How should Wal-Mart transform itself in the face of new retail?

Then, in the new retail transformation period, how can Wal-Mart turn around and regain its market advantage?

1, accelerate platform integration and occupy opponent space.

Wal-Mart is the largest retailer in the world. Even if online channels are not perfect, offline channels and systems are enough to help them establish some advantages. You know, Amazon is also doing offline now, but the development model is very different from Wal-Mart. Instead of large-scale self-operation, we choose the mode of shareholding, acquisition or strategic investment, which not only has quick results, but also saves the time consumed by self-built systems and the cost is not high. Of course, the profit of this operation is limited.

However, Wal-Mart need not worry about this. Its offline channels are the most comprehensive, saving a lot of capital investment, and it is most handy when matching with online resources. As long as the platform is integrated, online and offline can be opened in an appropriate way to provide users with better shopping choices.

2. Link upstream and downstream to revitalize online and offline with warehousing and distribution.

In the past two years, Wal-Mart is gradually transforming e-commerce, abolishing loss-making offline stores and reducing employees. Wal-Mart in the United States has about 500,000 employees. Amazon has a warehouse area similar to Wal-Mart, but it has started to use intelligent warehouse management system, saving labor costs and time costs. Of course, Wal-Mart is also developing in this direction, mainly from upstream and downstream manufacturers to form a new retail ecosystem.

Buying an e-commerce platform is one way. The purpose of streamlining offline investment is to focus more on online sales, rather than just focusing on the operation of offline stores. This is a change. Most intermediate links are saved through online traffic and offline distribution, and user traffic is directly converted into profits.

According to this development direction, Wal-Mart will gradually reduce the number of offline stores in the future, and invest more in the construction of storage centers, distribution centers and display stores to realize the rapid response of transportation and distribution. For example, if you order a product on your way home from work, you may receive it on your way home. This not only improves the user experience, but also lays the foundation for its next consumption.