Operation and management of decoration company

In the operation of decoration companies, the management mode is similar. Generally speaking, it is from customer consultation to designer negotiation, from measuring room to design drawing, from design drawing disclosure to construction, acceptance to completion. Let me share with you the operation and management of the decoration company. Welcome to read, for reference only!

Management and operation mode of decoration company

Step 1: How to test. The customer's step-by-step quality certification system is implemented by the company. Customers are invited to participate in the project from the entry of materials to the completion acceptance, and each step requires the customer's signature. Before the acceptance of each working procedure, the quality inspector or project manager should teach the customer how to carry out the inspection.

Step 2: Customer negotiation. Customer consultation, telephone consultation, customer on-site consultation, designer on-site consultation. When customers call the decoration company, they will hear: Hello, * * Decoration! I am a customer service staff (or designer). Customer service staff should fill in new customers every day? Customer negotiation table? , and briefly introduce the company to customers. Customer service personnel recommend appropriate designers to serve customers according to their needs. Customer service staff regularly cooperate with designers to call back to fill in? Customer negotiation table? Customers, solicit customers' opinions on the company's services.

Step 3: Visit the reconstruction project. Every Saturday and Sunday, the company provides customers with free shuttle buses to see the house, visit the construction site and give explanations by special personnel. Provide convenience for customers, and let customers feel that the enterprise attaches importance to them.

Step 4: Go to the door and measure the room. The customer asked the designer to measure the room at home and could not refuse. General decoration companies will sign the "Customer Project Proposal" with customers. Then the designer will measure the room for the client.

Step 5: Budget. Which decoration company in Hefei is good? Jane Shu pointed out that the plan was drawn to make a preliminary budget for customers. General decoration companies decide the budget time according to the size of the house. Generally, the measuring room below 100 square meter will draw the floor plan, effect diagram and budget book for the customer in about 3 days, and then invite the customer to meet with the person in charge of the company to introduce the preliminary design ideas and approximate project budget.

Step 6: Customer confirmation. After the modification and confirmation by the customer, the company should fully understand the customer's needs and design.

Step 7: Draw detailed drawings. Drawings and budgets need to be reviewed and signed by the head of the design department. After the contract is signed, detailed construction drawings will be provided to customers within two days.

Step 8: Sign the construction contract and the customer pays the down payment. This is the focus of the management and operation mode of the decoration company. After signing the contract, the general company will let the customer service staff carry out "customer information" and necessary home improvement knowledge training for customers. Individual renovation projects that violate property management regulations must be signed by customers if they insist on construction? Customer authorized construction responsibility book? . (Heating and gas pipelines and facilities cannot be changed) The responsibility letter signed by the company and the customer is in duplicate, one for the customer and one for the design department. The design department of the company keeps the responsibility book and original drawings. Hefei decoration company ranks well. It is suggested that the construction contracts, contract attachments, quotations, drawings and other materials handed over to customers be bound into a book. And the atlas should be submitted to the home page of the company's special standards. When signing the contract, the customer pays 50% of the total contract cost, 45% after the project is over half or the construction period is over half, and the balance is paid after the completion acceptance.

Step 9: Establish customer engineering files. The company's engineering statistician will number your file, establish the customer's engineering file, fill in the detailed engineering data, and issue the engineering management form to the relevant personnel. Customer service staff will improve customer management files in time to provide quality services to customers.

Step 10: design a disclosure. From the signing of the contract, a design disclosure will be made within two days, and the customer service staff will call the quality inspector or the project manager to make disclosure with the designer in the design department.

Step 1 1: design website disclosure. The day after the first design disclosure, the design site disclosure will be carried out, and the customer service staff will call designers, customers and project managers for on-site disclosure. The quality inspector or the project manager inspects the construction site, and the project manager is responsible for explaining the current situation to the customer and filling it in? Description of the original state of the construction site? . Hefei Jianshu Decoration Co., Ltd. has seen many such situations, and customers may encounter particularly urgent reasons in time. After the designer obtains the consent of the design supervisor and the engineering department, we will directly conduct on-site disclosure.

