New Town Culture of New Town Real Estate

Corporate vision: Spreading happiness and achieving Excellence.

Home is the harbor of everyone's mind, the bond of affection, the destination of love, the fulcrum of career and the source of people's happy life. ...

Xincheng Real Estate is an enterprise, which specializes in real estate development and provides customers with "home" products. ...

Therefore, we have a wish: determined to provide customers with "home" products and spread "home" happiness for customers. Through "talents", we strive to spread happy experiences for customers, shareholders, employees and society; Through "establishing people", we are committed to achieving nirvana from Excellence to Excellence and building a century-old enterprise with a long-lasting foundation.

Therefore, we have found our unshakable dream-spreading happiness and achieving Excellence!

Corporate mission: make happiness simple.

Happiness is beautiful, but the process of obtaining happiness is uneven. The reason and value of our existence is to bridge the gap between dreams and reality and "make happiness simple" on the road of spreading happiness and achieving Excellence!

To customers: we provide high-quality products and services, and satisfactory quality is the basis for customers to experience happiness;

For shareholders: we create reasonable and rich profit space, and the growth of enterprises is the guarantee of shareholders' happy investment;

For employees: we create a broad and lasting growth stage, and an efficient team is a camp for employees to grow up happily;

To the society: We adhere to the responsibilities and obligations of corporate citizens, and a harmonious win-win situation is the cornerstone of building a happy society.

Enterprise strategy: lay out the Yangtze River Delta and deepen specialization.

Based on the rational thinking and self-positioning of the industry market, we have always been deeply involved in the Yangtze River Delta, the core region of national economy, finance, trade and culture, and are determined to continue to explore a broader development space on the basis of our efforts in 17.

In the process of realizing the strategy, specialization has always been our direction. The company is committed to enhancing the value of customers, shareholders, employees and the company through professional technology and products, efficient team and refined management.

Since 17, we have established a solid development foundation in the Yangtze River Delta region with a fast and steady growth track, engraved high-cost property symbols with humanistic and beautiful environment for every city we entered, and made professional improvements in corporate governance structure, management team, human resources, product development, property services, corporate culture and brand value.

Nowadays, with the shift of the company's strategic focus, "laying out the Yangtze River Delta and deepening specialization" has been endowed with the connotation that can better represent the future value orientation of the new city in its regional development, specialization mode, growth mode and product line planning. This far-reaching strategic deployment will firmly and persistently lead the new city to a farther and broader future.

Business philosophy: Profession creates value.

Specialty comes from the inevitable requirement of enterprise's own development and social responsibility. We are committed to building a team full of passion and creativity, and cultivating a professional team that "lives on this and is good at it" to realize the vision and development strategy of the enterprise.

Specialty is a technical means and competitive advantage to realize real estate value-added in all aspects of the core value chain of real estate development with professional pre-positioning, product design, product production, product marketing and property services.

Under the new development process, the connotation of "professional value creation" has undergone new changes relative to companies, products, management and employees, and it is more standardized, refined, standardized and humanized. Facing the opportunities and challenges in the future, our professional construction has a long way to go. Xincheng people will make unremitting efforts and exploration, and realize the new leap of the enterprise under the guidance of professionalism.

Talent concept: be honest and practical.

Following the enterprise spirit at the beginning of the company's establishment, after more than ten years of practice, "being honest and doing things in a down-to-earth manner" has now become a cultural norm widely recognized and practiced by all employees of Xincheng, the spiritual lifeline of the company's development, and the cultural core of Xincheng's future development efforts.

There are only two things in life and enterprise: being a man and doing things. As long as these two things are "real", there is a basis for living. Loyal to the cause, win the trust of customers, actions speak louder than words. Therefore, the new city people adhere to the belief of "being honest and doing things in a down-to-earth manner" and strive for the common goal with professional and standardized words and deeds!

The company adheres to the principle that employees are the most valuable assets of the enterprise. While encouraging employees to participate in business activities, we always pay attention to their own growth, provide employees with various opportunities for employment development, training and learning, career promotion, achievement sharing and recognition, and train employees to become professionals with integrity, passion, teamwork, responsibility and learning.

Customer concept: customer value is our behavior guide.

Architecture is a long-term undertaking, which is closely related to people's life and social development. With the continuous innovation of product model and the increasingly fierce competition in the industry, customers have paid more attention to residential development and service than the product itself, and service is gradually becoming the focus of the next round of residential industry development. In view of this, Prudential is trying to change from a simple product model to a service model, and from a technology-based enterprise to a people-oriented enterprise, putting forward a "customer-centered" service concept, taking customer value as our behavior guide, keeping a keen observation and quick response to customer needs at all times, and returning to the basic proposition of customer orientation.

From the concern for products to the respect for customers, from the standardization of internal management to the maintenance of customer relations, from attracting new customers to caring for customers throughout their life cycle, Xincheng interprets the understanding of customer concepts with practical actions. Customer demand is an important factor affecting the long-term strategy of enterprises, and customer satisfaction is the only criterion to test the quality of our products and services. Understanding and exceeding customers' expectations, creating value for customers and making happiness simple are our eternal goals.

Product concept: high-quality products, humanized service.

Products are the lifeline of enterprises, the ultimate carrier of value realization and the main channel for customers to experience happiness. The requirements and expectations of product quality and added value urge us to find the best balance point of product value on the balance between enterprises and customers.

Based on the thinking of the company's vision and strategic objectives, this paper puts forward and practices its own product concept: through standardized products, refined customer segmentation, professional product line construction and humanized intimate service, it provides customers with the best cost-effective product selection in a specific region and at a specific time, so as to convey meticulous humanistic care, spread the concept of happy life and spread the livable lifestyle.

Products and services are the magic weapon for enterprises to win the market, and it is an eternal topic worthy of our exploration and research. In the rapidly changing industry situation, we can only rely on quality to gain trust, brand to enhance value, innovation to create differences, and cost to win competition.

Social responsibility: thinking about the source of drinking water

"Those who fall into reality think of their trees, those who drink their streams think of their sources", and drinking water thinks of their sources, which is an ancient moral maxim handed down by China for thousands of years and is well known to people. As a corporate citizen, we always take it as our social responsibility to repay the society. We pay attention to the development of society, the growth of partners and the harmony between man and nature. Winning the prize is our public welfare responsibility to the society.

Over the years, Xincheng has donated more than 98 million yuan in various forms to China's charities such as education, poverty alleviation and disaster relief, which has well fulfilled the social obligations of a thoughtful, ethical and valuable corporate citizen.