What is the prospect of the pet industry?

Young people are willing to spend money on pets because they value their pets as much as their children. Because I value it, I am willing to give it up. In addition to food, there are also medical care, daily care and entertainment, all of which are high consumption expenses.

1 As the main economic consumption of pets, the biggest motivation for keeping pets is "simply liking small animals", behind which is the consumer psychology of being willing to spend money on things you like.

2. Income growth drives consumption upgrading, which also leads to changes in consumption concepts and consumption contents.

3. The billion-dollar market brought by pets is becoming a new economic growth point. In addition to the pet trading industry itself, the rise of pet economy has also driven the development of upstream and downstream industries, such as pet food, medical industry and service industry. And with the upgrading of consumption, more sub-sectors are constantly differentiated.

4. The endless derivative demand not only cultivates offline industries such as cats and coffee, but also services such as "cloud cat raising" marketing, and also gives birth to new occupational types. Such as "pet health worker".

5. At present, China has not yet formed unified laws, regulations and industry standards specifically for the development of the pet industry, and the industry is still in the stage of spontaneous growth. Some problems exposed, such as the difficulty of taking pets to travel, the abandonment and abuse of pets, the injury of pets, environmental pollution and so on. And the mixed quality of pet-related service industries and the lack of effective supervision all restrict the long-term development of pet economy.

6. The benign development of pet economy is inseparable from the constraints of the system. This requires the continuous follow-up of pet management policies, and the establishment and improvement of laws and regulations from the aspects of protecting animal rights and interests, clarifying the responsibilities and obligations of breeders, formulating unified industry standards, and strengthening industry supervision.