English vocabulary of property terms

Commercial real estate is in the ascendant. For many newcomers in the cross-border commercial real estate industry, the first thing to do is to supplement the basic terms of commercial real estate. The following 62 selected terms about commercial real estate can also help you quickly popularize industry knowledge.

1

business circles

Refers to the radiation range of a retail store that is centered on its location and expands along a certain direction and distance to attract customers. Simply put, it is the geographical scope where customers come to the store to live.

2

Format direction

According to the local market situation and the scale, area and property status of commercial projects, we will conduct business positioning and market positioning, and scientifically determine the business form and target market of the project.

three

Floor positioning

According to the area, shape and number of floors of commercial projects, the commodity business category, area and location of each floor are reasonably determined, and the supporting facilities and distribution of each floor are determined.

four

environmental design

Design the indoor space, lighting effect, business atmosphere, shopping environment, facade, square, window and advertising space of commercial enterprises.

five

Fire compartment

In buildings, partition walls with good fire resistance are used to divide the building space into several areas.

six

Moyanwan

By setting smoke-blocking facilities, the smoke is controlled within a certain range, so that it can be discharged through smoke exhaust facilities, ensuring the safe evacuation of personnel and the smooth progress of fire fighting and rescue work.

seven

storefront

It is the overall physical appearance of the shop building itself, including the shop signboard, entrance, window, shop size and height, building materials and so on. Merchants present the most basic image to consumers through doors.

eight

counter

Counter is the equipment used by sales staff to display, measure, package and sell goods, as well as customers to visit and select goods. The counter is either completely used to display goods, or the upper part is used to display goods and the lower part is used for storage.

nine

storage rack

Shelves are facilities for shop assistants to display goods and store a small amount of goods on the job site.

10

cortile

It refers to the public activity space of large and medium-sized comprehensive shopping malls, especially large shopping malls, which has a lasting spatial form.

1 1

axis

Refers to the vertical space in the shape of a well (including pipes, ventilation and cables).

12

Workshop cutting

It is a term used in the planning and design of shopping center format. Divided into several units on the floor plan for merchants to rent.

13

traffic line

In commercial real estate, moving line refers to the trajectory that the layout of shopping malls makes customers walk and shop naturally, and it is the route that customers flow in shopping malls. Good dynamic design can induce customers to buy goods smoothly in the store, avoid dead ends in the store and improve the efficiency of the store. Moving line design is particularly important for shopping centers, hypermarkets and supermarkets. Moving lines are divided into active lines and auxiliary lines. The main line is generally greater than 2 to 3 meters, and the secondary line is generally less than 2 meters to 1.2 meters.

14

Channel; one passage

Divided into main channels and auxiliary channels. The main channel is the main line to induce customers' actions, and the auxiliary channel refers to the tributary of customers' activities in the store. Good channel setting can guide customers to visit every corner of the store and touch all the goods according to the natural trend of design, so as to make the most effective use of the store space.

15

Depth chamber

Building depth refers to the actual length of a detached house or residential building from the front wall to the back wall.

16

Floor height

Usually refers to the distance between the lower floor or the floor and the upper floor.

17

Strong and weak current

Refers to more than 220v or less than 36v (not safe voltage or safe voltage).

18

Water supply and drainage

It refers to the abbreviation of pipeline system and drainage system composed of horizontal main pipe, vertical pipe and branch pipe.

19

ventilate

It is a ventilation technology that exhausts polluted indoor air to the outside and delivers fresh outdoor air to the room.

20

Air conditioning (air conditioning for short)

It is a technology to make indoor or enclosed air temperature, humidity, cleanliness, airflow speed and other parameters meet the given requirements.

2 1

fire resistance rolling shutter door

Refers to the fire-fighting facilities in the building, which automatically close like a door and play the role of fire prevention and isolation.

22

Automatic sprinkler system

The building is equipped with a fire extinguishing system (taking water as the medium), and each nozzle expands and bursts after high temperature, and the water in the system is automatically ejected under pressure. At the same time, the water flow indicator sends out a signal and gives an alarm, thus achieving the function of automatic sprinkler.

