According to the width, length, depth and relevance of the product portfolio, what is the significance?

Expanding the width of product portfolio can expand the business field of enterprises and disperse the investment risks of enterprises.

2. Enrich the product line

Increasing the length of the product portfolio can enrich the product line and make it a more comprehensive company.

3. Meet the market demand

Strengthening the depth of product mix can occupy more market segments of similar products, meet a wider market demand and enhance the competitiveness of the industry.

Step 4 enhance reputation

Strengthening the correlation of product portfolio can make enterprises strengthen competition in specific market areas and win a good reputation.

Product combination principle

The product structure of an enterprise should follow the principle of promoting sales and increasing enterprise profits. Enterprises in the product portfolio, involving three levels of issues need to make a choice, namely:

1. Whether to add, modify or delete product items;

Whether to expand, fill and delete product lines;

Third, which product lines need to be added, strengthened, simplified or eliminated to determine the best product mix.

The choice of three-level problems should follow the basic principles of promoting sales and increasing the total profit of enterprises.