Three model articles on the planning scheme of event marketing

How can an event marketing plan be attractive enough to attract customers' enthusiasm and consumers' attention? The following is a model of event marketing planning scheme, please refer to it.

Model essay on marketing planning scheme of hotel activities 1

In a few days, it will be Valentine's Day. The following is a dictionary model essay, which specially sorts out some model essays and related materials about Valentine's Day activities, hoping to help everyone.

I. Background of the event

February 14 Valentine's Day is coming. Every hotel is trying to create romantic and warm programs for consumers. For many years, it has been sending roses and chocolates to build a place to convey the information of this plan to consumers.

According to the operating characteristics of our villa and the consumption habits of regular customers. This year, we have formulated the following Valentine's Day promotion plan for the general office to review.

Second, the theme of the event

* * * Pink Tour of Dongguan Villa on Valentine's Day

Rose, pink, story

Third, the activity time

65438 February 2004

Fourth, the venue

Main venue: Lijun Club

Secondary location: guest room sauna room

Verb (abbreviation of verb) activity method

1. Create a warm and charming love palace for consumers through romantic scene layout;

2. Set up a "lover's message board" for couples to write their love words on.

3. Distinguish the identity of singles and lovers by hanging colored light sticks on their bodies. Single guests can participate in the "Couple-to-Couple Touch" activity held in the lobby, and the activity plan is attached.

4. Set up a "pink couple suite" in the guest room and sauna room, cleverly arranged, and give roses, chocolates, champagne and double breakfast.

5. Sprinkle the contents of the couple's chicken tail.

Sixth, atmosphere creation:

Nightclub: 1, the gate is made of pine branches, flowers and pink snow gauze into a heart-shaped arch.

2. The theme of the activity is marked on the beam that enters the door.

3. Set a 4× 2m "Couple Message Board" on the glass wall on the second floor.

The hall is decorated with pink chiffon, roses and pink balloons.

Guest room and sauna room: decorated with pink chiffon, roses and pink balloons.

Seven, advertising methods:

1, leaflets: 10000 copies, distributed by yourself.

2. Publish SMS: 3,000 yuan.

3. Internal advertising: including painting and computer screen.

4. Advertising text:

I'm lucky to have you.

Cherish you, and I will practice it all my life. news

B, spring letter blooms, roses bloom, love comes, and your story begins;

Valentine's Day is coming, prepare a precious gift in Dongguan villa, then gently bring your she (he) and start meeting on this romantic day. bulletin

C, February 14 Valentine's Day, "Pink Couples Suite" 188 yuan, I wish you a happy Valentine's Day!

February 14, the "Couples Touch" party for single aristocrats in Dongguan Villa is waiting for you!

Rose rain, wine candlelight, pink trip of the Lijun Club on Valentine's Day, waiting for you to participate!

Eight, promote the plan:

1. There are eight "pink couple suites" in the guest room, each of which costs 228 yuan per night, giving 8 roses, a box of chocolates and a bottle of champagne.

2. There are eight "pink couple suites" in the sauna room, each with 2 18 yuan per night, and 8 roses and a box of champagne are presented.

3. The "Couple Cocktail" set meal is launched in the lobby of the nightclub.

4. The activities of "single aristocrats" and "lovers meet" in the nightclub lobby.

Nine. Activity arrangement

1. Marketing Department: Launch the campaign advertisement before February 10.

Do a good job in creating a Valentine's Day atmosphere before February 13.

2. Entertainment Department: Before February 10, formulate the detailed rules of Valentine's Day activities in combination with the marketing plan:

Do a good job in creating a Valentine's Day atmosphere before February 13.

3. Sauna and Housekeeping Department: February 13, make arrangements for the pink couple suite.

4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.

X. cost budget:

1, simulated rose: 6000× 0, 3 yuan = 1800 yuan.

2. Rose: 500 × 1, 00 Yuan =500 yuan.

3. Chocolate: 100 box ×20 yuan =2000 yuan.

4. Powdered snow yarn: 100 yard× 5, 0 yuan =500 yuan.

5. Flyer: 10000× 0, 25 yuan =2500 yuan.

6. Painting: 200 square×10 yuan = 2,000 yuan.

7. Others: 500 yuan

Total: 9800 yuan

Model essay on marketing planning scheme of real estate activities II

order

Today, with the increasingly mature development of commercial real estate sales, real estate marketing planning is becoming more and more important in the process of commercial real estate sales and investment promotion. If the store wants to sell well, pre-marketing planning is essential and must be done well.

Xx commercial city project is a fine building developed by XX real estate development company, which will become a classic of new leisure real estate business in the north of XX city.

Xx Commercial City is located next to XX Square in the north of XX City, which is a newly-built project of XX Real Estate Development Company. This project covers an area of 7000 square meters. According to the current architectural design scheme, the project consists of a negative one-story three-story podium and two four-story towers, with a total construction area of about 1.5 million square meters, an underground garage and installation room of 1.5 million square meters, a commercial podium of about 8,500 square meters and a tower of about 6,500 square meters. The total investment of the project is about 654.38+800,000 yuan.