23

Horizontal traffic

Also known as plane traffic, it refers to the traffic in the same horizontal plane or floor. The solution is the direction of customers at the same level, that is, how the passenger flow.

24

Vertical traffic

Refers to the vertical connection of different facade spaces or floors, such as stairs, elevators, escalators, etc. The problem of how passenger flow, logistics flow and employee flow flow flow from low-rise to high-rise and then from high-rise to low-rise, that is, the three-dimensional flow within the same commercial property, is solved by vertical traffic.

25

Moving line design

Plane and three-dimensional design of passenger flow, logistics, people (employees) flow and car flow in commercial enterprises.

26

Physical moving line (invisible moving line)

Physical moving is the natural moving of people, logistics and traffic according to people's walking and driving habits without any interference.

26

Forced moving line

On the basis of physical moving line, the forced moving line is to block and guide the moving line for the needs of business planning and moving line design in order to achieve the established purpose.

28

Flexible moving line

Flexible moving line is to attract people and traffic through certain guiding methods, such as manual guidance, landscape construction and characteristic sketches.

29

Jike

Refers to the purpose of commercial operation, aiming at the living needs of consumers, making full use of commercial facilities to attract consumers to the maximum extent, so that they can spend money and time here in a planned way.

30

One-time commercial loading

It means that shopping malls provide the most basic property facilities for the decoration of various commercial formats and realize a good hardware environment. Mainly involved in the sky, ground, columns, walls, water, electricity, air conditioning, fire protection, security, broadcasting equipment, access, lighting, beauty, promotion facilities and so on.

3 1

Secondary commercial loading

Refers to the second decoration according to the standards required by the shopping mall in order to display the brand and commodity image on the basis of the first commercial dress-up. It mainly involves the standard design and decoration of wardrobe, counter, shelf, display, image, lighting, color, LOGO and props.

32

Shopping space

Shopping space is a space defined by containers and shelves in the whole space, which is divided into places for direct sales activities.

33

Traffic space

Including aisles, stairs, escalators and elevators in shopping malls, their location, quantity, layout and width can not only enable urgent shoppers to reach the shopping place quickly, but also enable customers to browse and enjoy it easily.

34

Commodity display space

From conventional cabinets to platforms, walls and hanging objects in the air, the displayed goods can only be watched, touched, auditioned and tried out, forming a visual focus.

35

studio

It is an auxiliary space for commodity sales, such as fitting room, audition room, information desk and storage room.

36

Leisure space

Places that provide customers with catering, rest, entertainment and cultural activities are decorated with green sketches, which can not only meet customer needs, but also promote consumption.

37

Customer unit price = sales of the day ÷ sales of the day.

38

price range

Price range refers to the sales price range of a commodity, with the upper and lower limits of the lowest price and the highest price as its price width. The wider the width, the wider the corresponding customer layer.

39

Xiao Ping

Refers to the efficiency of terminal stores 1 square meter, which is generally used as an important criterion to evaluate the strength of stores. The calculation method "sales performance ÷ store area" refers to the average sales amount per square meter. The higher the efficiency per square meter, the higher the efficiency of the store and the higher the sales performance under the same area.

40

export

In retail business, it refers to a shopping center composed of shops selling out-of-season and off-shelf brand-name goods, so it is also called "brand direct selling shopping center". Also refers to outlets, brand discount stores.

4 1

decimetre

It is the abbreviation of English direct mail, which means express commodity advertisement. Generally, it is printed in color on the front and back of No.8 or 16 advertising paper. It is usually widely publicized by mail, fixed-point delivery and selective delivery to consumers' residences. It is one of the most important promotion methods in supermarkets.

Forty two.

