Introduction of Youtang Youcheng Real Estate

Youtang is located in Chaoyangmenwai Street, East Second Ring Road. It is a 340,000-square-meter large-scale complex project, which has gathered an international, fashionable and newly sharpened lifestyle and thus led various formats. Inclusive format, lifestyle and space carrier are the inevitable products of the development of urban economy and thought to a certain stage. Among them: brand-new business space, free space, hotel-style apartment, urban apartment and fashionable mini-house, which create richer space choices for urban elites; The multi-functional commercial facilities such as large-scale theme business, fashion, entertainment and service, as well as the city center square with the function of "city living room", have multi-level and multi-angle commercial experiences, which can effectively guide and experience the mainstream consumption and lifestyle of urban Teamin Between, which is exactly the core value we hope U-TOWN will convey.

Youtang project is adjacent to Fan Li Mansion South Street in the north and Chaoyangmenwai Street, the third commercial street in Beijing. It is adjacent to Chaowai Market Street in the east, the Ministry of Foreign Affairs and the Ministry of Justice in the west, and the East Second Ring Road in the south, which is a famous foreign trade clothing street in Beijing.

Youtang's 340,000-square-meter building is developed in two phases: Phase I167,000 square meters, including 95㎡ free space, holding hotel-style apartment and 70,000 ㎡ theme commercial plaza, which fills the gap in the market and provides diverse and rich space for business residence, business and entertainment in the city center. Phase II 1.7 million square meters, including 60㎡ mini-houses, 1.20 ~ 1.80㎡ urban elite apartments, urban leisure blocks and urban central square. Increase the formats of compound service business, fashion leisure and entertainment plaza business, and improve the development vision of "downtown and charming city". The huge volume of 340,000 square meters laid the foundation for the landmark building of the third business district. With accurate market insight, Youtang develops multi-theme residential space forms, fills the market gap of small-sized commercial and residential properties in the outward area, and provides Beijing business elites with the freedom to enjoy the city center.

Youtang has built the first square commercial real estate project in the outward area, with a commercial volume of 85,000 square meters. "Square is the living room of the city", which plays an important role in reception, communication and display. The commercial square in U-TOWN is a typical neighborhood layout. The overall commercial facilities are organized and planned in blocks surrounded by peripheral roads, and pedestrian areas are adopted. At the same time, it is convenient and independent, forming a good shopping and leisure atmosphere. The natural openness of the square naturally attracts people to this building.

In the commercial layout, U-TOWN adopts the comprehensive consumption layout of shopping and entertainment, and subdivides the planning and design of buildings in the direction of consumption behavior:

go shopping

Purposeful shopping (large department store)-a specialty store of internationally renowned brands.

Comparative shopping (high-end brand)-brand storefront pedestrian street

Random shopping (close to the psychology of goods)-large supermarket

prescribe a diet

Resting diet-bars, cafes

Hunger-free diet (leisure and convenience)-Western restaurants and fast food restaurants

Enjoy the pleasure of food (selectivity, purpose)-restaurants with various flavors

Social Diet —— High-end and luxurious Chinese and Western restaurants

amusement

Participation -KTV, fitness club,

Decoration-Celebrity Club and Concert Hall

U-TOWN combines various commercial forms such as business residence, commerce, commerce, leisure and entertainment, making it the most complete, comfortable, international and charming comprehensive building in the outward area. With abundant capital advantages and a strong development team, Zhaotai Group has selectively absorbed and organically integrated the active but vaguely dispersed commercial layout in the eastern part of Beijing, aiming at the strong development trend of the outward-oriented business circle, and strived to make U-TOWN the largest and most distinctive international flagship commercial complex in Beijing.

The facades of some commercial products in Youtang mainly adopt western classical techniques, mainly using dry-hung granite exterior walls, single-plate aluminum alloy curtain walls and clear glass curtain walls as exterior decoration materials, with warm stones as the main tone. The skirt building has six six-story advertising windows, which are combined with the overall facade design to avoid the confusion of the building facade caused by the disorderly setting of advertisements after the building is used. The facade exterior wall of 95㎡ free space is mainly composed of single-plate aluminum alloy curtain wall, transparent glass and dark green glazed printed glass curtain wall. A floodlight box is set around the top of the tower, and the wall between the windows of the tower is made of the same stone as the skirt building, so as to achieve the overall unified effect.