commercial plan

I. Overview

As a standard way of doing things, the company's business process will not only reflect the company's image and values, but more importantly, it will also decisively affect the efficiency and benefit of the company's organizational operation. If you don't do things properly, don't expect any efficiency and benefit. This way of doing things includes not only the direction of doing things-whether the process structure is reasonable, whether what employees do is necessary for the company's development, but also the method of doing things-whether the process activities are reasonable, whether the employees' methods of doing things are efficient enough, and the attitude of doing things-whether the process responsibilities are clear and whether employees are responsible.

Company business process management also includes these three aspects:

Process structure management, so that every employee can only do the right thing, so that everything he does can bring added value to the company and realize full benefits;

Process activity management, so that every employee can only do things correctly, so that the method of doing anything is fully efficient, ensuring that from the perspective of a single activity, they can achieve full output with relatively little input;

Process organization and management, so that every employee can actively and responsibly do things, so that the behavior requirements of process structure management and process activity management can be implemented to the letter, and ineffective and inefficient lazy behavior can be avoided.

Second, the problems that can be solved in the project implementation

1, the unit, department and job role do not cooperate, and the internal friction of the organization is serious;

2. If the responsibility of the post is fixed, then protect yourself, not seeking merit, but seeking nothing. People who should help each other will turn a deaf ear and turn a blind eye;

3. The job objectives are vague, and they all work for work and perform their duties in order to perform their duties. Employees work hard, but the company's benefits have not improved or improved;

4. Technology and management are separated, there are technology introduction and innovation, there is no technology management, and technology is developed for the sake of developing technology. The technology of the company is advanced, but the development is backward;

5, there is ISO9000 quality system certification, without the guarantee of system implementation, ISO9000 certification only plays the role of increasing advertising, and the product quality is low and unstable;

6. The management of employees pays more attention to accountability and settling accounts after autumn, ignoring the immediate coordination of process control, and ultimately the losses are mainly borne by the company;

7. Lack of necessary marketing integration, uncoordinated marketing strategies, squeezed marketing channels, and high marketing expense ratio, but the market share has not increased much, even negatively;

8. Ignoring customer relationship management, customers are in-laws, and when they go out, they become enemies, opening up new markets and losing old ones;

9. The brand creation idea is improper, only seeking popularity, not paying necessary attention to reputation, relying too much on advertising for market development, with a large amount of advertising investment and no stable market share improvement;

10, the official standard consciousness is serious, the hierarchical concept is prevalent, managers are used to giving orders from above, and there are many contradictions between managers and managed people.

Three. Project work content

1. Carry out education and training, so that the employees of the company can form a broad sense of organizing the company's operation according to business processes from top to bottom, and fully master the technology of business process management;

2. Desalinate the concept of hierarchical control and replace hierarchical control management with business process management to strengthen process control and strengthen the efficiency and benefit management of the company's organizational activities;

3. Compare the contents of 97 primary sub-processes organized and operated by the company, sort out and standardize the business processes of the company, and draw a flow chart;

4. Analyze and determine the relationship between different processes, and clarify the structure of the company's business processes to ensure that everyone does the right thing and everything can create enough benefits for the company;

5. Analyze and determine the activities of each link of each process, formulate management system to ensure its continuous optimization and development, so that everyone can do things correctly and ensure the efficiency of doing things;

6. Analyze and determine the relationship between different processes, so that the undertaker of each process and its activities can complete the process activities in strict accordance with the requirements of the process interface, and ensure that everyone is responsible for doing things.

Four. Actual results of the project:

1. Flowchart of 97 sub-processes run by the company;

2. Description documents of 97 sub-processes of the company;

3. The company's business process structure optimization and adjustment management system;

4. Optimize and adjust the management system of business process activities of the company;

5. Process interface connection management specification.

Verb (abbreviation of verb) project implementation procedure

1. Organize education and training, so that the employees of the company can widely form the consciousness of organizing the company's operation according to the business process from top to bottom, and fully master the technology of business process management;

2. Discuss and determine the idea of organizing the company's operation according to the business process, and change the rigid idea of hierarchical control management;

3. Analyze the process of the company's current way of doing things, and sketch out the flow chart of the company's organization and operation according to the original appearance;

4. According to the idea of process management, analyze and find out the efficiency and benefit loss of the company's current way of doing things;

5. According to the content and specification requirements of 97 primary sub-processes organized and operated by the company, sort out and standardize the company's business processes;

6. Analyze and determine the relationship between different processes, and clarify the structure of the company's business processes to ensure that everyone does the right thing and everything can create enough benefits for the company;

7. Analyze and determine the activities of each link of each process, formulate management system to ensure its continuous optimization and development, so that everyone can do things correctly and ensure the efficiency of doing things;

