How to avoid all kinds of pits if you don't want to work and open a small supermarket?

The previous issues analyzed the "secrets" of several world-famous supermarkets, and some friends felt that it had nothing to do with themselves. Let's talk about something practical today: how to open a small supermarket. The dream of a small boss may be shared by everyone: to open a small supermarket, to be free and well-fed.

Opening a small supermarket seems simple and has no technical content, but it is not. Although the sparrow is small and complete, if it rushes in without preparation in the early stage, it is likely to close down.

Similarly, a small supermarket is ready, although it can't expect to make a lot of money, but it is absolutely no problem to feed a family. Pay attention to accumulate experience, open two more stores, and you can live a fairly rich life.

Today, let's talk about several key issues of opening a small supermarket. It should be reminded that it is impossible to sum up a "guide to opening a supermarket" with universal significance because of different store rents, different levels of urban development and different consumption habits of consumers across the country.

Foundry account

First of all, we should make clear the input-output expectation of opening a supermarket and consider the opportunity cost of investing funds. Opening a small shop may not be a formal financial accounting, but it is necessary to calculate the basic account, in addition to the initial investment, what is the monthly fixed cost (rent, water, electricity and manpower, etc.). ) and how much net profit to achieve. If the input and output are not as good as saving money in the bank to collect interest, or buying wealth management products and other channels of income, it shows that the opportunity cost of opening a supermarket is too high, so it is better to give up this plan.

If this account is appropriate, we should also pay attention to one thing: the lease term and rent in the lease contract. People who run supermarkets often feel that they have worked hard for the landlord for a year. Yes, rent is a hard cost, not a pit.

The lease term is short, and the landlord may not be able to raise the rent after the expiration, but the investment has not been recovered and he can only close the door at a loss. Or if the lease is long and you don't want to run, the landlord doesn't withdraw the lease for various reasons. Therefore, when talking about the lease contract, we should talk about the conditions of renewal and early termination.

Generally speaking, the landlord is the strong side. No matter how the relationship between the two parties is and whether the talks are harmonious or not, it is best to write all the problems that can be thought of in the lease contract, determine the rights and obligations of both parties, and avoid verbal commitments.

For example, in the process of house decoration or operation, property or other personnel cause great trouble and even economic losses to tenants. Generally, such problems should be solved by the landlord. If the landlord fails to fulfill his obligations, the losses related to the supermarket will be deducted from the rent.

Selected location

Next, it is very important to choose a suitable store location, which is the key to directly affect business income and business success or failure.

Never rent a vacant room, just rent it by feeling. If there is no good place, I would rather not open it.

Seeing the storefront, how do you decide whether to rent it or not? Here is a method of opening Baidu map to see the overall situation of a certain area.

A real map of Beijing Huilongguan Community, where you can see the traffic network, residential areas, shopping malls, schools, hospitals and so on.

This is an area near Huilongguan.

By comparison, it can be clearly seen that the overall situation of the area in the first picture is good, with dense residential areas and smooth road network between adjacent communities.

In the second picture, the overall density of residential quarters is very low, and large green areas and parks separate the quarters.

The advantage of reading a map is that you can get a general idea of the possibility of opening a small supermarket in these areas without going to the scene in person. Generally speaking, the "popularity" of an area can be seen through a map.

Pay close attention to the area and conduct on-the-spot investigation.

There are two supermarkets at 1 and 2 above.

The business of supermarket 1 is definitely better. There are three advantages: first, it is opposite the school; Second, on the main road, residents in neighboring communities can be taken care of; Third, the entrance of the community;

Supermarket No.2 is located in the community, and can only take care of the residents of this community and some residents of the opposite community (other residents can go to supermarket 1).

When choosing a supermarket, we must determine which residents can be guaranteed and which can be changed. No matter what happens to the address of supermarket 1, customers in the community and school can be guaranteed, and others who want to open a supermarket nearby will avoid it. The most dangerous thing about No.2 is that competitors appear in the opposite community and eat the tourists in the community: a wide road is enough to cut down the tourists.