Step 12: Raise funds and prepare construction materials. The photo of the payee of the construction team should be filed in the finance department. The project manager holds the requisition form issued by the engineering department and goes to the material department designated by the company for requisition.

Step 13: Acceptance of materials by stages. Project manager to fill in? Entry material acceptance record? And ask the designer if he has any special materials. If yes, he must have the signature of the designer, and the entry material acceptance record sheet must have the signatures of the customer, the project manager, the quality inspector and the construction director.

Step 14: Construction quality supervision. What should the quality inspector fill in when checking the construction site he is responsible for? Quality inspector project self-inspection report? ; What should be filled in when checking the responsible place of others? Quality inspector's project mutual inspection report? ; Project management personnel and enterprise management personnel should fill in when checking the construction site? Engineering quality inspection report form? .

Step 15: Concealed engineering and closed water test. Concealed works include water heating, electrical and ventilation systems. The project manager shall fill in the acceptance record of concealed works and sign it by the customer and the project manager.

Management analysis of a decoration company boss

First of all, let's talk about the engineering company, which is what everyone calls the work clothes company. Engineering design fees can basically be charged according to a certain proportion (3%~5%). Then, the project manager is responsible for the construction. According to the project cost control and revenue completion, the project department and project manager will get a certain amount of project commission.

In fact, more often, those decoration engineering companies that design and construct double armor often sell brands and design schemes as their main income. The company itself does not have those who have certain social resources or background in the engineering construction company, or who have hit the Universiade. When using part of the company's resources to obtain the project, the project was not handed over to the company. They will sign a contract in the name of the company, pay a certain amount (3%~6%) of management fee to the company, and then contract the project themselves. Including those that have nothing to do with these famous brand companies, they can also be hung under the names of these famous brand companies. The only difference is the level of management fees.

The most basic personnel of an engineering project department are generally composed of project managers, technicians, builders, safety officers, librarians, budget officers, financial personnel, warehouse keepers and buyers. Here, the problem will appear again. First, the issue of material procurement. Because the price of decorative materials changes greatly, every company often spreads all kinds of economic rumors among buyers. In many companies, purchasing is the boss's heart. In addition, in terms of procurement methods, decoration companies will also take some corresponding measures, such as unified bulk procurement, unified purchase and payment, check settlement and so on. But it still can't solve the problem of purchasing kickbacks. The fierce competition between material suppliers will make material suppliers try their best to attract buyers to buy in his store as much as possible!

The second problem is the imbalance between project schedule and payment status. Although the state stipulates that advance payment is not allowed, everyone knows that the project can't be received without advance payment! The only difference is the amount of advance. This is related to Party A's ability to pay, Party A's credit payment and Party A's moral payment.

In all project contracting contracts, the proportion of funds that Party A should pay under the corresponding project progress is stipulated in great detail. Moreover, in the process of contract negotiation, Party A and Party B will fight fiercely for this detail. But in most cases, Party A's payment schedule can't keep up with the construction schedule. According to the contract, Party B can completely stop work, but many construction units dare not really stop work according to the contract. In China, employers are always uncles and contractors are always grandchildren. No construction company dares to offend this uncle easily, for fear of angering Party A, failing to get the project payment behind, losing all his money, and breaking the back road in this circle in the future! Of course, there are a few companies with good history, good operation, courage and patience, which can recover the cost and profit well, but the final payment of the project (mostly greater than the maintenance payment) is basically hopeless.

