Liu's life wisdom

1, many people look up to the e-commerce industry and see a few more prominent and glamorous. Actually look down: bones! Again: there are still opportunities in the e-commerce industry, but we must be prepared to start a business for more than 10 years, and we must have enough money to burn!

2. I often hear people around me complain that they get too few opportunities and envy others' good opportunities! So I keep changing my own work or business model. I think the opportunity is created by myself, not by myself! —— Excerpted from Liu's personal Weibo on April 17.

You can constantly criticize an entrepreneur, but please don't be so sarcastic! In any case, even if entrepreneurs fail, they are better than those who just laugh at others for not doing practical things all day 100 times! -and colleagues on the road to grassroots entrepreneurship * * *! Everybody, come on.

Firstly, I am not qualified to be a successful entrepreneur. We are still in the early stage of our business. I think the most important thing is persistence! Adhere to your own values, do what you think is right, adhere to the concept of customer first, and work hard for decades. —— Excerpted from Liu Weibo on February 9, 20 10.

You can constantly criticize an entrepreneur, but please don't be so sarcastic! In any case, even if entrepreneurs fail, they are better than those who just laugh at others for not doing practical things all day 100 times! With colleagues who are on the road to grassroots entrepreneurship, come on!

6. Looking at people around you with a positive and optimistic attitude will make you feel very happy and have many friends; Always look at others with negative and suspicious eyes, and you will always be in despair and isolation! Try to discover the advantages of others; Try to find your own shortcomings! —— Selected from Liu Aug 15 Weibo.

7. I really didn't think of "Oneworld, oneshop!" Our speech has caused so many misunderstandings, and the original intention of our internal slogan is: market competition is cruel, we will be eliminated if we don't work hard, and many businesses will die in the future! So we must work hard, work hard and work hard again! —— Excerpted from Liu's personal Weibo on February 29th, 2065438+00.

8. I wanted to keep my head down and stop talking about Jianghu publicly, so as not to become the target of public criticism! The helpless monopoly and unspoken rules of the industry are suffocating. It is better to struggle and shout than to be suffocated! This is just human instinct! I'm just a marketer who cries fair competition everywhere! I'm not a bad boy! Really! —— Excerpt from Liu's personal Weibo on May 24.

9. Many people came to ask me today: When will JD.COM be listed? We really don't have a listing plan and haven't thought about it carefully. We just want to bury ourselves in the user experience. There are still many things we can do and more things need to be done! Thank you for your concern for JD.COM! However: we will come sooner or later! —— Excerpted from Liu Weibo on February 9, 20 10.

10, if you want to start a business, it is really not recommended that you choose commercial retail! Your sales will not increase until you die! The rapid growth of your sales is bound to offend many people, because they are all won from others' baskets! This is a whirlpool, which keeps turning, and you can't stay out of it. . I really want to drop everything and elope one day. . —— Excerpt from Liu's personal Weibo on May 20th.

1 1, I just saw that it was interesting to invite his first girlfriend to the listing celebration dinner on National Day! I was deeply moved. If JD.COM goes public one day, I should invite my first girlfriend to celebrate. Because of JD. "Jing" on COM is the last word of his first girlfriend's name. They were still together when they started their business, so they were named after the last word of their names. Congratulations on National Day!

12. Yesterday, an entrepreneur who just entered the e-commerce announced that he would be the second in the industry within one year and listed in three years! Last year's contestants generally said that it would take three years! This is like the Great Leap Forward! I think investors will only blow the balloon of the big industry, which is conducive to the rapid development of the industry. But entrepreneurs and entrepreneurs can't follow the trend, they must do things in a down-to-earth manner, or they will blow it! —— Excerpted from Liu 09 February 65438+ Personal Weibo.

13, I insist that there is no good or bad way of enterprise management! Democracy, family, professional managers, modern international, farmers! Can succeed! The key is whether your enterprise has formed a specific management culture atmosphere! Does your team understand and accept a certain management style! "Understanding and accepting your management style" is the key!

14, it is recommended that entrepreneurs try to cooperate with big funds when introducing venture capital! I would rather have a lower valuation! Because it is useless for small fund managers to support you, they can't handle the LP behind them, and many things are very troublesome to advance! According to the experience of cooperation between Lao Liu and VC, large funds can be promoted quickly, but small funds have endless bargaining and wasted a lot of time!

