Group culture of China Yuanzhou Group

Yuanzhou culture is the precious wealth of Yuanzhou people who have worked hard for more than 20 years, and it is the same values, codes of conduct and moral norms formed by all Yuanzhou people in the process of enterprise development. Every employee should bear in mind the corporate mission, abide by the Yuanzhou system, embody the image of Yuanzhou and cultivate Yuanzhou Hongye. Adhering to the core values of "sincerity and trustworthiness, respect for customers, respect for employees and winning", we adhere to the lofty mission of "improving the quality of life and creating social value". Qixin will forge ahead hand in hand in cooperation and strive for the common vision of "becoming a respected industry leader". Culture promotes development and culture leads the future. After objectively reviewing where Yuanzhou came from and scientifically thinking about where Yuanzhou is going, we can firmly and confidently choose how to go to Yuanzhou. Group: Become a respected industry leader.

Tourism: To become the leader of high-star hotel chains with China characteristics.

Commerce: Become a well-known commercial logistics service operator in China.

Real Estate: Become a respected real estate operator in China and create the most cost-effective living space for customers! Within five years, in the growing second-and third-tier cities with Pan-Yangtze River Delta as the mainstay and Bohai Rim as the supplement, there are 30 high-star hotel chains with independent management rights, achieving an annual development of hotel property+real estate of 65.438+00,000 square meters, the annual sales revenue of commerce and logistics industry reaching 65.438+050 billion yuan, and the group's annual operating income exceeding 5 billion yuan, with at least one listed company.

The core values of Yuanzhou people

Sincerity, trustworthiness, fear of customers, respect for employees and win * * * *. Open sharing and cooperation.

Enterprise style

"Fast, steady, precise and accurate"

Quick: act quickly and lock the result.

Steady: rigorous and pragmatic, steady and steady.

Jing: Pay attention to details, and see the details.

Accuracy: correct decision-making and accurate implementation. "Turn customers around and lead the market"

Around the customer: it is to understand the customer's heart, take the customer as the respect, take the customer as the teacher, take the customer as the friend and create value for the customer.

Leading the market: it is to keep the pulse of the quasi-market, seize the opportunity, guide consumption, create the market and do something different. "A New Starting Point for Star Standard Service"

Service specialization: high standard, high quality and high efficiency. Humanized service: heart plus truth, surprise plus satisfaction. Ultimate service: never satisfied, continuous improvement, there is no best, only better. "System and culture attach equal importance to self and superego"

Yuanzhou strives to build a legal, reasonable and wise management model, and pursues the unity of institutional norms and humanistic care, so that Yuanzhou's career will continue to grow and the tree of life will continue to grow. Yuanzhou recognizes and respects the "self" tendency of employees' individuality, autonomy and personal interests, and emphasizes the use of systems to regulate and restrain employees' selfish behavior. Yuanzhou uses cultural values to guide and unify employees' thoughts and behaviors, advocates the "superego" realm of "putting others before oneself and enterprises before individuals", and realizes the ideal goal of "integrating people with enterprises". Applicability means that talents are talented and talented.

Talent standard: Talents who adapt to Yuanzhou culture and job requirements are Yuanzhou's most valuable human resources.

Two is not equal to: education ≠ ability, qualifications ≠ performance.

Three basic principles: ability is displayed in work, position is developed in creation, and salary is improved in performance.

Promotion ladder theory: people who climb the peak start from the foot of the mountain, and managers start from the grassroots.

Commitment to talents: the salary and treatment are unswervingly tilted towards the outstanding.

Employee value: establish a co-creation and sharing mechanism, and strive to achieve: employee income is the highest in the same industry and region, and core management team members have asset income.

Talent development mode: give priority to self-cultivation, supplemented by external introduction, and fully implement the 8020 talent strategy (that is, 80% talents are cultivated internally and 20% talents are introduced externally). As Yuanzhou people, we are enterprising, responsible and enterprising.

As people from afar, we are self-respecting, self-confident and self-reliant.