The profit of the project is high, and the corresponding risks are also great. Profits come from one-off speculative possibilities. In the same period, the project management cost is low, the personnel investment is small, and the investment return is large. Risks are mainly manifested in the above-mentioned project funds in place and behind-the-scenes transactions between contracted projects and completion settlement. The biggest investment of the project is in social resources, and extensive contacts and strong capital investment ability are the magic weapons to win all kinds of true and false targets. If you have a certain design and construction ability, then all this can be called a perfect match! The profits of such projects are often surprisingly high, and the profit rate is generally at least above 50%; Up to 100% or even higher. In terms of project settlement, even if the company has the best relationship and the richest money, few companies will settle for Party B smoothly. Most of the unpaid amount is 10%~25%, and sometimes it can reach 30% (even so, the profit of the decoration company can still reach 20~30%. This 30% is based on the decoration company transferring the risk of Party A's debt to workers and material suppliers, which is the usual trick of decoration companies.

As for the cultural quality of the warehouse keeper, this is a common problem within the engineering company. He can't sort out the clear accounts of the warehousing materials on time and report them to the project department. Engineering construction is mostly contracted by the construction team without materials, and the control of saving materials on the construction site is weak; Timekeepers steal time without supervision, especially when they are free during the completion maintenance period. Compared with the past, it is secondary!

Before I did my own home improvement, I worked part-time for six years and completed at least 50 million projects. According to the agreement, the company should owe me hundreds of thousands of project commissions. But the boss said he owed the whole company130 thousand! This is the company's net profit! But because I owe money, I can't get my hard-earned money.

In the decoration project, the home improvement industry needs less social resources, less behind-the-scenes investment and less start-up cost. And every home improvement project is estimated to have a very good profit margin of 25%~30%. Today, many industries have entered the era of meager profit, and the decoration project is undoubtedly a high-profit or even profiteering industry. Therefore, opening a home improvement company has become the first step for many aspiring young people to conquer the world.

However, once you enter the home improvement industry and start a company, you must have management. At present, the more popular management system is the commission system. Starting from the salesman's business, designers, budgeters and project managers will get different degrees of commission, which basically accounts for 8% ~10% of the whole budget; As we all know, the gross profit margin of home improvement is around 30% at most. After deducting the employee's commission, the remaining profits of the home improvement company have to pay advertising fees, employee salaries, training fees, rents, utilities, office expenses, consumables, telephone charges, fares, taxes, after-sales maintenance funds, expenses of various competent departments, necessary preparation funds for expanding business scale, planned profits that many owners try to deduct, and necessary funds for coping with unexpected risks (such as peers). Where are the profits of the operators of the home improvement company? !

At present, the operating mechanism of home improvement companies is mostly brand management. Brand needs a lot of advertising investment, corporate image packaging, excellent quality, market reputation and matching scale. Jiezhuang is a labor-intensive industry, and the expansion of its scale first means the expansion of the management team. This requires a group of competent designers, home improvement supervisors, budgeters, salesmen and well-qualified construction teams. The increase of personnel represents the increase of management costs, while excellent talents and high-quality construction teams will pay higher costs.

Besides, in the current market, can you recruit outstanding talents? !

Jiezhuang company pays commission from business, design to project management, and the company's management cost and advertising investment remain high, which greatly increases the consumer's expenditure burden. As a result, the existence of home improvement guerrillas can not be eliminated in many places, which brings some benefits to some low-income families, and also disrupts the market to some extent because of quality and after-sales problems.

This seems to be a strange circle, even an abyss. Every penny earned, except the income of employees, has all entered the business cycle and is spent. And you, you are working for your employees! You work hard, forget all about eating and sleeping, and contract projects everywhere. In the end, you just create more commission opportunities for employees. And your income is not even as good as your salary at work. Besides, when the company is in financial difficulties, you should try your best to raise funds and pay for it yourself. Your biggest gain may be to have a well-known home improvement brand within a year or two. The size of the brand is closely related to the advertising volume, technical strength, production quality and after-sales service, all of which need money! At this point, you will find that entrepreneurship is not as cool as you think. You must have some start-up capital to invest in starting operations. It takes at least one year to build a brand. If you want to survive the first year, you need capital, wisdom, strength, indomitable fighting spirit, invincible spirit, considerable financial knowledge and necessary operational skills. ......