POP three-letter POP advertisement

The specific meaning of POP advertisement is the advertisement that appears at the time and place of purchase. Specifically, POP advertisement is a commercial advertisement in a favorable time and effective position, in order to sell goods, attract customers, guide customers to understand the contents of goods or business events, and thus induce customers' participation motivation and purchase desire. Short for "point-of-purchase advertising"

43

vacancy rate

There is no space in the shopping center where the manufacturer has settled. Even if the lease has been signed or the rent has been collected, as long as the manufacturer has not settled in, it will be included in the scope of empty stores. The calculation method of vacancy rate is to divide the vacant store area by the opened store area according to each store type to get a percentage.

Forty-four

dead angle

A place that cannot be seen because of the crossing of the strait or other obstacles.

45

Three syndromes and five syndromes

Business license, tax registration certificate (national tax and local tax), trademark registration certificate, commodity quality inspection report and power of attorney.

46

Law 28: 20% of counters generate 80% of profits.

47

3C means

Computers (computer products), communication (communication products) and consumption (consumer electronics products) put these related products in a big store and operate in the same sales model and service model. Because the brand and product characteristics of each category are somewhat similar, many marketing operations can enjoy the same resources and are relatively convenient for consumers.

48

line of retreat

The partition wall between two adjacent counters in a shopping mall shrinks so as not to affect the perspective effect.

Forty nine

single line store

Operating a single product line, and a single product line contains more color varieties. Such as: sporting goods stores, furniture stores, home appliances stores, flower shops, bookstores and so on.

Forty nine

Monopoly shop

Franchise or authorized to operate the retail format of major brand goods.

5 1

department store

Operate several product lines. Each line serves as an independent department. Develop into popular, fashionable, high-grade, boutique department stores and other categories.

Fifty two

Shopping Center (Plaza)

Refers to all kinds of retail shops and service facilities that are developed, managed and operated by enterprises in a planned way and concentrated in a building or an area to provide comprehensive services to consumers.

53

supermarket

It is a relatively large retail organization with low cost, low gross profit, high sales volume and self-service. Its operating profit accounts for 10%~ 15% of sales. By opening large-scale shopping malls, supermarkets have increased the variety of products (the general business area is about1000 ~ 20,000 square meters, with more than 3,000-30,000 varieties) and adopted their own brands to reduce their dependence on national brands and expand their sales. Now it has developed into a variety of formats such as standard food supermarket, fresh reinforced supermarket, boutique supermarket, comprehensive supermarket and hypermarket.

54

Convenience store

The area is relatively small,

55

dime store

Selling standard goods, the price is lower than that of ordinary stores, with small profits but quick turnover and large sales volume. It provides the most popular national brands and its own brands. It mainly sells necessities of people's livelihood, attracts customers at the lowest price, and only provides very limited customer service, with an area of 500- 1500 square meters and about 2,000 pieces, but some small discount stores have an area of only about 200 square meters.

Fifty-six

Warehouse (or discount store) membership shopping mall

When the transaction volume of other retail industries rises, it will face the gap of low price and high volume. Main features: low cost and low gross profit; Mainly for small businesses, government agencies, non-profit organizations, as well as some large companies, as well as family customers; Adopt walking management; No delivery, no credit, usually cash transactions; At the same time, there is a complete set of computer system support; Adopt the chain operation mode of centralized procurement and centralized settlement; Mainly built in the urban-rural fringe with convenient transportation; The business area is between 5000-25000 square meters, the parking lot is large, the shopping environment is spacious and comfortable, and the decoration is simple and practical. Its representative companies: Sam Member Store, Metro, Puma, etc.

57

Industry category

Industry type.

58

Guest room floor

According to the consumption ability of consumers, it is divided into different levels.

59

gross profit rate

The balance after deducting the original purchase price from the sales income of commodities. The symmetry of net profit is also called the difference between the purchase and sale of goods. Because there is no deduction of commodity circulation fees and taxes, it is not net profit, so it is called gross profit.

60

Bag lifting speed

The speed at which consumers shop. The ratio of the total number of people entering the store to the actual number of people buying reflects the passenger flow of the store and the actual effective customers, which is used to evaluate the overall benefit of the business.

6 1

Stripping rate = total number of people entering the store/total number of people in the aisle * 100%.

62

Number of customer orders = total turnover/total number of visitors in the mall