What is the major of hotel management and digital operation?

The specialties of hotel management and digital operation are as follows:

Core courses of hotel management and digital operation: hotel management, front office operation and PMS management, guest room operation and management, catering service and management, data analysis and application, digital operation management, hotel revenue management, entrepreneurial innovation project practice, marketing and planning, financial management of tourism enterprises, etc.

The major of hotel management and digital operation focuses on cultivating high-quality skilled talents who are familiar with operation, strong service ability, good at communication, good at training, good at design and management for modern tourism service industries such as well-known hotel management groups, star-rated boutique hotels and specialty catering groups at home and abroad. And through 3-5 years of professional training to grow into a middle-level manager.

This major is a key construction major at the school level. In teaching management, we should vigorously implement action-oriented teaching, modular teaching, integration of theory and practice teaching and professional activity-oriented teaching, and pay attention to students' image etiquette, language expression and interpersonal skills.

The major of hotel management and digital operation aims at domestic and foreign high-star hotels, hotel chain groups, high-end catering companies, boutique homestays, property management companies and other related enterprises, and cultivates compound technical and technical talents who know accurate service, digital operation and intelligent management.

Graduates can engage in the service, management and operation of front office, housekeeping, catering, marketing, human resources and other departments in accommodation, catering and other related enterprises at home and abroad.