I cooperated with my friends and started to do it myself in June 2002, using the name of the company I used to work for. We employ more than 65,438+00 people. By the time of the Spring Festival, we have completed the project of 2 million yuan, but I still have to pay the workers for the Spring Festival out of my own pocket!

When you do home improvement, you can make money from the beginning. After repeated research, you can only go it alone! Alas, who can teach me? !

I am eager to see friends from all over the world talk about their companies and their operation and management models; And what you think should be improved to make it more reasonable. Especially those who hold management positions in the company, who have started their own company and are ready to start it, please talk about your experience!

Let's talk more. I think the development of interior design is also supported by decoration companies. The management of decoration companies also directly affects the prosperity and development of interior design. Welcome to chat more. Even at work, you can talk about the management methods of your own company. Let's exchange success and failure with each other!

There is an omission in front: when our decoration company first entered the home improvement industry, the world of home improvement was occupied by guerrillas at that time, because the price was too far from the guerrillas' opponents, and the home improvement company shouted the slogan of free design in order to grab food from the guerrillas! Unfortunately, it has been used ever since: (At present, local companies only charge room fees when they receive business and start designing. When signing the construction contract, the room fee is recorded in the project payment, and many of them are not collected. )

If there is income from design fees, the commission of each link will be reduced, and there will be room for profit! However, if it can only be if it is now!

There are some differences between companies in the construction management of home improvement. Some companies set aside a certain proportion of the total price, and then completely distribute the main materials to the construction team, or provide the main materials and accessories for the construction team to purchase, and the company supervises and controls the quality; Some companies subcontract the construction to the construction team, control the material procurement by themselves and supervise and control the quality.

In the first case, it is easy to have problems in the material link, which will affect the construction quality. Even if the company provides the main materials and accessories for the construction team to buy, it is also prone to problems. As long as there is a settlement between the construction team and the material supplier, there will be kickbacks and fakes! Only the company will be cheated. Quality directly affects reputation, which is undoubtedly unfavorable for a company trying to build a brand.

In the second case, the company needs a relatively large management team, so the management cost will increase. It is also unbearable for a company that strives to rise but does not have much savings.

The management of decoration companies must first have a correct management system, and then further improve this system according to the characteristics of the industry. Why is the decoration industry so chaotic now? Why are so many friends complaining here today? Attribution is related to the quality of managers! The current owners of decoration companies can be divided into several categories: 1. The former guerrillas used market chaos to start their business. Most of these people are carpenters, masons and oilers, so let's not talk about quality first. I think it may be difficult to write your own name, but why do some of them succeed? This has a lot to do with the imperfection of the market. 2. Various technicians in the construction industry: for example, those who used to engage in construction are now engaged in design. Once they have professional knowledge and experience, they have the idea of starting a company, but most of them lack management knowledge. Finally, on impulse, some made money, some were miserable, hehe! ! ! 3. The boss who used to do business in other industries heard or saw that the profits of some decoration projects were also transferred to the decoration company. They know nothing about engineering construction and design, and run the decoration company completely from the perspective of doing business. Everything is only focused on taking orders and making money. But they also messed up the market and cut off the back road ... What free design and management fees? It's nothing. Then what do they earn? Nothing more than cutting corners! ! Nothing more than stealing the beam and replacing the column! !

Up to now! Not without reform. The market will give these people some punishment, and the market must be regulated. I am a designer, but now I have become a professional manager. I am in charge of the management of a decoration company. At present, the company is operating well. I want to express my thoughts through this platform. I hope everyone engaged in this industry will take action and make their own contribution to standardizing the industry. I think we have obligations and responsibilities!

We are against all Jerry-building!

We are against any cheating on customers!

We are against vicious price competition!

We are against free design! Oppose the act of stifling the independent status of designers!

We should love our industry and create a good market together!