15, many entrepreneurs left messages saying that their companies are small and worried that they are in a weak position, not to mention control! In fact, investors and entrepreneurs will always be equal partners. Being young doesn't mean being weak. Growing up doesn't mean you can be above investors! Personally, most investors actually support the founder's control! Stick to the bottom line and actively negotiate! -On July 6th, Liu talked about the financing taboo in his personal Weibo.

16, the industry bottom line has been broken again and again! Because companies that used to play hooligans will abide by the robots.txt agreement! This is also the fundamental reason why more and more companies don't trust the old horse! Information transparency and service for users? This deceptive story is no longer believed. Sooner or later, whoever gives more money will be ahead, and you won't get fair information. On the contrary, it will only increase the burden on e-commerce, and ultimately consumers will pay the bill!

17, your good days are because you work harder than others, not because you want your competitors to die! Because one competitor falls, more competitors will flood in!

18, I'm not a big mouth, I'm just a person who doesn't want to hide his heart! Really! Who says I'll talk too much in the future? Who am I worried about? !

19 met an executive of a large bank and asked why it is so difficult for private enterprises to borrow money. He said: loans to state-owned enterprises are not responsible for bad debts; Lend money to your private enterprise, and you will lose your job if you have bad debts! This is the root cause. As long as the system problem of "state-owned enterprises are relatives and private enterprises are outsiders" cannot be solved, the state's support for the development of private enterprises will always be a slogan! And private enterprises have solved 70% of the employment in China! -From Liu's personal Weibo on June 3rd.

20. Many people think that there is a shortage of e-commerce talents in China! Some colleagues in traditional industries complained to me that they could not find e-commerce talents when they met. I really don't understand what "e-commerce talent" is. Today, I took a look at the experience of our company's senior executives before they joined the company. 92% have never done e-commerce and 84% have no Internet experience! As long as you know the business and the users, that's enough. The so-called e-commerce talents are just legends!

2 1. Some entrepreneurs are afraid of losing financing opportunities and dare not take the initiative to negotiate financing terms. Sign the agreement at will with the mentality of "I am the uncle with the money in my hand"! This is as despicable as the mentality that "the person who owes money is a grandfather"! You can take all legal measures to win a game rule that is beneficial to you, but you must not play by the rules! The last bus of e-commerce financing is about to start. Good luck to everyone! -On July 6th, Liu talked about the financing taboo in his personal Weibo.

22. Recently, I have seen many people say that e-commerce enclosure is to make money by real estate! This is caused by the ignorance of large-scale e-commerce logistics. At present, there is no super-large single warehouse that can accommodate millions of goods in China, and large e-commerce companies can only build their own or OEM. Before the completion of JD.COM Asia No.1, we rented seven warehouses in Beijing, resulting in poor shopping experience and logistics costs! This is the main reason!

23. Money is not everything! Three years ago, an industry tycoon wanted cabbage prices to control us, and he also gently threatened, "If you don't cooperate with me, can't I kill you with 500 million dollars?" I said, "I had almost no money when I started my business. Why am I afraid of today? " And the anti-taboo of youth: "Working with me is your last chance to enter the retail industry in this life." Today, I heard that the b2c website is out of service. Barefoot. Don't be afraid to wear shoes. .....

24. Some netizens don't agree to apply for software major, and think it is too difficult to be an R&D staff! Looking back on my career, I am crazy about programmers! I remember doing an electricity fee management system once. I used my summer vacation to go it alone. I used to squat on the table for four hours for four days and three nights. A few days ago, a friend told me that his company is still using the enterprise management software I wrote more than ten years ago. If you have value, you will have satisfaction and happiness! -From Liu's personal Weibo on June 28th.

25. Share the training system in JD. COM: there are "EMBA training programs" above the director; There are "management cadre training courses" for middle and low-level managers; Lower-level employees, such as dealers, have a "100 thousand training project"; New graduates have a "management trainee plan". These trainings are free for employees, and there is no lock-up period! You don't need any compensation to leave JD.COM after training. In the rapid development, JD.COM is not perfect, but we will continue to work hard!