8. Analyze and determine the relationship between different processes, so that the undertaker of each process and its activities can complete the process activities in strict accordance with the requirements of the process interface, and ensure that everyone is responsible for doing things;

9, standardize the design business process, and draw the flow chart;

10. Collate and summarize the system documents of process management.

Implementation measures of intransitive verb project

1. The entrusting party (hereinafter referred to as Party A) and the entrusting party (hereinafter referred to as Party B) form a project team, with the chairman or general manager of Party A as the project leader, the director of enterprise management department or the person in charge of relevant functional departments as the executive deputy leader, and the experts selected by Party B as the deputy leader;

2. Party A is equipped with X staff members to undertake some auxiliary work, provided that they have college education or above, have basic knowledge of company management and can undertake the drafting and revision of general documents;

3. The project team works under the leadership of the project leader and deputy leader, and Party A must work closely with relevant departments and personnel of Party A to complete the work on time and with good quality according to the requirements of the project progress;

4. Party B's experts and auxiliary personnel go to Party A's residence to carry out their work, and the transportation and accommodation expenses shall be borne by Party A, and the accommodation standard shall be the standard of a three-star hotel;

5. In order to reduce the project input cost of Party A, all the work that does not need to be completed in Party A's workplace is required to be brought back to Party B's residence by Party B's experts.

VII. Project consulting fee

1, consulting fee charging standard.

The usual practice of consulting service fee is to calculate according to the working hours or working days of experts. Its standard is 1500 yuan (RMB)/expert working hours, that is, 12000 yuan (RMB)/expert working days. You can also negotiate packaging.

2. Payment method of consulting fee.

Consulting fees shall be paid in installments in proportion. Generally speaking, it is paid in two installments at 5: 5. After the down payment of the project is paid to Party B's account, Party B's experts will go to Party A's residence to start the project within one week. Second, its payment is made in the middle of its project.

Business Plan (2)

I. Background analysis

The first commercial street of Xx is located on the banks of Haohe River, in the commercial center of the city, and only one step away from the northern section of the bustling South Street. Why is it difficult for such a diamond-level commercial street to be "hot" at present? We must first study and analyze it in order to find out the "focus" and prescribe the right medicine. According to the investigation and analysis, there are two main reasons for the commercial pedestrian street in the first phase of XX: congenital and acquired.

(A), the commercial street design "congenital deficiency"

1, it is difficult to hold big events in the big square. At the intersection of ×× Street and ×× Road in the north square of the pedestrian street, a five-star hotel is adjacent to the west. Originally, it belongs to the commercial stage that attracts the public's attention and is most suitable for holding large-scale activities, which can continuously inject popularity into the commercial street. Because the "dry fountain" and "simple flower bed" of the square are only designed from the perspective of landscape, and the commercial value of the square is not considered, it is difficult for today's square to gather people and absorb big flowers. Function of type activity. If the square is not hot, the commercial street will naturally be left out in the cold.

2. "rockery" became a stumbling block. The "rockery landscape" at the south entrance of the pedestrian street has no ornamental value and stands in the middle of the road. In fact, it has become a stumbling block to prevent tourists from entering the inner street. In addition, the steps of the south entrance do not meet the requirements of the smooth flow of commercial streets, and humanized ground design such as disabled people and blind roads is not considered.

3. The commercial function of the connecting passage between the inner street and the outer street is missing. The three passages from XX Street to Inner Street are a failure in terms of commercial function design. According to the layout requirements of the commercial block, both sides of the main road and the auxiliary passage in the block should be frontage houses, thus forming a row of shops in the block. This can not only effectively attract customers to shop, but also easily promote and gather passengers, and also maximize the utilization of land resources, just like Shanghai Yuyuan Commercial Street, where all roads have shops and every inch of land is generating money. Unfortunately, two of the three passages leading from the outer street to the inner street in the first phase of XX are "dark alleys" without any shops, so customers can't see the commercial atmosphere at the corner and don't even know that there is an inner street inside; The passage between the first phase and the second phase also stops here, because there is no storefront room on the south side of the first phase building, and customers walking on South Street can't see the commercial atmosphere on the corner.

4. The green belt on the side of 4.XX Street is designed to be too long, blocking the store door. Many customers have to make a big detour when shopping in the store, so they give up the motivation to buy, which leads to a light business in the shops facing the street.

(B), commercial street planning "acquired disorder."

1, ×× Plaza Commercial Street is located in the core business district. In today's market competition with special emphasis on personalization, commercial streets must have their own "soul", that is, strategic positioning and business theme. The commercial street of Xx Square is first positioned as "XX Street" (very good), then as "XX Street" (very good, but it is very laborious to promote), and now it is called "XX Square Pedestrian Street" (old-fashioned, with no distinct personality and unclear target customers). Because there is no accurate and accurate market positioning, the problems of "who am I" and "who do I serve" in business are not solved first, and other problems are difficult to solve.

