What do you usually do to learn e-commerce?

E-commerce major (B2B) is a new interdisciplinary subject integrating computer science, marketing, management, economy, law and modern logistics. Cultivate innovative compound electronic commerce senior professionals who master the basic theories and knowledge of computer information technology, marketing, international trade, management, law and modern logistics, have the ability to carry out business activities by using the network, and use computer information technology and modern logistics means to improve enterprise management methods and improve enterprise management level.

E-commerce majors train professionals with knowledge and basic skills in management, economy, law and network technology, e-commerce technology and e-commerce management, who can engage in practical management, planning, research, consultation and research in various enterprises, institutions, financial institutions and government departments.

Second, the direction of work

After graduation, I can engage in bank background operation (network operation), web page design, website construction and maintenance of enterprises and institutions, or network editing, website content maintenance and network marketing (including international trade), enterprise goods and services marketing planning and so on. College students (taking e-commerce major of Shandong Vocational College as an example), graduates mainly engage in online marketing, online customer service and e-commerce project operation.

Third, work.

Engaged in e-government and government procurement related work in government agencies, engaged in network marketing planning, foreign trade e-commerce, network marketing, website promotion, forum community marketing, website construction, international business, enterprise information management and other work in industry, commerce and service industry. Online customer service will also be a new trend of employment in the field of e-commerce. For example, neijiang normal University and Amazon Chengdu Customer Service Center jointly run a school, and most graduates are engaged in online customer service, and their income is not bad.

Fourth, work.

1, network marketing specialist

E-commerce has been recognized by a considerable number of enterprises in China, especially the small and medium-sized enterprises which account for 99% of the total enterprises in China. Due to the needs of the survival and development of small and medium-sized enterprises, they urgently need to use the network as a means of high efficiency and low cost. Therefore, they have a great dependence on online marketing, a demand gap for online marketing talents, and a clear post responsibility for online marketing.

Network marketing specialists can effectively use B2B platforms, search engines, corporate websites, blogs and forums to help enterprises implement marketing activities.

2. Website planning/editing

General requirements: Familiar with business processes such as website planning, implementation, operation and publicity; Familiar with the operation and operation process of e-commerce, able to understand the development direction of e-commerce; Have a deep understanding of enterprise internet access and be familiar with the functional requirements of enterprise websites; Strong knowledge of Chinese and word processing, and knowledge of website column planning and operation management; Strong ability in selecting topics, planning, editing and summarizing; Familiar with computer operation, master basic network knowledge.

3. Website promotion

General requirements: responsible for website content/website design/website planning/website marketing planning; Website community related services, content planning and operation; Member maintenance and management; Good writing style, able to do marketing planning and copywriting independently; Can skillfully use all kinds of publicity media for publicity and promotion.

4. Website developers

General requirements: responsible for the development of website pages and technical support in the background; Can meet the needs of the business layer for the technical layer; Proficient in one of ASP/PHP/CGI development tools, able to independently develop the background; Proficient in SQL server and Access, able to independently develop databases. 1 year development experience; Be able to read common JSP codes and write basic JSP programs; Proficient in HTML language, able to write HTML code by hand; Proficient in ASP. Net, JAVA, JAVASCRIPT, SQL SERVER and other technologies; Familiar with Windows 2000/2003 and Linux/Unix operating systems; Familiar with SQL Server and Oracle database management system; Familiar with website management, design planning, foreground production, background program production and database management processes and technologies.

This requirement is to summarize the job descriptions of several companies. Applicants do not necessarily have all the technical skills, which are included in several technical systems.

5. Website design

General requirements: Skillful use of Flash, Dreamweaver, Photoshop, css+div, xml+xsl (excluding programs) to edit web pages; Proficient in graphic design, familiar with FrontPage, DreamWeaver, Flash and other web production tools, able to undertake the production of large commercial websites; Familiar with Photoshop, Coreldraw and other graphic design and production software, familiar with HTML and ASP languages; Have a certain knowledge of visual communication design, and be good at the application of advertising creativity and design in online advertising and traditional media advertising; Have certain experience in website construction, VI design and application, have the spirit of communication and cooperation, and be creative; Familiar with JAVASCRIPT, able to understand jsp or servlet or php, able to complete dynamic web pages independently; Master HTML and JavaScript, understand the implementation principle of website programs, and have experience in working with programmers.

6. Website Operation Manager/Supervisor

General requirements: familiar with the common methods of network marketing and have experience in the overall operation and management of e-commerce; Be able to make short, medium and long-term development plans for websites, implement and supervise them; Be able to complete the operation, marketing, advertising and sales of value-added products of the overall website and channel; Can complete the construction and management of the website operation team, and realize the strategic goal, traffic improvement and profit of the website.

7. Foreign trade e-commerce

General requirements: responsible for maintaining and responding to foreign trade customer inquiries on e-commerce platforms such as ecvv; Participate in the Canton Fair, Yiwu Fair, Cologne Expo and other professional Exhibitions (English expressions: Directindustry, exhibition, Trade Fair, VirtualExpo).

This is a typical industry network marketing position. It can be predicted that with the in-depth application of e-commerce, online marketing will spread to all industries, and there will inevitably be online marketing of agricultural products, online marketing of household appliances, online marketing of clothing and so on. With this subdivision, practitioners' in-depth research and unique opinions on the application of this industry will definitely become the basic requirements.