After the previous market research and analysis, this project is initially determined as a modern multifunctional leisure shopping center. According to this preliminary idea and the present situation of the project, this marketing enterprise plan makes a systematic market positioning and marketing operability analysis of this project. From the perspective of marketing planning, this paper discusses the overall image packaging, marketing organization and implementation, marketing promotion, advertising strategy arrangement and sales promotion of the project.

First, the overall strategy of project marketing

The overall marketing strategy is to carefully analyze, scientifically divide and accurately cut into the target market. Through the comprehensive use of marketing strategy, we can maximize the added value of the project, maximize the profit of the project, and comprehensively establish and enhance the corporate image and project image. To sum up the overall marketing strategy of this project, it can be simply described as "five ones", that is, to establish a cutting-edge concept, advocate the concept of wealth, refine a distinct theme, start the avant-garde market, and brew a hot-selling storm.

Second, the project marketing objectives and policies

According to the "Five Ones" overall marketing strategy of this project, the marketing objectives and policies of this project are formulated as follows, which will be the perfection and enrichment of the marketing work plan of this project.

1. Establish a new concept: leisure shopping business.

2. Advocate a concept of wealth: venture capital, leisure shopping and stable returns.

3. Extract a distinct theme: property-based shops and leisure enterprises.

4. Create an avant-garde market: advocate "venture capital business and leisure shopping", abandon the oppression and bondage of the traditional pure shopping environment, mainly for young and cutting-edge consumer groups with their own personality, so that they can experience the leisure business environment and the shopping theme is clear.

5. Brewing a hot-selling storm: The project will upgrade the traditional business behavior to a modern brand-new leisure business, strive to promote the brand-new changes in the development of commercial real estate market, avoid the competition of traditional businesses, and set off a hot-selling storm in a brand-new market.

Third, the sales target and target decomposition

1. Sales investment target

2. Sales target decomposition

Fourth, the marketing stage plan

According to the positioning of the project and the construction progress plan, the marketing work is divided into four stages, and the key points of each stage are shown in Table 8-5.

V. Project Sales Opportunities and Prices

In order to better reflect the overall marketing strategy and achieve the target policy in the follow-up marketing process, the following sales opportunities and prices are determined by integrating project element resources and marketing promotion and communication elements, combined with project positioning.

1. Timing and attitude of the project entering the market.

1. Timing of entering the market: According to the planning, project progress and marketing preparation, the Housing Fair will be opened in May or September 2008, which can seize the opportunities of the Spring Housing Fair in 2008 and the May Day International Labor Day to launch the first round. In the National Day, 2008 autumn housing fair, New Year's Day and other important periods set off a new sales boom.

2. Attitude to enter the market: Appear in the city and even the northwest region as "wealth real estate and leisure shopping" and create a new concept of leisure business investment management.

Second, the price positioning and price strategy

1. Price positioning principle: price comparison method and comprehensive balance method are adopted.

2. Price Positioning: The average selling price of the whole commercial project is 3 580 yuan/square meter, of which the starting price is 3,328 yuan/square meter and the highest is 4,000 yuan/square meter.

3. Price strategy: The parity strategy of "opening low and going high" was adopted. After the opening, the price adjustment rose slightly in the first half of the year, with an average price of 3,380 yuan/square meter, and the sales declined slightly in the later period.

The propaganda strategy and media combination of intransitive verbs

Publicity strategy theme

1. Personality: "XX Commercial City Wealth Real Estate Investment Business" is the first and only investment concept in our city to promote the transformation of commercial development from "building building products" to "creating new leisure shopping methods" and advocate "investing in wealth real estate and obtaining stable returns".

2. Location Transportation: The project is located next to XX Square, with superior location, noble residential landmark buildings and convenient transportation, and is the preferred ideal commercial real estate investment environment in the northern region.

3. Value-added potential: It is located in the core area of key development areas in the * * * planning, with good development prospects, low acquisition cost and great appreciation potential, and it is the first choice for investing in home ownership.

Second, the combination of publicity media.

1. Pre-opening period: soft news and advertisements are the main media, newspapers are the main media, supplemented by television, and the new concept of "wealth investment and stable return" is deeply explored.

2. Strong promotion period after the opening: that is, an important period for project marketing and promotion. The propaganda media is mainly composed of "newspapers, television and outdoor billboards", supplemented by related magazines and direct mail advertisements.

3. Post-opening image display period: In order to display the image, soft and deep excavation is the main method, and TV and newspapers are the main media, supplemented by forums, public relations, publicity activities and special investment promotion briefings.

Model essay on marketing planning scheme of hotel activities 3

I. Purpose of the event

Mid-Autumn Festival has always been a good time for hotels and hotels to promote sales, and it is also the best time for consumers to stimulate consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the eyes of consumers.

Second, the theme of the event: "Happy Mid-Autumn Festival, and the gifts will not stop."

Third, the moving object: carry out different Mid-Autumn Festival promotion activities for different groups of high school students and low school students, and effectively take care of different groups of people.

Four. Activity time: September 28th-65438+1October 8th.

Verb (abbreviation of verb) activity form: discount; Gifts; draw for a prize

The concrete content of intransitive verb activity

1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.

2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.

3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.

Seven. Activity advertisement

1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.

Newspapers and local TV stations should also carry out publicity.

3. Distribute leaflets.

Eight, other related strategies

Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.

Event marketing planning model essay "People are also