2.XX Square is a good "citizen square", but to attract the general public to gather here, we need to have a strong "square culture", such as square sculptures like XX Road, XX Square and XX Pedestrian Street. In addition, there are guide card, leisure chairs, newsstands, public telephone booths, trash cans, billboards, open-air teahouses and so on. At present, because the above facilities are not matched, the "magnetic field effect" of the square is not good, and it is difficult for the commercial street to be "hot".

3. To build a commercial street, and the service is "absent". The developer develops a shop and sells it, and then the property management company takes charge. This is the "old imperial calendar" for developing commercial real estate. In fact, property management can't replace business management when operating commercial street in XX Square. From "cold" to "hot", commercial streets need professional planning and management institutions to operate, which is the so-called "pan-commercial real estate operation". In the initial stage of XX Plaza, commercial planning and management institutions did not intervene in the whole process, and the rental and operation of shops were completely "marital autonomy" by owners and merchants. Both sides lack mature rationality, and the commercial street itself has not engaged in "hype" to start and cultivate the market, which cannot form a hot business atmosphere. In addition, after buying the store, I didn't pay enough attention to the owner, and didn't give guidance and service from the perspective of starting the operation of commercial street as soon as possible and enhancing the commercial value. For example, the two chief storefronts, No.66 (circular) and No.68 (spire) at the north entrance of the commercial street, have been vacant, which has a great influence on the operation of the merchants in the inner street and the atmosphere of the whole commercial street.

Second, the commercial street positioning

The strategic positioning of XX Plaza Commercial Street is very important. In view of its geographical location and business environment, according to the consumption trends and preferences of urban consumer groups, we have made the following strategic positioning:

1, street name: Fashion Beauty Street in XX Square

2. Concept: XX Square-XX Street is the gateway for sightseeing, the commercial street where international brands gather, XX Square, XX Square, XX Square and XX Square.

3. Advertising slogan: ×× Square/Fashion Beauty Street-Meet×××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××××

4. Business category: shopping, leisure, catering, beauty and entertainment.

5. Commodities: mainly engaged in international and domestic brand-name clothing, clothing, cosmetics, jewelry, glasses, watches, snack food, handicrafts, etc.

6. customer orientation: urban fashionable women, tourists at home and abroad.

7. Business philosophy: From the height of urban management, build a famous commercial street in the Yangtze River Delta.

Third, investment planning.

The investment promotion of Fashion Beauty Street in XX Square belongs to the measure of "breaking through the dilemma", and the investment promotion needs to start from the following aspects:

(1) Issue an investment notice.

We plan to publish the investment announcement in XX Evening News and XX TV Station in mid-April, highlighting the market advantages, market positioning and potential huge business opportunities of Fashion Beauty Street in XX Square, and attracting merchants to make an appointment to register and lease stores.

(2) Hold a press conference on investment promotion.

The investment promotion information conference is scheduled to be held in the adjacent XX Hotel on April 20th. There are fashion brand dealers in XX and surrounding cities, as well as clothing, jewelry and cosmetics merchants who intend to operate in XX Square, the international trade market in XX. The number of participating merchants is planned to be controlled at around 100. The main information to be released at the meeting is:

1 and the overall planning, market positioning, unique advantages and prospects of Fashion Beauty Street in XX Square;

2. The resources of shops in 2.XX Street that can be purchased or leased by merchants, including preferential policies in terms of price, rent and property management.

(3) Integrate store resources

The shops in the first phase of XX are all sold out. Are investors willing to entrust our company to invite investment and lease? Do you agree to accept the agency lease price (or leaseback quotation) proposed by our company? Before holding a press conference on investment promotion and announcing investment promotion, XX Housing Sales Company and the owner must first reach an agreement on the intention of entrusting investment promotion and the rent price. Once you have determined which shops can be entrusted for investment promotion, you can carry out investment promotion activities, introduce merchants and negotiate rents.

In order to form a good business atmosphere in the first commercial street of XX as soon as possible, and strive to bring all empty shops into the scope of investment promotion, according to the market positioning of the commercial street, we will conduct targeted investment promotion. If some owners take the attitude of waiting for the store to appreciate, they would rather idle than rent it. Starting from the overall interests and long-term interests, we should seriously guide and mobilize them to rent out as soon as possible, and put an end to the phenomenon of empty storefronts in commercial streets.

For the merchants seeking to sublet or withdraw their rents, we should actively publicize the measures that our company is taking to prosper the commercial street, and mobilize them to dispel their thoughts and restore their confidence. If the merchant still wants to sublet or return the lease, because the owner and the merchant have an agreement, we can bring the store into the scope of investment after the two parties terminate the contract.