As a person from Yuanzhou, I am hardworking, grateful, dedicated and willing to share;

As Yuanzhou people, we always abide by the Yuanzhou system, embody the image of Yuanzhou in every word and deed, and devote ourselves to cultivating Yuanzhou Hongye. Let's grow and develop with Yuanzhou! Yuanzhou hotel industry is the basic industry of Yuanzhou Group, which mainly invests in the management of high-star hotel chains. There are many high-star hotels in operation and under construction: Yuanzhou International Hotel (Linhai), Jiujiang Yuanzhou International Hotel, Taizhou Garden Villa, Park Plaza Phoenix Villa in Taizhou, Ningbo Yuanzhou Hotel, Dalian Yuanzhou Hotel, Chaohu Yuanzhou Haoting Hotel and Jiuhuashan Yuanzhou Hotel.

Since its establishment, Yuanzhou Hotel has built a platform with international standards, continuously improved its management level, adhered to the concept of "managing hotels by culture and building brands by people", constantly innovated its services, created a high-quality hotel cultural environment, and established a market-oriented, professional, institutionalized and humanistic management mode with Yuanzhou characteristics.

Since 1999, Yuanzhou Hotel has successively won the honorary titles of "Green Hotel", "Hotel with Excellent Public Image", "Excellent Tourist Hotel in Zhejiang Province", "Consumer Trustworthy Unit in Zhejiang Province", "National Youth Civilization" and "Best Local Hotel Management Group in China".

In 2005, Yuanzhou Hotel Management Company was established, which established the strategy of hotel chain operation, brand expansion and management output, and strived to build a well-known national high-star hotel investment management brand. Yuanzhou Real Estate entered the real estate field from 1993, always adhering to the purpose of "improving the quality of life and creating a better life", taking the role of city operator as its own responsibility, constantly innovating, creating business, innovating urban living and living environment, and adding beautiful scenery to urban construction. At the end of 2007, "Yuanzhou Property Management Company" was established, and the professional management level reached a new level.

Yuanzhou adopts the compound real estate development mode of hotel and real estate development, and strives to make Yuanzhou's products "value for money" with the development idea of "hotel, residence, commerce and property" and around the three elements of "quality, price and positioning". Adhere to the differentiated development ideas under the road of specialization, gradually expand to other cities based on domestic second-tier key cities, consolidate the leading position of regional real estate leaders, and strive to become the most well-known real estate enterprise trusted by society, admired by the industry and proud of its employees.

From 65438 to 2005, Yuanzhou Real Estate has developed into a comprehensive industry integrating real estate investment, development and property management. At present, there are many real estate and property management companies, including Chaohu Yuanzhou Real Estate Development Co., Ltd., Jiujiang Yuanzhou Real Estate Co., Ltd., Baotou Yuanzhou Real Estate Co., Ltd., Dalian Yuanzhou Tao Dong Real Estate Development Co., Ltd., Taizhou Xindu Real Estate Co., Ltd., Jiangxi Yuanzhou Linya Real Estate Development Co., Ltd. and Chaohu Yuanzhou Property Management Co., Ltd. .. Yuanzhou Real Estate has won "China Top 500 Real Estate" and "China Residential 100 Top" for many times. Yuanzhou Petrochemical is the founding industry of Yuanzhou Group, and Yuanzhou has taken the first step of enterprise development from here. 1987 Established in 1992, Taizhou's first joint-stock cooperative gas station, Linhai Yuanzhou Petrochemical Co., Ltd., is the only enterprise in Linhai City with the qualification certificate of refined oil wholesale operation, mainly engaged in refined oil, lubricating oil, chemical raw materials and other products. Now the company acts as an agent for all kinds of lubricating oil brands at home and abroad, and is one of the most complete professional companies in the local business of vehicle oil and industrial oil. At the same time, the company also invested in the construction of chain gas stations to provide oil terminal services for the society. At present, there are 6 chain gas stations, which have introduced the service concept of high-star hotels and become the first-class brand of chain gas stations in Taizhou. The cooperation between the company and China Petroleum has opened a new chapter in the development of petrochemical industry. Now Yuanzhou Petrochemical will focus on building petrochemical and commercial logistics channels, and strive to build a regional petrochemical product storage transit center and extend the petrochemical industry chain.