There are several aspects to be investigated in the field trip. One is the flow of people near the selected location, and the regional flow of people is not necessarily dense in all places. For example, there are several entrances and exits in a community, and which entrance and exit is the most frequented by residents of the community, so don't open a shop in a place that you don't often go to. The second is to judge how many people can be covered by the selected location, and the coverage range is 3-5 minutes' walk. If the store faces the street, the source of customers: community, passers-by, residents of adjacent communities. Those who don't face the street are basically residents of this community. Third, whether there are competitors around, and whether there may be competitors in the future. Fourth, investigate where residents like to shop and whether they are interested in the "new supermarket" they want to open. Fifth, by investigating the age level and income of nearby residents, it is found that the profits of local supermarkets with many elderly people are very thin.

In addition, the occupancy rate of residents should be considered in new residential areas and areas under development. Don't be blindly optimistic. When you see dense buildings, you think there are many residents.

Estimated sales

After investigating the above situation clearly, we can basically judge whether we can open a supermarket and how big it can be. More importantly, through investigation, you can infer how much sales you can get by opening a supermarket.

Different from big brand supermarkets, individual supermarkets have a lot of data to refer to, so we can only estimate how many people come to shop every day and how much the customer unit price is. I don't think this is a slap in the face. I want to go to a nearby supermarket to see the situation there and ask the nearby residents if there was a supermarket before and how it was operated.

With the sales forecast, it is necessary to calculate the operating cost and initial investment and judge how much rent can be borne.

The initial investment and operating expenses mainly include:

Purchase of decoration equipment in the rental store: salary, utilities, personnel certificates such as shelves, freezers, cash registers, POS machines, monitors, air conditioners, etc. The government pays taxes and fees, the cashier system and the automatic loading system (as required) are worn out, and the expenses of accidents are fined.

If you figure out these accounts clearly, you can estimate your monthly profit.

Once again, the above is not a guide, it is for reference only.

Actual operation

All the above steps have been completed, so it's time to actually operate.

First of all, the layout of the supermarket needs to be designed. The effective utilization rate of some houses is very low, and good layout design can improve the utilization rate, which is equivalent to reducing the rent. You can ask shelf manufacturers or professionals to help you design, or you can ask for the plane dimensions of shelves and other equipment yourself and design several schemes on the floor plan of the house. The scheme with the largest number of shelves is the scheme with the highest utilization rate.

Some people want to join the brand without worry, and the brand appeal can attract customers. This idea is right, but it should be noted that the brand will take most of the profits and extend the time for franchisees to withdraw funds. Moreover, the location of franchise stores also needs to be inspected to see if it is a popular place (the same as the location I mentioned earlier), and go to the stores in similar areas to actually inspect the operation. The most direct method is to count the number of customers and the unit price during the peak shopping period as a reference for your own store. Never have the idea that you can sit back and relax by joining a big brand.

Most small supermarkets belong to the nature of community stores, and the procurement and daily operation of goods should be grounded to meet the needs of residents in their communities. In addition to some branded goods that everyone needs, it is also necessary to understand other needs of residents and adjust their product categories and SKUs.

One advantage of small supermarkets over large supermarkets is that operators have neighborhood relations with nearby residents, making it easier to communicate and strengthen their feelings. Operators of small supermarkets must treat customers as good neighbors, increase service content and enhance stickiness.

Running a supermarket is a hard job, you can't make money, and you will lose money if you are not careful. Attention should be paid to reducing the loss of disclosure in daily operation: a mouse will cause great losses, and an employee's internal theft will cause great losses. Always check the shelf life of goods and return them as soon as possible? And so on.

In short, it is profitable to be a small supermarket, make careful research in the early stage, reduce the expectation of return on investment, get along with residents with a positive attitude, and be flexible in the way of purchasing goods and operating goods.

If you have any other questions about opening a small supermarket, please leave a message in the message area and I will try my best to answer them.

Please click on the previous article:

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