(4) Relevant rent policies

One of the reasons why the commercial atmosphere of the commercial street in the first phase of XX is light is that shop investors are eager to offer high returns and high rents, which makes many merchants who want to settle in and operate flinch. Therefore, before inviting investment for the owners, we must do two important tasks well. First of all, we should explain to the owners the location difference between the north and south ends of South Street, and explain that the first phase of commercial street in XX is in the early stage of entering the market, and its prosperity needs a cultivation process, so we can't ignore the market's affordability and offer a "sky-high price". It is important to tell the truth to the owner. High rents lead to uninhabited shops, and owners have to bear the interest on home purchase loans as usual, so it is difficult to improve the value of shops. Second, from the interests of both owners and merchants, design a rent policy that is more in line with market conditions and the current situation of commercial streets. At present, the appropriate rent for XXX Phase I stores is:

1、? Shops in the inner street: the rent is 600 ~ 700 yuan /m2/ year (according to the calculation, the average selling price of shops in the inner street is 8,500 yuan, and the average area is 1 100 m2. The investment in house purchase is about 940,000 yuan, and the interest rate of house purchase loan is calculated at 4.7%, with an annual interest of 44,000 yuan.

If the rent of such shops is 6 million to 700 yuan //m2// year, and the annual income is 66,000 to 77,000 yuan, the income after excluding interest is 22,000 to 33,000 yuan. Under the current circumstances, such rents are attractive and acceptable to businesses. )

2. Outside shops: the rent is 800-900 yuan //m2// year (after calculation, the average selling price of outside shops is 1.25 million yuan, the average area is 200 m2, and the investment in house purchase is about 2.5 million yuan. The interest rate of house purchase loan is calculated at 4.7%, with an annual interest of 750,000 yuan.

If the rent of such shops is 8 million ~ 900 yuan //m2// year, the annual income is 654.38+06 ~ 654.38+08 million yuan, and the income after excluding interest is 42.5 ~ 62.5 million yuan. This kind of rent is for businesses. At present, it is easy to accept. )

(5) Preferential measures for merchants to settle in

In order to effectively start the market and establish the confidence of merchants to settle in, we will "release water to raise fish" and launch necessary preferential measures as soon as possible from the height of prospering the market:

One is to provide free advertising space for light boxes within one year after the merchants settle in Shangjie (we will make light boxes, and the merchants are responsible for making lighting and electricity bills) to promote their own products or brands;

Second, where businesses hold brand promotion and commodity promotion activities, they are allowed to hold an event free of charge every quarter in the Guang Bei market within one year to encourage the holding of influential square "fashion show" activities;

Three, for all merchants who have been in business for one year, the store property management fee will be charged at a 20% discount;

Fourth, in order to reduce the operating costs of settled merchants, we will coordinate with the industrial and commercial and tax departments to give preferential tax policies to XX Square Commercial Street as a bazaar, and at the same time appropriately reduce the industrial and commercial management fees.

Fourth, create a business atmosphere.

(1), layout of commercial street indication and identification system (see the design renderings of XXX advertising company for details).

(2) Design and make sculptures of squares and inner streets (see the sculpture photos of XXX Pedestrian Street) to add the cultural charm of XXX Square and attract tourists for leisure.

(3) Landscape advertising light boxes, European leisure chairs, public telephone booths, newsstands and beverage ice cream kiosks are set up in the square and the inner street in turn, and movable three-dimensional landscape flower beds are built with flower bonsai in the square to increase the visual attraction and expand the leisure and service functions of the commercial street.

(4) Invite government departments and social organizations to hold theme activities in the square, so as to enliven the atmosphere in the square and attract people's attention. In particular, we should seize the opportunity of frequent activities around May Day, contact the Federation of Trade Unions, the Federation of Literary and Art Circles, the Group Art Museum, Xinhua Bookstore and other units to hold square activities, and use the media to promote XX Square skillfully.

(5) Jointly organize the exhibition of "XXX Charm" excellent photography square with the city photographers association and the news media, and enhance the fashion taste of XXX square by cultural means.

(6) Since May, we have tried to hold several "Summer of XXX" square music appreciation meetings to enhance the status of XXX square in the eyes of citizens with elegant art and enhance the "gathering flow" effect of the square.

Verb (abbreviation of verb) Suggestions on hardware transformation of commercial street

1, the reconstruction of XX North Plaza is suitable for holding large-scale activities.

2. The South Gate rockery was demolished in the first phase of 2.XX, and the ground was humanized and commercialized.

3. The garden in front of the store on the side of Linxx Street has been transformed to facilitate customers to enter the store without barriers.

4. Drainage reconstruction should be carried out on the ground of the inner street to prevent rainwater from flowing back into the store in summer.

5. It is best to build a row of street houses for the demolition of Nanhuayuan in the first phase of 5.XX, which can not only attract customers into the inner street, but also generate income.

The above plan will be implemented after being approved by the chairman.