Character experience, Zhu Mengyi.

Zhu Mengyi, 1959 was born in Liukoupu Village, Liu Chang Town, Fengshun County, Meizhou City, Guangdong Province. He is a man of the hour in the real estate industry in China. In real estate, most people don't know him, and a few people who know him call him "Zhu Laonong". But this does not prevent Wang Shi, chairman of Vanke Real Estate, from respecting Zhu Mengyi: "Hesheng Chuangzhan is the real aircraft carrier of China real estate industry." -It should be introduced that Chuangzhan is a Hong Kong-listed company owned by Zhu, but it is not all business-obviously not flattering. If you compare it with Shengchuang Exhibition and Vanke, you will know this: the development scale of Shengchuang Exhibition in one city in Guangzhou is equivalent to the sum of Vanke's development scale in five major cities in China, two years 1.998 and 1.999. In Guangzhou alone, there are nearly 20 projects developed by Hesheng Department, and the area of commercial housing sold exceeds 6 million square meters. If the projects under construction in Beijing and Guangzhou are included, the total amount will exceed100000 square meters. This figure is incomparable among domestic private developers. Ranked second in the 2008 Hurun Charity List; On the Hurun Report in 200810; Third place in Hurun Charity List in 2009; In 2009, Clear Water Bay in Hainan ranked fifth in Hurun Report. 20 12 hurun real estate rich list: Zhu Mengyi family ranked eighth with wealth1800 million yuan. 20 13 new wealth China's rich list ranked 30th with1700 million.

Being a business is to choose a life where you can't sleep well every day. During the day, you think with your front brain, and at night you must think with your back brain. From the stage when Zhu was not in business, he thought much more than others. "At that time, many people in our town set up shop at home, which was a mess. I thought, if these people are concentrated in one street, it will be easy to manage and easily form a market. " Zhu Mengyi went to the town government, which was beyond the scope of the contractor's work. From the beginning, Zhu Mengyi consciously became a real estate developer. From Fengshun to Guangzhou, he has accumulated rich interpersonal relationships and strong market insight in a few years, which enabled him to establish a joint venture with Zhang Helu in Hong Kong 1992.

Zhu Mengyi pursues big moves. As soon as he entered Guangzhou, he bought a large piece of farmland in Tianhe District. Zhu's calculation is that Tianhe District will develop into a commercial center in the future planning of Guangzhou Municipal Government.

To a great extent, this sustainable development depends not on abundant funds or contacts, but on Zhu's proper handling of market prospects: the land acquisition location is remote and the land price is low, but almost all of them are located in the central areas of future urban expansion, such as Tianhe and Panyu in Guangdong. The low price and good prospect have formed the benign rolling of the expansion wheel of Synbiotics. Besides, Zhu Mengyi has no intention of tinkering around the edges. From Tianhe Huajing New City, Hesheng is represented by its large area. Among the projects developed by Hesheng in Guangzhou, five have a building area of over 500,000 square meters, three have a building area of over 6,543,800 square meters, and even two million square meters.

Cheap land and large-scale construction make the cost of joint development projects lower than other projects. The construction cost of the former Henderson China Company is the lowest among large developers. Take high-rise buildings as an example. The average construction cost of developers is 3,500 yuan per square meter, but the comprehensive cost is only 2,500 yuan. For a small high-rise building with more than ten floors, the total cost per square meter is only 1.700 yuan, but other developers need 2300 yuan. "

During the period of 1997, there was no large-scale residential project in the eastern suburb of Tianhe, and Hesheng invested heavily in developing Jing Jun Garden there. When people looked down on the value of this land, the holding of the Ninth National Games made house prices rise in one fell swoop. Later, when Zhu Mengyi expanded his front to the whole country, so did his strategy: Take the newly acquired 1.8 million mu of land in Baodi County, Tianjin as an example, the average land price is only 6,500 yuan per mu, and the government will also invest in municipal construction. It can be described as "no-cost income".

However, "Zhu Laonong" not only accumulated land extensively, but also knew how to intensively cultivate it: Hesheng introduced advanced design, development and management concepts from Hong Kong and made a lot of innovations to ensure the high quality of the real estate. Low-priced, high-quality real estate has finally formed a strong competitiveness in the market. These innovations have greatly improved the quality of real estate. Xie Shidong said that due to the brand effect, the real estate developed by Hesheng is more expensive than the surrounding projects and sells faster. Jing Jun Garden costs 5,000 yuan per square meter, but the average price of surrounding projects is only 4,000 yuan, and all 3,000 houses are sold out within two years.

Zhu Mengyi not only laid a government IP cable, but also laid more pipelines while digging pipelines. Then, he sold these pipes to telecom operators eager to lay optical cables. The price of a pipeline is 80,000 to 200,000 yuan per kilometer. In less than two years, Zhu Mengyi has laid more than 3,000 kilometers of network in Guangdong Province. The practice of private enterprises selling optical fiber pipelines has aroused the dissatisfaction of the Ministry of Information Industry. Besides China Telecom, Yingtong is the company with the most optical fiber network resources in Guangdong Province. 20011Zhu Mengyi sold most of its shares in Yingtong to CITIC Group, which was eager to set foot in the telecommunications industry. The price circulating in the industry is 1 1 100 million yuan. Zhu Mengyi escaped unscathed and earned at least 10 billion in two years.

In Zhu Mengyi Town, many people set up shop in front of their homes, which is very chaotic. If these people are concentrated in one street, it will be easy to manage and form a market. Zhu Mengyi went to the town government, which was beyond the scope of the contractor's work. From the beginning, Zhu Mengyi consciously became a real estate developer.

Zhu Mengyi came to Hong Kong in the early 1990s and successfully obtained a permanent residence permit in Hong Kong. Zhu's exhibition was founded in Hong Kong with Zhang and Lu Weiwen on 1992. Although Hesheng Chuangzhan is a Hong Kong-funded company in nature, its main activity place or business place is in Guangzhou. Because of Zhu's good relationship with the government, he knew in advance the future development opportunities of Guangzhou New Town, so he was able to buy a lot of farmland in Tianhe District of Guangzhou at a low price.

Zhu Mengyi pursues big moves. As soon as he entered Guangzhou, he bought a large piece of farmland in Tianhe District.