tongzilin community and surrounding communities.

Six, the target market analysis:

1 The main feature of the residents in Tongzilin community and surrounding communities is that their income belongs to the middle and high level with per capita income of more than 2,500/month.

Generally, sailors are relatively tall, and they are generally residents with higher education and higher cultural level.

Generally divided into three families, men and women belong to the working class. Working hours are all over 8 hours/day. In the modern fast-paced city life, they have little time to do more complicated housework after work, and most families have children. Children's education is very important.

Being a landlord, playing mahjong and drinking tea are the most basic living habits of Chengdu people, and leisure is the main theme of Chengdu people's life, so for these petty bourgeoisie, the greatest demand for these lives will be greatly improved after work.

5. High-paid family nanny. Basic salary families are short of funds. Only people with middle and high incomes can and are willing to spend money to enjoy special services. Then the customers in this area are just this kind of people.

Tongzilin community is located in the economically developed area in the south of Chengdu, where fishermen are concentrated and the economy is prosperous. The nearby large supermarkets and farmers' markets are relatively concentrated and rich in resources.

Seven swot analysis

1. Opportunity

1) At present, the market is blank or few enterprises participate in providing cooking preparation and follow-up services for customers.

2) For the special domestic service of service industry, the overall cultural environment of Chengdu, the leisure capital, provides us with a very favorable development space.

3) Target market. People's living standards are improving day by day, and their ability to pay for malaria is strengthened. Chengdu's economy is dominated by the south, and its population economic capacity and economic potential are huge.

4) More people are willing to enjoy life, enjoy leisure after work, and enjoy the happiness and sense of accomplishment of cooking. Then hand over these complicated jobs to professional service personnel.

threaten

1) There are too many competitors and they are very scattered. Many enterprises have entered the target market and gained certain market and customer loyalty.

2) The personalized needs of the target customers make it difficult for me or many people not to believe or be unwilling to hand over some important housework to others, especially food affairs.

3) The bad order industry in modern society may cause customers to distrust the service personnel.

4) Modern living quarters belong to living space, which is strictly controlled, difficult to enter and promote, and the advertising promotion effect is not great.

5) Although many people don't want to spend time on the preparation and aftermath of cooking, it is undeniable that some people think that the whole process of cooking is indispensable. They believe that the real happiness of cooking lies in completeness and operation enjoyment, so it is particularly important to grasp every detail. They will not give these services to the service staff.

3. Advantages

1) our company's business is a new business form under emerging industries, with a large market gap and novelty.

2) It can meet the personalized needs of the network. Provide specific services according to the specific needs of each customer.

3) low cost and quick effect. Generally, the main investment of our company lies in advertising fees. Contacting customers mainly depends on telephone. The office will do. The service cost only needs the basic set-up cost and tool cost.

4) In the process of communicating with customers, it is easy for customers to become dependent on my services, so as to understand some specific needs of customers.

4. Shortcomings

1) It is difficult to grasp the personalized service characteristics of every customer.

2) Service personnel require higher professional skills, and generally need to have certain experience or received training. Only people with health certificates can provide this service.

3) Enter an industry. A new form, without precedent, can only be operated in the form of "crossing the river by feeling the stones"

Eight service strategies

Core service: The service provided by our company is for customers.

1) Record and select resources according to customer requirements.

2) Choose the dishes that customers need and the dishes within the price range.

3) Buy food

4) Send food to customers' homes.

5) cut vegetables according to customer needs.

6) Prepare tools and ingredients needed by customers for cooking.

7) Assist customers in the cooking process.

8) After the customer finishes cooking, do a good job of cleaning and tidying up the tools.