What do you mean by selling real estate performance?

In real estate sales, performance refers to the amount of sales or commission. Most of them list sales as performance indicators.

Sales: personal cumulative sales this month. For example, someone sold three suites this month, with a cumulative sales amount of 5 million.

Commission amount: 5 ‰ of the total commission amount of a suite is sold, and 5 million commission is sold this month, 25,000.

Actual case: Vanke disclosed the sales performance in 20 18 years: the contracted sales exceeded 600 billion.

Among the first three housing enterprises, Vanke took the lead in disclosing the annual sales performance of 20 18. On the morning of October 4th, 65438/kloc-0, Vanke announced that from June of 20 18 to February of 20 18, the company achieved a total contracted sales area of 40.377 million square meters, with a contracted sales amount of 606.95 billion yuan, up about 14.54% year-on-year.

On the evening of the same day, Country Garden announced that in 20 18, the contracted sales amount attributable to shareholders' equity of the company was about 50188 million yuan, up by 3 1.25% year-on-year. Although Evergrande has not released the annual sales data, according to the statistics of Kerry Research Center earlier, in 20 18, Evergrande realized the sales amount of 55 1 10 billion yuan. The pattern of "the strong will always be strong" is basically stable.

Specifically, Vanke continued the momentum in the fourth quarter of 20 18, and achieved contract sales of175.4 billion yuan in the whole quarter. In June 5438+February alone, Vanke achieved contract sales of 63 billion yuan/kloc-0 billion yuan, second only to 67.98 billion yuan in June and 65.63 billion yuan in June of that year, an increase of about 24.58% compared with the average contract sales of 50.579 billion yuan in June of that year.

Extended data:

Reasons for poor sales performance:

First, expressive and "vivid"

Qing Wu Jingzi's The Scholars 17: "Vivid and colorful, can make readers amaze." When selling a house, you must practice your expressive skills, so that customers can have a feeling of listening to stories when chatting with you. Especially when describing customers' future life, you should be vivid and have ups and downs, giving customers a feeling that although you haven't bought it yet, you have already expected the feeling after buying a house through your description!

Second, the relationship with customers is "equally divided"

Remember, let the customer buy a house just to help him better and improve the status quo. Therefore, you and the client are completely equal in personality. You're not begging him, you're not buttering him up. Customers will be willing to make friends with those who provide him with effective solutions, and will trample on those who flatter him! You just need it. I happen to be a professional, that's all.

Third, the state is "very happy"

The client's status comes from your infection. You are dead, the customer is sleepy, you are happy, and the customer is eager to try. Your performance is always in direct proportion to your status!

Fourth, in terms of development, "lust covers the sky"

There are three customers, one in the market, one in your situation and one in your competitor! So if you don't go all out to develop customers, customers will flow to your opponents! Therefore, the only way to improve your performance is to keep exploring and explore boldly. Don't be afraid, customers can't eat you!

Fifth, interpersonal communication is "diverse"

Don't judge any customers with strange eyes. In theory, anyone can buy any kind of property. Just because customers can't afford a villa today doesn't mean they can't afford it tomorrow, and customers don't need it for the time being. Doesn't mean none of his friends need it. Therefore, selling a house should contact all kinds of people and cultivate all kinds of customers!

References:

Phoenix. com-Vanke disclosed its sales performance in 20 18 years.