26. Some people have just made money after losing nine years, saying that e-commerce should not operate at a loss; Some peers whose loss ratio is nearly 10% are still blaming losses, don't burn money; Some investors are tired of singing down e-commerce in order to lower the valuation of e-commerce; Some people know nothing about e-commerce but pretend to be experts to question the e-commerce model. The above four types of people are liars! Don't be afraid of e-commerce peers! Work hard! A business model that brings convenience and saves money to many netizens will not fail! ! !

27. A classmate warned me that Weibo talked less about companies and industries to avoid being attacked; Another classmate warned me not to talk about society in Weibo, lest I be fooled; Another friend warned me not to talk about personal matters on Weibo, which would affect my image. Yesterday, another friend warned me not to talk about life like cooking in Weibo, unlike an entrepreneur; Today, I want to tell myself: be true to yourself and say whatever you want! —— Excerpted from Liu's personal Weibo on March 2 1 day.

28. Don't complain: Recently, a friend who is an e-commerce complained to me that he has worked for five years, and the annual tax payment is far greater than the profit. This year, he lost money or paid a lot of taxes. I said, stop complaining. Poor people complain about unfair income, so they levy adjustment tax. People who don't have a house complain that the house price is too high and they have to collect property tax; Everyone complains about the bad environment, so they have to collect environmental taxes; Drivers who complain about traffic jams should raise the vehicle and vessel tax; Drivers also complain that parking is difficult, and soon parking fees will rise sharply; Women always complain that men smoke badly, so they raise tobacco taxes; If you keep complaining about the loss and pay taxes, you will pay taxes for the loss sooner or later! So it's better to complain less!

29. Looking at people around you with a positive and optimistic attitude will make you feel very happy and have many friends; Always look at others with negative and suspicious eyes, and you will always be in despair and isolation! Try to discover the advantages of others; Try to find your own shortcomings!

30. This year, the tax-included transaction volume of the platform will reach 60.3 billion yuan, and the sales excluding tax will reach 47 billion yuan. If the price war is not over in three months, we will postpone the IPO for another year.

Li Guoqing, they just shine shoes. Are they capable of price wars? You don't need to sneak attack if you have the ability.

32. Some entrepreneurs are afraid of losing financing opportunities and dare not take the initiative to negotiate financing terms. Sign the agreement at will with the mentality of "I am the uncle with the money in my hand"! This is as despicable as the mentality that "the person who owes money is a grandfather"! You can take all legal measures to win a game rule that is beneficial to you, but you must not play by the rules! The last bus of e-commerce financing is about to start. Good luck to everyone!

33. I wanted to lower my head and stop talking about rivers and lakes in public, so as not to become the target of public criticism! The helpless monopoly and unspoken rules of the industry are suffocating. It is better to struggle and shout than to be suffocated! This is just human instinct! I'm just a marketer who cries fair competition everywhere! I'm not a bad boy! Really!

34. I'm not a big mouth, I'm just a person who doesn't want to hide his heart! Really! Who says I'll talk too much in the future? Who am I worried about?

We let the price intelligence officers wear uniforms mainly for fear that they will be beaten.

36. Today, I completely understand a truth: some people, those greedy people! You must never compromise. You regard compromise as a virtue in the game, and she regards it as your weakness! Never stop asking you for it!

37. I insist that there is no difference between good and bad management methods and right and wrong management methods. Democracy, family style, professional manager style, modern international style and peasant style can all succeed. The key is whether your enterprise has formed a specific management culture atmosphere! Whether your team understands and accepts a certain management style, "understanding and accepting your management style" is the key!

38. Many people came to ask me today: When will JD.COM be listed? We really don't have a listing plan and haven't thought about it carefully. We just want to bury ourselves in the user experience. There are still many things we can do and more things need to be done! Thank you for your concern for JD.COM! However: we will come sooner or later!

39. Many people look up at the e-commerce industry and see several prominent and glamorous ones. Actually look down: bones! Again: there are still opportunities in the e-commerce industry, but we must be prepared to start a business for more than 10 years, and we must have enough money to burn!