Response 1: I quite agree with your views on the present situation of the decoration industry. I think home improvement should be professional, few but fine, and give play to one's own specialties. For example, if you specialize in modern style, high-income people, or office buildings, in short, subdivide the decoration projects, do fine according to your own style, and achieve the highest level in what you are best at, which will definitely have a market and save manpower and material resources. Can advertise: carefully build 20 sets of modern style houses every year? Wait a minute.

Response 2: Be your own boss, from talking about projects, making budgets, making renderings, engaging in construction, supervising, purchasing materials and being a driver. Alas! So I just started trying the above methods this year, and so far it's not bad. You said that 20 sets were carefully built, and now there are more than a dozen sets in line.

All kinds of industries are engaged in market segmentation, and nothing can be done well. Why not choose one or two less experts and occupy the market before others realize it? I don't know if you can make a reference and give it a try.

Response 3:

On the inevitable trend of professional subdivision from the current situation of residential design and decoration industry

Adjustment of industrial structure under honesty

Quotation system

Speaking of decoration price, apply a lyric:? Can't say clearly? . Consumers have worked so hard for the decoration, why are they finally confused? The insider does not deny that there are too many tricks in it. There are many kinds of materials, unstable quality and price, consumers' lack of identification ability, and lack of relevant policy materials and labor service charging standards. However, the fundamental reasons for this chaotic situation are the design industry and the labor-intensive construction industry? Excuse me and? Caused by it.

Many customers hope that the design, decoration and construction enterprises entrusted by them will make profits in the sun, and the market also calls for operating in the sun, that is, every fee is transparent, scientific and can withstand scrutiny and research. Design fee, management fee, material fee and labor fee are in place. However, due to many factors, such as the immature development of the industry and the lack of scientific understanding of the design industry in society, the design industry has been forced to interweave with construction enterprises for many years, which leads to the confusion of project quotation and makes it difficult to face the world directly.

Similar situations have occurred in other industries. One of the most obvious is the well-known unreasonable phenomenon of medicine supporting doctors in the pharmaceutical industry. Angels in white, which is relied on and even admired by consumers, has long positioned medical care as a social welfare industry in China, and consumers are used to cheap diagnosis and subsidized medical expenses. Doctors' professional value can not be properly reflected, and doctors who should adhere to medical ethics have to swing from side to side in front of principles and interests and seek their own reasonable value expression by unreasonable means.

In the design and decoration industry, because the design value comes from the project income and the project profit is the lifeblood of this design and construction intertwined marriage enterprise, how to maximize the profit of chemical projects has become a problem that everyone in this enterprise has to think about all the time. This is understandable for an enterprise. However, as an enterprise that strives for the design effect for customers everywhere and is careful in design expenditure, it can provide customers with the most cost-effective design while creating life and visual enjoyment for customers. As for the role of being a good consultant to customers and becoming the designer they need, it is difficult to balance morality and interests under the background of enterprise operation, which leads to many consciences. And more designers who can't be called designers have evolved into salesmen of high-profit decoration projects and materials. What is the design that helps to improve the project cost? What is the design that helps to improve the profit of the project? What is designed to help reduce the trouble in construction; What kind of materials will be designed with the highest rebate after successful recommendation; What kind of design drawings can enable customers to design what they want when signing a construction contract (because only when signing a contract can they get a design commission and a high profit can they get a bonus)

Is it hateful? Damn it. But can this be entirely attributed to the designer? What is a qualified designer is not discussed here for the time being. In fact, designers are also victims of the status quo of the industry, and they are also worried and depressed, and they don't want to do this seemingly deceptive work.

What's wrong with design and engineering under this system?

1, consequences of imperfect design drawings

First of all, due to the known design crux: the design drawings are very imperfect; The design is unreasonable, irregular and inaccurate, so it must be adjusted and changed frequently during the construction process, or even redesigned. There are too many uncertain factors in the design, which leads to the failure to operate cautiously and efficiently as planned, so it is necessary to communicate with designers and owners during the construction, and many schemes should have been determined in the design stage. This way of working is doomed to be inefficient and disorderly, and the direct consequence is low efficiency, which leads to economic losses in labor, materials, management and other aspects.

