Spend more time subdividing the consumer market and consumer market groups, and you will find a stable market percentage. I don't care what others do! I only do my job! When the time is right, I will improve the operation of the store! I don't know if it will help you. My shop is like this! Homogenization The so-called "homogenization" refers to the phenomenon that goods of the same category and different brands imitate each other in performance, appearance and even marketing means, and even gradually converge. The market competition based on commodity homogenization is called "homogenization competition", and the market competition based on product homogenization is called homogenization competition. The performance of publishing homogenization competition is the content level of published products, which is typically characterized by the repetition of the same type of published products and strong content substitution, that is, the differences are difficult to distinguish and small. In management, it refers to the integration of products and services. Although there are differences in form, the content, quality, technical content and use value are the same. Homogeneity is not conducive to consumer recognition, no characteristics, no differences. If it is a well-known brand, it is still competitive, but it still needs brand building and upgrading of products and services. If it is a general brand, it is bound to carry out a cruel price war, and the market prospect is not optimistic. Homogenization is like an encirclement. For brand-conscious manufacturers, if they want to break through this encirclement, they need to make more efforts in the research and development of core technologies, predict the terminal consumer market in advance, and take the lead in making changes in order to stand out from the homogenization phenomenon. It can refer to the phenomenon that the types, production methods, production processes and transmission contents of various information in a certain field are almost the same. How to stand out from homogenization: First, in the face of homogenized products, products and services must be tied together in marketing strategy to provide customers with high value-added services. When it is difficult to make substantial changes in product homogeneity, we can differentiate our services, serve our own characteristics and customer satisfaction, and then improve the overall customer satisfaction. Through the systematic construction of corporate culture, employees' values and work ideas have been integrated, the centripetal force of the team has been further enhanced, and the awareness of service rules has been significantly improved, which has made people objectively feel the formal management and scientific training capabilities of the enterprise and achieved remarkable results. Second, in the face of homogeneous products, we must strengthen the role of marketing and advertising in marketing strategy, increase investment, and gradually build the brand and influence of H enterprise. Third, in the face of homogeneous products, we must strengthen the sales strategy training for business personnel and build a high-quality salesman team. In the case of the same product, the same marketing support and technical support, the key to success is the comprehensive quality of the business personnel themselves. Fourth, attach importance to technical research and develop new products with differences and originality. Homogeneous competition refers to the phenomenon that the products of the same series of different brands imitate each other in appearance design, physical and chemical properties, use value, packaging service and marketing means, and even the technical content and use value of the products gradually converge. Market competition based on product homogeneity is called "homogeneous product competition".
In today's world, homogenization competition is becoming more and more serious, and all walks of life are facing saturation. China's unique policies and temperament determine the serious situation of overcapacity. Faced with such a situation, how does homogenization competition stand out? The world has always been like this, and the formation of the global village is independent of human will. Many fixed patterns are relatively mature and all walks of life are relatively saturated. But is there no chance? The answer is no, of course. People don't lack opportunities, what they lack is the vision of finding opportunities. Looking at the past when the hotel industry and small hotels were saturated with differentiation, a business hotel for business travelers-Home Inn was born. PPG, which is booming in online marketing, breaks the traditional mode of clothing channel sales and rents home appliances for sale ... People are digesting the rise and transformation of emerging models at the speed of rockets. Since there are so many potential opportunities in the world, how can we make our own enterprises or products stand out in today's homogeneous competition? Bottom line: Find unmet needs! Control the unsatisfied demand, then melt it and realize it! The only way out is to find the unsatisfied demand and customer value through some carrier, way and means, and realize it in the right form!