40. Some people have just made money after losing nine years, saying that e-commerce should not operate at a loss; Some peers whose loss ratio is nearly 10% are still blaming losses, don't burn money; Some investors are tired of singing down e-commerce in order to lower the valuation of e-commerce; Some people know nothing about e-commerce but pretend to be experts to question the e-commerce model. The above four types of people are liars! Don't be afraid of e-commerce colleagues, work hard, and a business model that brings convenience and saves money to many netizens will not fail!

4 1, money is not everything! Three years ago, an industry tycoon wanted cabbage prices to control us, and he also gently threatened, "If you don't cooperate with me, can't I kill you with 500 million dollars?" I said, "I had almost no money when I started my business. Why am I afraid of today? " And the youth counterattack "cooperating with me is your last chance to enter the retail industry in this life." Today, I heard that the b2c website is out of service. Barefoot. Don't be afraid to wear shoes. .....

42. The comprehensive gross profit margin of Suning Gome physical store is 19%, and the gross profit margin of household appliances can reach 25%, while that of our household appliances is only 5%.

I didn't expect the price war to be advanced. Yesterday morning, I issued an urgent notice, asking all managers above the deputy director to return to their posts and cancel their vacations. For example, Shen Haoyu came back from Europe to prepare for the war like 6 18.

44. At present, the cash in our account is about 8.7 billion, and the account period of JD.COM is only 40 days, while that of Suning Gome is 120 days.

45. Share the training system in JD. COM: there are "EMBA training programs" above the director; There are "management cadre training courses" for middle and low-level managers; Lower-level employees, such as dealers, have "100,000 training projects"; New graduates have a "management trainee plan". These trainings are free for employees, and there is no lock-up period! You don't need any compensation to leave JD.COM after training. In the rapid development, JD.COM is not perfect, but we will continue to work hard!

46. Some netizens don't agree to apply for software major, and think it is too difficult to be an R&D staff! Looking back on my career, I am crazy about programmers! I remember doing an electricity fee management system once. I used my summer vacation to go it alone. I used to squat on the table for four hours for four days and three nights. A few days ago, a friend told me that his company is still using the enterprise management software I wrote more than ten years ago. If you have value, you will have satisfaction and happiness!

You can constantly criticize an entrepreneur, but please don't be so sarcastic! In any case, even if entrepreneurs fail, they are better than those who just laugh at others for not doing practical things all day 100 times! With colleagues who are on the road to grassroots entrepreneurship, come on!

48. Recently, I have seen many people say that e-commerce enclosure is to make money by real estate! This is caused by the ignorance of large-scale e-commerce logistics. At present, there is no super-large single warehouse that can accommodate millions of goods in China, and large e-commerce companies can only build their own or OEM. Before the completion of JD.COM Asia No.1, we rented seven warehouses in Beijing, which resulted in poor shopping experience and high logistics cost, which was the main reason.

49. A classmate warned me that Weibo talked less about companies and industries to avoid being attacked. Another classmate warned me not to talk about society in Weibo, lest I be fooled; Another friend warned me not to talk about personal matters on Weibo, which would affect my image. Yesterday, another friend warned me not to talk about life like cooking in Weibo, unlike an entrepreneur; Today, I want to tell myself: be true to yourself and say whatever you want!

50. Tmall and other platforms are not our competitors. I especially thank Ma Yun, because almost all our users are from Taobao, which educated users, but these users couldn't stand bargaining, poor service and fake goods, so they came to JD.COM.

5 1, it is suggested that entrepreneurs should try to cooperate with large funds when introducing venture capital! I would rather have a lower valuation! Because it is useless for small fund managers to support you, they can't handle the LP behind them, and many things are very troublesome to advance! According to the experience of cooperation between Lao Liu and VC, large funds can be promoted quickly, but small funds have endless bargaining and wasted a lot of time!

52. The industry bottom line has been broken again and again! Because companies that used to play hooligans will abide by the robots.txt agreement! This is also the fundamental reason why more and more companies don't trust the old horse! Information transparency and service for users? This deceptive story is no longer believed. Sooner or later, whoever gives more money will be ahead, and you won't get fair information. On the contrary, it will only increase the burden on e-commerce, and ultimately consumers will pay the bill.

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