2, the consequences of gray quotation

The decoration construction process is mainly composed of a series of material procurement activities and multi-process processing operations, which is complicated and not complicated. A quotation system with hidden profits. With the participation of customers, the deeper understanding of the project and the longer time, its opaque factors are gradually exposed. Material price difference, labor cost difference, charging items suspected of profiteering, falsely reporting loss coefficient, and setting up unreasonable projects are too many links because they are doomed to bear gray profits at the beginning of setting. And what was once set? We have no profit at all on materials? 、? The labor cost we reported to our customers is the cost we paid directly to the workers, and there is absolutely no difference? 、? Is the loss figure accurate? 、? Our profit is only 8% (or even lower) of our own management fee? Wait, false promises. Over time, it becomes more and more embarrassing in front of consumers who are more and more aware of the truth. It seems that every link needs to cover up the truth, and every link has a contest in which customers participate, so that all stakeholders can carefully safeguard this doomed commitment. However, the inevitable disputes after breaking the promise have brought endless troubles and mental injuries to the construction link, which made the construction department feel tired and made consumers complain about the poor decoration and spend money on gas. This is a classic summary of a professor after a decoration trip: lose weight and do decoration, find a decoration company to decorate and buy decoration materials. The corresponding decoration industry is also rumored to have a saying:? What can Pepsi do as a decorator? . In addition to expressing the wide range of knowledge involved in home improvement, this sentence may also express another concept, that is? Those who do the decoration are battle-hardened, master all kinds of negotiation skills and deal with all kinds of difficult problems? . But they also have their difficulties: the design is designed by the designer and the contract is signed by the designer. There are still so many problems that need to be coordinated by designers in the construction. The owner seems to trust the designer very much, even his own projects are assigned by the designer. Moreover, many of his own bosses are designers. The customer does not pay a separate design fee. Can this project not include design fees? And that 8% (or even lower) management fee is enough for the company's daily administrative expenses? ! Can this design fee and construction management fee not be hidden in the quotation system? -I can't help it!

3. The supervision system is difficult to be fair (within the enterprise)

Maintaining the grey quotation system and maximizing the profit of the project is also the top priority that the supervision department of design and decoration enterprises must always pay attention to. The supervisor, designer and builder are tied in the same boat. Under the background of macro-control of the company, there are always endless concerns about something, and it is undoubtedly impossible to be truly fair and just in the face of big and big issues.

At the same time, the imperfect and unreasonable design drawings and the opaque factors in the quotation system make the supervision with strict, accurate, fair and honest as the core spirit feel deeply difficult and helpless in reality. (The defects of the designer's supervision over the construction link are similar to the above situation. )

4. Staggered bundling is not conducive to professional segmentation and industry development.

In the state of interweaving and binding, complex coordination and internal friction hinder the in-depth development of various majors. The theory of specialty subdivision tells us that when the professional cooperation under the unified organizational structure management system hinders the further development of the specialty, each specialty is bound to move towards an independent, market-oriented and cooperative mode? . What the industry development brings to consumers is undoubtedly better and more scientific consumption behavior.

Due to the unreasonable binding and marriage of design, construction and supervision, the above problems are insurmountable obstacles to the development of the industry. Based on the working experience of overseas design institutions in China and the design operation mode of developed countries and Hong Kong and Taiwan, it can be proved that the operation mode of interior design project = interior design institution design+construction of construction enterprises+supervision of supervision institutions will surely become the inevitable trend of the development of domestic decoration industry, and its scientific and practical nature is beyond doubt. Conform to the laws of market economy. Do not break, do not stand. We regard the practice of industry segmentation as our own responsibility, regard it as a career milestone worthy of our pursuit and efforts, and unswervingly go down to this epoch-making goal.

The above is the operation management of the decoration company I provided for you. I hope you like it!

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